Everything you need to know to launch influencer campaigns

Our influencer campaigns are based on our client experience: the success of an influencer marketing campaign depends on setting clear objectives and choosing the right influencers. Since 2016, ValueYourNetwork has been designing, managing, and analyzing high-performing influencer campaigns for brands on Instagram, TikTok, YouTube, Facebook, and beyond.

On this page, you will find:

• case studies of influencer campaigns on Instagram, TikTok, Facebook, or YouTube, to measure the power of creators’ word-of-mouth;
• articles to help you succeed with your influencer campaigns and better understand the power of Instagram, TikTok, and Facebook influencers;
• our support method, from strategy definition through detailed reporting.

The success of influencer marketing campaigns depends in part on the relationship between advertisers and influencers, which we set up from start to finish. With these true levers of influence, ValueYourNetwork supports you in running successful influencer campaigns and amplifying your marketing efforts.

What is an influencer campaign?

An influencer campaign, or influencer marketing campaign, involves collaborating with content creators to promote a brand, product, or service to their community. More authentic than traditional advertising, it relies on the trust an influencer has built with their audience to generate visibility, engagement, and conversions. Depending on the goals, an influencer campaign may aim to build awareness, drive traffic, boost sales, launch a product, or strengthen brand image.

The stages of a successful influencer campaign

A high-performing influencer campaign follows a structured method. To learn more, discover why launch an influencer marketing campaign and our guide to the 5 essential phases of an effective campaign.

• Define clear objectives : awareness, engagement, traffic, or sales, with measurable indicators.
• Choosing the right influencers : alignment of values, audience quality, and engagement rate matter more than follower count alone.
• Build a creative brief : frame the message while leaving the influencer the freedom that makes it authentic.
• Select formats and platforms : posts, stories, reels, long-form videos, or live streams, depending on the target audience.
• Track and analyze performance : reach, engagement, traffic, conversions, and return on investment.

Which platforms should you use to launch your influencer campaigns?

The choice of network depends on your target audience and your goals. Instagram remains essential for visual content and lifestyle, TikTok for virality and younger audiences, YouTube for long-form content and product demonstrations, Facebook for a broad, local audience, and X and LinkedIn for current events and B2B topics. An omnichannel influencer campaign often combines several of these levers. Discover our influencers on social media and our selection of top influencers by theme.

Why entrust your influencer campaigns to ValueYourNetwork

Since 2016, ValueYourNetwork has supported brands with more than 500 successful campaigns on social media. We manage your influencer campaigns from start to finish: strategy, creator selection, legal framework, monitoring, and performance analysis. Our data-driven approach and deep knowledge of the influence marketing market ensure authentic collaborations and optimized return on investment.

Contact us to set up your influencer marketing strategy, as well as the monitoring and analysis of your influencer campaigns. Like hundreds of brands, dare to experience social recommendation through influencer campaigns! Contact us to launch your next campaign.

Frequently asked questions about influencer campaigns

Find all the answers on our dedicated page: Influencer campaigns FAQ.

How do you launch an influencer campaign? Define your goals, identify influencers aligned with your brand, create a brief, choose the formats and platforms, then measure the results. Support from an agency like ValueYourNetwork helps secure every step.

How much does an influencer marketing campaign cost? The budget depends on the number of influencers, their audience, the formats, and the duration. Campaigns that mix micro- and macro-influencers often offer the best engagement-to-cost ratio.

How do you measure the success of an influencer campaign? By tracking reach, engagement rate, traffic generated, and conversions, cross-referenced with sales to assess the actual return on investment.