Find out why influencer marketing is the future of digital campaigns: 11 times higher ROI, greater trust and concrete results.
You have no idea how much influencer marketing can boost your marketing results. Discover its 3 main assets.
Digital marketing is constantly evolving, but with this progression comes new challenges.
You may have noticed that:
- Consumers no longer trust traditional advertising.
- Ad blockers are hampering the effectiveness of digital campaigns.
- Advertising costs are skyrocketing, making some channels less profitable.
This is where the influencer marketing, a strategy that can generate 11 times the return on investment (ROI) of traditional marketing channels. Here’s why you should seriously consider incorporating influencer marketing into your strategy.
1/ Influencer marketing: a unique lever of trust
Today's consumers are skeptical of advertising. Only 4 % of them believe in traditional advertising, and 96 % don't trust them. Consumers prefer to trust honest and spontaneous opinions, often provided by other users or influencers.
Influencers establish an authentic connection with their audience, which makes them credible and trustworthy. In fact, 63 % consumers say they trust influencer recommendations more than brand messages.
Why?
Because influencers inspire, guide, and often resemble their followers. Even when it comes to sponsored collaborations, the audience is ready to listen to their recommendations. This bond of trust, often absent in traditional advertising, makes all the difference.
2/ Influencer marketing: a response to ad blockers
With the explosion of ad blockers (used by 42.7 % of worldwide Internet users), it is becoming increasingly difficult for brands to reach their target audience. These tools allow users to browse the Internet without interruption, but they make traditional advertising ineffective.
Influencer marketing gets around this problem. Unlike intrusive advertising, influencers are voluntarily followed by their audiences, who actively seek out their content. This type of content is perceived as natural and not forced, which greatly increases the chances of engagement.
Additionally, for every euro spent on influencer marketing, companies generate on average €5.20 income, proving that this strategy is not only effective, but also profitable.
3/ Influencer marketing: a solution to increasing advertising costs
The costs of advertising on social platforms are constantly increasing due to high competition. However, influencer marketing offers an alternative. By collaborating with relevant influencers, brands can reach an engaged audience without going through costly campaigns.
Long-term relationships with influencers help maintain your brand’s visibility with their audience. These regular collaborations create natural recognition and increase the chances of conversion.
An effective conversion funnel thanks to influencer content
- Contents Consumers need to see a product on average 7 times before making a purchasing decision.
- Fame : Influencer campaigns make brands memorable and sought after.
- Gentle conversions : The audience subscribes to your networks, downloads your guides or signs up for your newsletter.
- Sales : The trust built translates into concrete purchases.
Why start today?
Influencer marketing is a proven strategy that overcomes the challenges of traditional advertising channels. By building trust, bypassing ad blockers, and delivering targeted exposure at a lower cost, it’s becoming a go-to method for modern businesses.
Ready to take the plunge?
If you want to adopt a winning strategy and see concrete results, don't hesitate to contact us to learn about the many possibilities that influencer marketing offers.