Instagram penalizes 5 types of posts: videos with watermarks, copied content, Reels that are too long... Find out how to avoid these mistakes and maximize your visibility!
As a content creatorscontent, we know that every post on Instagram must capture attention while respecting the criteria imposed by the algorithm. If you are looking to maximize your reach on this social network, it is essential to know the practices to avoid. Recently, Instagram, through its official account @instagramforbusiness, revealed the types of posts that risk limiting your visibility.
The five mistakes to absolutely avoid to avoid being penalized by the platform.
Videos with a watermark: a practice to be banned
L’ajout d’un filigrane à vos vidéos, en particulier celui d’une application tierce comme TikTok, est l’une des pratiques les plus sévèrement pénalisées par Instagram. Adam Mosseri, PDG d’Instagram, a confirmé que les contenus avec un logo tiers seraient moins recommandés dans l’onglet Explorer ou dans les suggestions. Cette décision vise à encourager la création de contenu original sur la plateforme. Néanmoins, un logo d’entreprise ne subit pas cette restriction. Pour éviter cette sanction, veillez à exporter vos vidéos sans filigrane avant de les partager sur Instagram.
Copied or republished content: promote originality
Instagram values original creations above all. Content that is copied or directly reposted, without any creative changes or additions, is quickly detected and penalized. The algorithm favors unique and authentic posts. If you like to repost content, transform it by adding a personal touch, such as using tools such as Remix or collaboration mode. These options allow you to customize your publications while respecting the rules of the platform.
Reels over 90 seconds: Keep it short
All Instagram Reels are designed to capture attention in a limited amount of time. The platform recommends a maximum length of 90 seconds for videos aimed at users who don’t already follow you. Shorter videos, ideally between 30 and 90 seconds, are more likely to be featured in recommendations. Be sure to follow these guidelines to maximize the reach of your Reels, while remaining engaging and creative.
Engagement bait: a counterproductive strategy
Artificially encouraging users to engage with your posts can be tempting, but it can cost you dearly. Instagram actively cracks down on engagement bait, such as explicit calls to share or comment to unlock content. While encouraging engagement is allowed, it’s crucial to do so in an authentic and natural way. Instead, stick to a subtle call to action, such as asking your followers to share your post with a friend if they found it helpful or inspiring.
Content that does not comply with the guidelines: zero tolerance
Instagram has a strict policy regarding content that violates its community guidelines. Any content deemed inappropriate, whether it is violence, explicit sexuality or promotion of regulated products, will be immediately excluded from the recommendation systems. This also includes sensitive topics such as self-harm or eating disorders. Following these rules is essential to maintaining the visibility and credibility of your account.
How to optimize your content for Instagram
Now that you know the mistakes to avoid, here are some tips to maximize the reach of your posts:
- Invest in creative tools : Applications of video editing and photo without watermark allow you to produce professional and original content.
- Use Instagram features Options such as Remix, Collaboration and built-in effects help you personalize your posts while staying on point.
- Keep it short and to the point : Prefer short, punchy videos and engaging captions that captivate your audience from the first seconds.
- Analyze your performance : Use the Creator Dashboard to track stats and adjust your strategy.
What you need to remember
Instagram is all about authenticity and creativity. Avoiding penalized practices, like using watermarks or engagement bait, is essential to maximizing your visibility. By following these tips, you can not only avoid algorithm penalties, but also build an engaged and loyal community.
And you, what are your best practices for optimizing your posts on Instagram? Share your tips in the comments!