To have optimized visuals and videos for each social network is essential to guarantee user experience optimal and perfect display. An incorrectly sized image can be cropped, poorly framed, or even blurry, negatively impacting engagement and visibility. In 2025, social networks continue to evolve, and their requirements for image and video formats too.
This comprehensive guide provides you with the ideal dimensions for each platform Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest and Snapchat. Whether you are a community manager, content creator or business, this guide will be your essential reference.
Facebook: sizes to respect for a perfect display
Facebook remains a major player despite the rise of other platforms like Instagram and TikTok. Its algorithm favors high-quality, well-sized visuals.
Images
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Profile picture : 180 x 180 px (displayed at 170 x 170 px on desktop)
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Cover photo 820 x 312 px (desktop) and 640 x 360 px (mobile)
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Image in a post 1200 x 630 px
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Image for a shared link 1200 x 630 px
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Image for stories 1080 x 1920 px
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Image for advertising 1200 x 628 px
Videos
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Cover video 820 x 462 px (20-90 sec)
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Square video (feed) 1080 x 1080 px (1:1)
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Horizontal video 1280 x 720 px (16:9)
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Vertical video (stories, Reels) 1080 x 1920 px (9:16)
Instagram: the reference for visual content
Instagram focuses on high quality visuals, and respecting dimensions is essential to maximize engagement.
Images
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Profile picture 320 x 320 px
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Square image 1080 x 1080 px (1:1)
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Landscape image 1080 x 566 px (1.91:1)
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Portrait image 1080 x 1350 px (4:5)
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Stories and Reels 1080 x 1920 px
Videos
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Video post 1080 x 1080 px or 1080 x 1350 px
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Reels 1080 x 1920 px (9:16, max 90 sec)
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IGTV and long videos 1080 x 1920 px
X (Twitter): a platform in transition
X (formerly Twitter) continues to evolve, but the impact of images and videos remains central.
Images
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Profile picture : 400 x 400 px
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Banner 1500 x 500 px
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Image in a tweet 1600 x 900 px (16:9)
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Square image 1080 x 1080 px (1:1)
Videos
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Square video 1080 x 1080 px (1:1, max 140 sec)
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Horizontal video 1280 x 720 px
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Vertical video 1080 x 1920 px
LinkedIn: the professional platform adapts
LinkedIn has become a real social network, where visual content is taking on an increasingly important place.
Images
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Profile picture : 400 x 400 px
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Personal banner 1584 x 396 px
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Company banner 1128 x 191 px
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Image of a post 1200 x 627 px
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Stories 1080 x 1920 px
Videos
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Video in a post 1080 x 1080 px (1:1)
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Vertical video 1080 x 1920 px
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Horizontal video 1920 x 1080 px
TikTok: the king of short videos
TikTok continues to dominate the market short and engaging videos. Respecting formats is crucial to maximize virality.
Images
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Profile picture : 200 x 200 px
Videos
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Standard video 1080 x 1920 px (9:16)
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Landscape video : 1280 x 720 px (less recommended)
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Video thumbnail 1080 x 1920 px
YouTube: the essential video platform
YouTube is the second largest search engine in the world, and the quality of visuals plays a crucial role in click-through rate and engagement.
Images
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Profile picture 800 x 800 px
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Banner 2560 x 1440 px
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Video thumbnail 1280 x 720 px
Videos
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Standard video (16:9) 1920 x 1080 px
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Video Shorts (9:16) 1080 x 1920 px
Pinterest: the visual search engine
Pinterest is a platform discovery-driven where optimizing visuals is essential for visibility.
Images
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Profile picture : 165 x 165 px
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Post image 1000 x 1500 px (2:3)
Videos
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Standard video 1080 x 1920 px (9:16)
Snapchat: still present despite competition
Snapchat remains popular, although TikTok has taken a large share of its audience.
Images
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Profile picture 320 x 320 px
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Stories and advertisements 1080 x 1920 px
Videos
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Standard video 1080 x 1920 px (9:16)
What you need to remember
Visit 2025, optimization of visuals and videos for social media is more essential than ever. Respect the recommended sizes helps you avoid cropped visuals, poorly framed videos, and unengaging posts. Well-sized content maximizes your visibility and audience engagement.
Remember to always test your visuals before publishing to guarantee perfect rendering on mobile and desktop. Adapt your formats to the trends of each platform and ensure effective, high-impact communication.
ValueYourNetworkan expert in influence marketing since 2016, has supported brands in the creation and management of their social media campaigns. With our expertise, we help our clients maximize their online impact, contact us!