Gen Z, those young people born between 1997 and 2012, are shaking up marketing codes. Let's find out about their values, habits, and why brands are seeking to appeal to them today.
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Expert in Business Development and Influential Marketing
With an academic background in communications and sales, Sophie A. has distinguished herself through her talent for connecting advertisers with the most relevant influencers. As a salesperson specializing in influencer marketing, she plays a key role in connecting brands and content creators, ensuring strategic and mutually beneficial collaborations.
Sophie is renowned for her ability to identify advertisers' needs and propose tailor-made solutions through partnerships with targeted influencers. She excels at contract negotiation and relationship management, ensuring that each campaign performs to brand expectations.
Passionate about her field, Sophie regularly shares her expertise through articles dedicated to influencer marketing, where she analyzes winning strategies and offers practical advice for advertisers wishing to optimize their investment in this fast-growing sector.
Discover his latest articles:
Find out how to boost your sales with authentic content!
...Find out why authentic content is the key to boost your sales and create a sincere relationship with your customers. Guide and inspiring examples to discover!
Why Virtual Influencers Are the Future of Digital Marketing
...All virtual influencers revolutionize the digital marketing. Discover their benefits, challenges, and how to effectively integrate them into your strategy. Partnering with digital avatars: low risk, high engagement!
Find out why Weibo remains essential for breaking into China in 2025
...Weibo, often referred to as the "Chinese Twitter," is one of the world's largest social media platforms. microblogging most popular in China. Since its launch in 2009 by the Sina Corporation, this application has continued to play a central role in the landscape
10 Influencer Marketing Techniques That Experts Keep to Themselves!
...Visit influencer marketing has transformed the way brands engage with their audiences. It’s no longer just about celebrities sharing products, but a real strategic lever to increase your visibility, boost your sales and build customer loyalty.
Brand Ambassadors: The Business Trick to Gain Your Trust!
...In the world of marketing and branding, companies are doubling down on their efforts to build authentic connections with their audience, stand out from their competitors, and build customer loyalty. Among the most effective strategies to achieve these goals, the role
Discover Instagram's new features for unforgettable holidays
Discover Instagram's new festive features to relive your memories of 2024 and celebrate 2025 in style: collages, templates, fonts and festive effects! Instagram is marking this end of the year in style with new features that promise to transform...
E-commerce and Influence Marketing: Strategies to boost sales in 2025
...Find out how to integrate influencer marketing to your e-commerce strategy to boost sales and gain credibility in 2025. Influence marketing Is it the key to boosting your sales in 2025?
You'll never guess why videos like TikTok are exploding on LinkedIn!
...Discover how TikTok-style videos are revolutionizing LinkedIn and boost the commitment of content creators. A winning strategy to adopt today to maximize your visibility !
Discover the impressive figures for influencer marketing
Visit influencer marketing has become an indispensable pillar for brands wishing to connect with their audience in an authentic and effective way. But did you know that behind this strategy lie numbers that make you dizzy?
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You won't believe what these Influencers do to stand out from the crowd!
...Find out how influencers set themselves apart to dominate their market with unique branding strategies, innovative content and partnerships keys.
Influencer marketing for responsible consumption
...In a context where environmental and social concerns occupy a central place, promoting a responsible consumption is becoming a priority for brands. Influencers, thanks to their proximity and credibility with their communities, play an essential role.
The 10 hashtags that marked X in 2024
2024 was a pivotal year for social network X (formerly Twitter), where sport, politics and entertainment intersected to reflect the major concerns of French society.
Thanks to the data collected by Visibrain, the ...
The most-watched YouTube videos of 2024: discover the content that captivated France this year!
...As 2024 draws to a close, YouTube has unveiled its long-awaited rankings of the most popular content in 2024. Whether it's videos by creators, trendy music on YouTube Shorts or chains in full rise,
8 mistakes to avoid on social networks to boost your digital strategy
...Social networks play a central role in companies' marketing and sales strategies. Yet there are some common mistakes that can compromise your efforts to captivate your audience and strengthen your online reputation.
Discover the Top beauty influencers of 2024
...Who are this year's beauty stars? In 2024, beauty influencers are redefining trends and captivating social networks. With their creativity and expertise, they inspire millions of people around the world.
Top 10 most popular Swiss influencers
...All influencers Switzerland the most popular have a lot to offer travelers, so you should seriously consider visiting this country if you haven't already!
Top 10 crypto influencers
...Here is our selection of top influencers crypto in France whose Instagram accounts and other social networks you should follow. They'll offer you a wealth of information and advice for your next investments.
Top 10 Belgian influencers to follow on instagram
...All Belgian influencers a unique asset for influencer marketing campaigns ! Visit Belgian influencers can offer unique advantages for brands wishing to run influencer marketing efficient.
New French YouTubers Ranking: Who are the biggest influencers?
...Discover the French YouTubers the most influential. What impact do social networks have on your perception of influencers, and French YouTubers in particular?
The Future of Video Content: How AI is Redefining Creativity on Social Media Platforms
...The rapid evolution of artificial intelligence (AI) is reshaping the way we create, consume, and interact with video content on social media platforms. As AI continues to advance, it is redefining creativity, enabling creators to
Discover the Top 15 Canadian influencers
...All canadian influencers have conquered social networks, sharing their passion, expertise and daily lives with millions of subscribers around the world.
Top 10 financial influencers
...All financial influencers are people who have a strong influence on the financial decisions of others, thanks to their expertise in investment and money management.
Top influencers in Strasbourg
...All influencers in Strasbourg are ambassadors for an authentic, avant-garde lifestyle in fashion, gastronomy, lifestyle and DIY,
Top French TikTokeuses
...All French TikTokeuses have proved to be real phenomena, captivating millions of subscribers thanks to their creativity, originality and ability to reach a diverse audience.
Top 15 senior influencers to discover
...Discover 15 influencers seniors who share their passion, style and expertise on social networks, proving that age is a force for creating and connecting.
The 20 Fashion Influencers to Follow in 2024
...Fashion is constantly evolving and fashion influencers play a key role in deciphering and inspiring current trends. They create the styles, the communities and captivate millions of people through their looks, their advice and
Top Influencers in Angers
Meet the key players influencers in Angers A comprehensive guide to the city's most influential Youtubers and Instagrameurs, reflecting the diversity and innovation of the Pays de la Loire region.
Angers, a town in the Pays de la Loire region with a wealth ...
Top 10 wellness influencers to follow
...Discover the 10 wellness influencers to follow for a healthier, more balanced life. Tips on sport, nutrition, meditation and personal development.
YouTube giants in France: From Squeezie to Michou
...Discover the YouTube giants in France, from Squeezie to Michou: a dive into the world of the most influential designers.