Meta introduces ads on Threads to strengthen ties between users and businesses, by testing ads in the United States and Japan.
Since its launch in 2023, Threads, Meta's microblogging platform, had yet to monetize its …
Expert in Business Development and Influential Marketing
With an academic background in communications and sales, Sophie A. has distinguished herself through her talent for connecting advertisers with the most relevant influencers. As a salesperson specializing in influencer marketing, she plays a key role in connecting brands and content creators, ensuring strategic and mutually beneficial collaborations.
Sophie is renowned for her ability to identify advertisers' needs and propose tailor-made solutions through partnerships with targeted influencers. She excels at contract negotiation and relationship management, ensuring that each campaign performs to brand expectations.
Passionate about her field, Sophie regularly shares her expertise through articles dedicated to influencer marketing, where she analyzes winning strategies and offers practical advice for advertisers wishing to optimize their investment in this fast-growing sector.
Discover his latest articles:
Apple is revolutionizing event planning with its new Apple Invites app!
...Apple Invites is revolutionizing event planning with a sleek interface, advanced AI, and cross-platform compatibility. Find out how this app could replace Facebook Events!
Got a LinkedIn Top Voice Badge? Here’s Why You Might Lose It!
...Do you have a LinkedIn Top Voice badge? Be careful, you might lose faster than expected ! LinkedIn now requires a reassessment every six months and can remove your badge at any time. Discover the new rules
RCS, successor to SMS, revolutionizes marketing and customer relations
...RCS is revolutionizing mobile marketing! Discover how this alternative to SMS boosts customer engagement and transforms your advertising campaigns.
Affiliation on Facebook: a new era for content creators!
...Find out how to become an affiliate on Facebook Meta transforms creator monetization by integrating affiliate links directly into publications, reels and groups
Snapchat Simplifies Monetization: What It Means for Creators
...Snapchat revolutionizes monetization with a unified program for Stories and Spotlight. Find out how to maximize your revenues on the platform in 2025!
Discover how social networks are redefining democracy
...Find out how social networks redefine democracy by transforming the relationship between citizens and governments, and become a player in this digital revolution.
Why is influencer marketing in Europe undergoing a revolution?
Find out why influencer marketing in Europe is undergoing a revolution in 2024. Trends, budgets, challenges and opportunities in a fast-changing sector.
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This list of top influencers on LinkedIn will surprise you!
...Discover the 20 top influencers on LinkedIn in 2025, their strategy and their impact on social networks.
Get to the top with LinkedIn's collaborative articles and Community Top Voice badges!
Find out how collaborative articles LinkedInpowered by AI and enriched by experts, redefine professional collaboration and boost your productivity. visibility
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Twitch goes on the attack: video stories, vertical streams and mentions, the winning cocktail!
Twitch revolutionizes streaming with video stories, an interactive vertical feed and @mentions. Find out how these new features boost streamer engagement and captivate viewers.
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Donald Trump and Elon Musk: The unlikely duo that could save TikTok
The alternative to TikTok that's shaking up social networking: enter the world of RedNote
...Discover RedNote, the alternative to TikTok that's shaking up social networking with its authentic content and innovative features. Immerse yourself in its unique world!
YouTube shorts: boost your income with these tips!
...Increase your YouTube Shorts income with our must-have tips. Find out how to monetize your short videos and maximize your earnings with effective strategies.
This YouTube Shorts update could change the way you create short videos!
Discover how YouTube is revolutionizing short videos with 3-minute YouTube Shorts: a key update for creators, viewers and advertisers. Engage and innovate now!
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Imagine Your Selfie Turned Into an Ad: Here's What Instagram Is Experimenting With
...Instagram is revolutionizing AI with a new feature: discover how your selfies can be transformed into captivating and personalized works in your news feed.
Why are YouTube Shorts essential in 2025?
...Find out why YouTube Shorts are essential in 2025 to boost your visibility and captivate your audience with short, engaging videos.
Discover why Temu, H&M and Shein rule fast fashion
Why Temu, H&M and Shein dominate fast fashion despite controversy, and how sustainable fashion could be a game-changer for the textile industry.
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Boost your Instagram posts in 2025 with these 5 revolutionary trends
...Boost your Instagram strategy in 2025 with these 5 must-have trends: carousels, immersive audio, memes, and more. Find out how to maximize your interactions and engage your community.
Discover how TikTok is redefining influencer marketing and disrupting brands
...Find out how TikTok is transforming marketing by promoting authentic content from creators and redefining brand strategies.
Find out why Elon Musk wants to transform X: Revolution or controversy?
...Elon Musk wants to revolutionize X's algorithm to promote positive, entertaining content. But the announcement is dividing Internet users: innovation or censorship in disguise? Find out what's at stake.
The secret of Gen Z influencers revealed by Spotify and Ipsos!
Gen Z, these young people born between 1997 and 2012, are shaking up the codes of marketing. Let's discover their values, habits, and why brands are trying to attract them today.
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Find out how to boost your sales with authentic content!
...Find out why authentic content is the key to boost your sales and create a sincere relationship with your customers. Guide and inspiring examples to discover!
Why Virtual Influencers Are the Future of Digital Marketing
...All virtual influencers revolutionize the digital marketing. Discover their benefits, challenges, and how to integrate them effectively into your strategy. Partnering with avatars digital: low risk, high commitment!
Find out why Weibo remains essential for breaking into China in 2025
...Weibo, often referred to as the "Chinese Twitter," is one of the world's largest social media platforms. microblogging most popular in China. Since its launch in 2009 by the Sina Corporation, this application has continued to play a central role in the landscape
10 Influencer Marketing Techniques That Experts Keep to Themselves!
...Visit influencer marketing has transformed the way brands engage with their audiences. It’s no longer just about celebrities sharing products, but a real strategic lever to increase your visibility, boost your sales and build customer loyalty.
Brand Ambassadors: The Business Trick to Gain Your Trust!
...In the world of marketing and branding, companies are doubling down on their efforts to build authentic connections with their audience, stand out from their competitors, and build customer loyalty. Among the most effective strategies to achieve these goals, the role
Discover Instagram's new features for unforgettable holidays
Discover Instagram's new festive features to relive your memories of 2024 and celebrate 2025 in style: collages, templates, fonts and festive effects! Instagram is marking this end of the year in style with new features that promise to transform...
E-commerce and Influence Marketing: Strategies to boost sales in 2025
...Find out how to integrate influencer marketing to your e-commerce strategy to boost sales and gain credibility in 2025. Is influencer marketing the key to boosting your sales in 2025?
You'll never guess why videos like TikTok are exploding on LinkedIn!
...Find out how videos TikTok are revolutionizing LinkedIn and boosting content creators. A winning strategy you can adopt today to maximize your visibility!