...TikTok shakes things up with new restrictions for teens! Family Connection, Meditation... Find out how the app is trying to curb teenage addiction.
Expert in Business Development and Influential Marketing
With an academic background in communications and sales, Sophie A. has distinguished herself through her talent for connecting advertisers with the most relevant influencers. As a salesperson specializing in influencer marketing, she plays a key role in connecting brands and content creators, ensuring strategic and mutually beneficial collaborations.
Sophie is renowned for her ability to identify advertisers' needs and propose tailor-made solutions through partnerships with targeted influencers. She excels at contract negotiation and relationship management, ensuring that each campaign performs to brand expectations.
Passionate about her field, Sophie regularly shares her expertise through articles dedicated to influencer marketing, where she analyzes winning strategies and offers practical advice for advertisers wishing to optimize their investment in this fast-growing sector.
Discover his latest articles:
Discover TikTok Automotive Ads: a revolution in automotive advertising
...Discover TikTok Automotive Adsthe new advertising solution that's transforming automotive sales. Increase your engagement, optimize your ROI and reach actively searching buyers with TikTok's immersive formats.
Discover the new apps replacing Instagram, Facebook, TikTok and X!
Are you tired of traditional social networks? Discover the alternatives to Instagram, Facebook, TikTok and X that are gaining ground and offer a more ethical, secure experience tailored to your needs!
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TikTok Shop 2025: The Ultimate Guide to Selling and Buying on the Platform
...TikTok Shop is revolutionizing e-commerce in 2025! Learn how to sell, buy and use coupons on TikTok Shop with this complete tutorial.
Find out why your brand should collaborate with YouTube influencers!
Find out why YouTube influencers are essential to the sustainable growth of your brand. Boost your visibility and sales now! YouTube influencers have become a must-have in the digital marketing world. As you...
Why your Instagram engagement rate is the key to your success in 2025!
Why is your Instagram engagement rate so important in 2025? Find out how to calculate, analyze and, above all, improve it to maximize your visibility and success on the platform!
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Facebook and Children's Pages: The alert that reveals the real issues
...Facebook Pages alert : Meta if you "target" children? The BUG that worries the digital world! Shock analysis. The e-mail popped up one morning in February: "Confirm that your Page does not target
Why the Death Moment on X form is the subject of debate
...Imagine coming across a brutal video on X, showing someone's last moments. Shocking, isn't it? Now imagine that this person is someone close to you, and you have to fill in a form to request the video's deletion.
Find out why Lidl is shaking up the competition on TikTok Shop
...Lidl on TikTok Shop: discover how Lidl is revolutionizing online commerce and captivating the crowds on this viral social network.
E-commerce revolution: TikTok Shop arrives in France
TikTok Shop is coming to France! Discover how this new feature will revolutionize e-commerce by integrating purchases directly into the app. A unique opportunity for brands and creators.
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Why these new LinkedIn features will revolutionize your B2B marketing?
Find out how the new features LinkedInAPI Conversions and Revenue Attribution Report, optimize the ROI of B2B campaigns.
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Paid Testimonials on Instagram: Revolution or Slippage in Influencer Marketing?
...Instagram just shook the world of influencer marketing with an announcement that leaves no one indifferent: the paid testimonials on instagram.
This Trick Will Change The Way You Negotiate With An Influencer
Calculating the fair price of an influencer has become a challenge for brands wishing to optimize their budget. Discover in this article the method and essential tips for successful influencer partnerships.
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You have no idea how much sponsored links can boost your credibility!
...In the digital marketing, finding the perfect balance between sponsored links and authenticity has become a major challenge. If you are looking to build your brand credibility while maximizing your visibility, understanding how to intelligently use posts
What will disappear from your Facebook account after 30 days!
What will disappear from your Facebook account after 30 days may surprise you! Meta now deletes all lives after one month. Find out how to save your videos before it's too late!
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Big brands' secret way to sell more on Instagram
...Sell more with Instagram has never been easier! Discover the big brands' secret method for exploding sales with influencers and boosting your bottom line right now.
Silent Jill becomes Tezenis' must-have ambassador: a collaboration that causes a sensation
...Silent Jill becomes a Tezenis ambassador in 2025! Find out how the star influencer joins forces with the Italian brand for an unprecedented fashion collaboration. Exclusive collections, photo shoots and digital visibility: find out all about this trendy partnership!
5-Step Plan to Launch and Sell Your Product with Influencer Marketing
...Learn how to partner with influencers to launch your product and drive sales, without upfront payment or tedious manual work.
Ranking 20 biggest YouTubers in the world in 2025
...Discover the world youtubers ranking with the most subscribers in 2025. Who is dominating YouTube this year? Which content creators have managed to establish themselves on the most visited video platform in the world? With more than 2
Top 10 German Influencers in 2025
...Discover the top 10 German influencers in 2025 who dominate social networks and inspire millions of people around the world: The web stars to follow absolutely!
Reech annual study on influencer marketing in 2025
Dive into the heart of Reech's annual study on the influencer marketing in 2025 and discover how social networks have surpassed television to become the preferred media of the French.
Learn how YouTube is establishing itself as the new audiovisual reference...
Meta Launches Advertising on Threads: A Revolution or an Intrusion?
Meta introduces ads on Threads to strengthen ties between users and businesses, by testing ads in the United States and Japan.
Since its launch in 2023, Threads, Meta's microblogging platform, had yet to monetize its …
Top 18 French streamers on Twitch
...Discover the top 18 French streakers on Twitch in 2025. Exciting influencers who captivate thousands of viewers every day.
Apple is revolutionizing event planning with its new Apple Invites app!
...Apple Invites is revolutionizing event planning with a sleek interface, advanced AI, and cross-platform compatibility. Find out how this app could replace Facebook Events!
Got a LinkedIn Top Voice Badge? Here’s Why You Might Lose It!
...Do you have a LinkedIn Top Voice badge? Be careful, you might lose faster than expected ! LinkedIn now requires a reassessment every six months and can remove your badge at any time. Discover the new rules
RCS, successor to SMS, revolutionizes marketing and customer relations
...RCS is revolutionizing mobile marketing! Discover how this alternative to SMS boosts customer engagement and transforms your advertising campaigns.
Affiliation on Facebook: a new era for content creators!
...Find out how to become an affiliate on Facebook Meta transforms creator monetization by integrating affiliate links directly into publications, reels and groups
Snapchat Simplifies Monetization: What It Means for Creators
...Snapchat is revolutionizing monetization with a unified program for Stories and Spotlight. Learn how to maximize your revenue on the platform in 2025!
Discover how social networks are redefining democracy
...Find out how social networks redefine democracy by transforming the relationship between citizens and governments, and become a player in this digital revolution.
Why is influencer marketing in Europe undergoing a revolution?
Find out why influencer marketing in Europe is undergoing a revolution in 2024. Trends, budgets, challenges and opportunities in a fast-changing sector.
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