Expert in Business Development and Influential Marketing
With an academic background in communications and sales, Sophie A. has distinguished herself through her talent for connecting advertisers with the most relevant influencers. As a salesperson specializing in influencer marketing, she plays a key role in connecting brands and content creators, ensuring strategic and mutually beneficial collaborations.
Sophie is renowned for her ability to identify advertisers' needs and propose tailor-made solutions through partnerships with targeted influencers. She excels at contract negotiation and relationship management, ensuring that each campaign performs to brand expectations.
Passionate about her field, Sophie regularly shares her expertise through articles dedicated to influencer marketing, where she analyzes winning strategies and offers practical advice for advertisers wishing to optimize their investment in this fast-growing sector.
Discover his latest articles:
...In the digital marketing, finding the perfect balance between sponsored links and authenticity has become a major challenge. If you are looking to build your brand credibility while maximizing your visibility, understanding how to intelligently use posts
What will disappear from your Facebook account after 30 days may surprise you! Meta now deletes all lives after one month. Find out how to save your videos before it's too late!
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...Sell more with Instagram has never been easier! Discover the big brands' secret method for exploding sales with influencers and boosting your bottom line right now.
...Silent Jill becomes a Tezenis ambassador in 2025! Find out how the star influencer joins forces with the Italian brand for an unprecedented fashion collaboration. Exclusive collections, photo shoots and digital visibility: find out all about this trendy partnership!
...Learn how to partner with influencers to launch your product and drive sales, without upfront payment or tedious manual work.
...Discover the ranking of Youtubers world with the most subscribers in 2025. Who is dominating YouTube this year? Which content creators have managed to establish themselves on the most visited video platform in the world? With more than 2
...Discover the top 10 German influencers in 2025 who dominate social networks and inspire millions of people around the world: The web stars to follow absolutely!
Dive into the heart of Reech's annual study on the influencer marketing in 2025 and discover how social networks have surpassed television to become the preferred media of the French.
Learn how YouTube is establishing itself as the new audiovisual reference...
Meta introduces ads on Threads to strengthen ties between users and businesses, by testing ads in the United States and Japan.
Since its launch in 2023, Threads, Meta's microblogging platform, had yet to monetize its …
...Discover the top 18 French streakers on Twitch in 2025. Exciting influencers who captivate thousands of viewers every day.
...Apple Invites is revolutionizing event planning with a sleek interface, advanced AI, and cross-platform compatibility. Find out how this app could replace Facebook Events!
...Do you have a LinkedIn Top Voice badge? Be careful, you might lose faster than expected ! LinkedIn now requires a reassessment every six months and can remove your badge at any time. Discover the new rules
...RCS is revolutionizing mobile marketing! Discover how this alternative to SMS boosts customer engagement and transforms your advertising campaigns.
...Affiliation on Facebook: find out how Meta transforms creator monetization by integrating affiliate links directly into publications, reels and groups
...Snapchat revolutionizes monetization with a unified program for Stories and Spotlight. Find out how to maximize your revenues on the platform in 2025!
...Find out how social networks redefine democracy by transforming the relationship between citizens and governments, and become a player in this digital revolution.
Find out why influencer marketing in Europe is undergoing a revolution in 2024. Trends, budgets, challenges and opportunities in a fast-changing sector.
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...Discover the 20 top influencers on LinkedIn in 2025, their strategy and their impact on social networks.
Find out how collaborative articles LinkedInpowered by AI and enriched by experts, redefine professional collaboration and boost your productivity. visibility
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Donald Trump and Elon Musk : Discover how this unexpected duo could change the future of TikTok in the United States. A bold solution to the ban!
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...Discover RedNote, the alternative to TikTok that's shaking up social networking with its authentic content and innovative features. Immerse yourself in its unique world!
...Increase your income YouTube Shorts with our must-have tips. Discover how to monetize your short videos and maximize your earnings with effective strategies.
Discover how YouTube is revolutionizing short videos with YouTube Shorts of 3 minutes: a key update for creators, viewers and advertisers. Engage and innovate now!
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...Instagram is revolutionizing AI with a new feature: discover how your selfies can be transformed into captivating and personalized works in your news feed.
...Find out why YouTube Shorts are essential in 2025 to boost your visibility and captivate your audience with short, engaging videos.
Why Temu, H&M and Shein dominate fast fashion despite controversy, and how sustainable fashion could be a game-changer for the textile industry.
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...Boost your Instagram strategy in 2025 with these 5 must-have trends : carouselsimmersive audio, memes and more. Find out how to maximize your interactions and engage your community.
...Discover how TikTok is transforming marketing by promoting authentic content from creators and redefining marketing strategies. brands.
...Elon Musk wants to revolutionize X's algorithm to promote positive, entertaining content. But the announcement is dividing Internet users: innovation or censorship in disguise? Find out what's at stake.