...Learn how AI is revolutionizing UGC management, transforming moderation and discovery challenges into strategic opportunities for brands.
Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
Why Instagram Influencers Are Your Key to Record Sales?
...Learn how to use the influencer marketing on Instagram to boost your sales and reach your target audience with practical tips and effective strategies.
TikTok Banned in the US? Find Out Where Your Favorite Creators Plan to Find You!
...Find out why TikTok could be banned in the US and how creators are preparing by migrating to YouTube Shorts, Instagram Reels and Lemon8
The importance of reporting to optimize your influencer campaigns
...Optimize your influence campaigns with ValueYourNetwork! Discover the importance of reporting to maximize your results and improve your marketing strategies.
Find out why influencer marketing is a profitable investment
...Find out why influencer marketing is the future of digital campaigns: 11 times higher ROI, greater trust and concrete results.
Will social networks and AI really replace Google?
...The evolution of technology is revolutionizing our online habits, redefining the way we consume information. Artificial intelligence (AI) and social networks, now a must, rival traditional search engines like Google. This revolution is not limited to
Sensorial marketing: brands' secret weapon for winning over customers
...Discover how sensorial marketing is revolutionizing customer loyalty through immersive experiences that engage all five senses. An essential strategy for your brand!
Why Meta for Education will change learning forever
...Find out how Meta revolutionizes learning with its virtual reality programs for education. Immersive universities, metaversities and VR: an exciting educational future awaits you
Facebook in 2025: the social network not to be underestimated?
...With over 35 million daily active users in France, Facebook in 2025 will remain an essential platform for many companies. However, its future is arousing debate. In 2025, while new networks like TikTok or Instagram continue
Here are the major social media trends not to be missed in 2025
...The year 2025 is fast approaching, and with it, the opportunity to fine-tune your social media strategy. But what are the major developments you need to incorporate into your plans? Which platforms and approaches can maximize your visibility, engagement and sales?
The TikTok phenomenon: a radical change in UGC content creation
...We reveal how TikTok is revolutionizing marketing with the rise of user-generated content (UGC), increasing brand engagement. A phenomenon that is redefining marketing strategies.
Enhancing your reputation with customer reviews and ValueYourNetwork campaigns
...All customer reviews are a crucial element for brandsbecause they can have a considerable impact on the purchasing decisions consumers.
The importance of becoming a 'Love Brand' on Instagram and TikTok
...Find out why becoming a Love Brand " on Instagram and TikTok is essential for building loyalty among your consumers and increasing your conversion rates.
AI for marketing: examples of use
...AI revolutionizes influencer marketing. Find out how ValueYourNetwork uses AI to optimize your campaigns with case studies and personalized strategies.
Storytelling to humanize your brand
...Find out how storytelling can humanize your brand, create emotional bonds and set you apart in a saturated market. Turn your stories into assets!
Instagram in 2024: how to use it for your brand
...Find out how to maximize your brand's impact on Instagram in 2024 with customized strategies and ValueYourNetwork expertise. Be ready for the future!
Content marketing strategies in 2024
...Discover the strategies of marketing content for 2024 with ValueYourNetwork, leader in the influencer marketing since 2016. Get ready for the future!
Social selling 2024: Personalized strategies
...Discover the strategies of social selling 2024 with ValueYourNetwork - maximize your visibility and boost your brand on social networks.
Instagram tests AI chatbots for influencers
...Instagram tests influencer AI chatbots to enrich user engagement. Discover this innovation from ValueYourNetwork, the future of marketing!
Instagram visibility in 2024: how to increase it
...Increase your visibility on Instagram in 2024 with proven strategies. Find out how ValueYourNetwork can help you take your brand to the top!
UGC: What it is and how to use it
...Discover UGC and how to integrate it into your marketing strategy for 2024. Increase your brand's visibility with user-generated content.
The impact of AI on online sales in influencer marketing
...Discover how AI is transforming influencer marketing and boost online sales. Customized strategies, data analysis and optimized campaigns.
Opinions ValueYourNetwork Influencer lifestyle campaign: Direct Energie
#INFLUENCERS CAMPAIGN : « DIRECT ENERGIE »
Find out more about ValueYourNetwork's campaign for advertiser Direct Energie....
ValueYourNetwork Opinion Influencer Beauty Campaign: Kerastase
AVIS CAMPAGNE #INFLUENCEURS : « KERASTASE »
Find out more about ValueYourNetwork's campaign for L'Oréal advertiser Kerastase....
ValueYourNetwork opinion Food influencer campaign: L'Etoile des gourmets
AVIS CAMPAGNE #INFLUENCEURS FOOD : « L’ETOILE DES GOURMETS »
Discover ValueYourNetwork's review of the campaign for advertiser L'Etoile des Gourmets....
ValueYourNetwork opinion Influencer campaign decoration: Made.com
AVIS CAMPAGNE #INFLUENCEURS DÉCORATION : « MADE.COM »
Find out more about ValueYourNetwork's campaign for advertiser Made.com....
ValueYourNetwork opinion Influencer car campaign: Renault
AVIS CAMPAGNE #INFLUENCEURS : « RENAULT »
Find out more about ValueYourNetwork's campaign for advertiser Renault....
ValueYourNetwork opinion Fashion influencer campaign: Passionata
AVIS CAMPAGNE MARKETING #INFLUENCEURS MODE : “PASSIONATA”
Find out more about ValueYourNetwork's campaign for advertiser Passionata....
The evolution of podcasting and influencer marketing
...Find out how podcastin full expansion in 2024, transforms the influencer marketing offering new opportunities to engage your audience in unique ways.
ValueYourNetwork opinion Tech influencers campaign: Orange
AVIS CAMPAGNE #INFLUENCEURS TECH : « IMAGINE WITH ORANGE »
Find out more about ValueYourNetwork's campaign for advertiser Orange....