TikTok and Facebook are transforming fashion in the United States by revolutionizing brand engagement through creative strategies and innovative social commerce tools.
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Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
Community notes: Facebook and Instagram's secret weapon in the fight against misinformation
...Find out how community Facebook and Instagram are revolutionizing the fight against disinformation by promoting a participatory and democratic approach.
Social networks and politics: how tech giants influence your news feed
Find out how tech giants like Meta, X and TikTok influence your choices through powerful algorithms, the attention economy and their global political impact.
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TikTok Studio: the ultimate tool for planning your publications
...Find out how TikTok Studio is revolutionizing content management with its new content management feature. publication planning. Save time and boost your visibility.
Alternatives to TikTok: discover Lemon8, Instagram and YouTube!
...Discover the alternatives to TikTok, with Lemon8, Instagram, and YouTube. Explore these innovative platforms and prepare for a successful transition!
Find out why YouTube is now the number one TV channel in France
...Find out why YouTube is now the number one TV channel in France, surpassing traditional channels with record audiences and innovative formats.
Meta says goodbye to fact-checking: a revolution in progress?
Meta abandons professional fact-checking in the United States for a community model. A revolution or a risk for online information?
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Discover how AI has invaded your favorite LinkedIn posts!
...61 % of LinkedIn posts in French are written with AI. Discover the dangers of this standardization and how to preserve authenticity on LinkedIn in 2025.
TikTok: the miracle cure to revive French fashion?
...Could TikTok, the new ally of French brands, revive made-in-France fashion in the face of fast fashion? Find out how this platform is revolutionizing the sector.
Why do 67% of organizers use influencers for their events?
...Find out how influencers can turn your events into memorable successes through targeted visibility, authentic engagement and proven strategies. Follow our tips!
Discover how Meta is revolutionizing social networks with artificial intelligence: innovation or threat?
...Find out how Meta Transforms Social Media with AI-Generated Accounts and Meta AI Assistant. Digital Revolution or Privacy Threat?
Instagram: Find out why views have become the key to success!
...Find out why Instagram views have become more important than 'Likes' and how they can transform your visibility and revenue. Tips and strategies included
Boost your posts on LinkedIn: the option that transforms everything!
...LinkedIn is testing a new feature: Boost for personal publications. Discover how this option could revolutionize your personal branding strategy in 2025 with Linkedin
Discover how Facebook is revolutionizing affiliate links to boost your income!
...Learn how Facebook is revolutionizing affiliate link integration with new features to maximize your revenue. Create, share, and earn more!
Vertical Video: The Secret Weapon to Captivate Your Mobile Audience
...Learn why vertical video is key to mobile marketing and how to optimize your content to captivate a connected audience on TikTok, Instagram, and Snapchat.
Why UGC is the Future of Marketing and How AI is Changing Everything
...Learn how AI is revolutionizing UGC management, transforming moderation and discovery challenges into strategic opportunities for brands.
Why Instagram Influencers Are Your Key to Record Sales?
...Learn how to use Instagram influencer marketing to boost your sales and reach your target audience with practical tips and effective strategies.
TikTok Banned in the US? Find Out Where Your Favorite Creators Plan to Find You!
...Find out why TikTok could be banned in the US and how creators are preparing by migrating to YouTube Shorts, Instagram Reels and Lemon8
The importance of reporting to optimize your influencer campaigns
...Optimize your influence campaigns with ValueYourNetwork! Discover the importance of reporting to maximize your results and improve your marketing strategies.
Find out why influencer marketing is a profitable investment
...Find out why influencer marketing is the future of digital campaigns: 11 times higher ROI, greater trust and concrete results.
Will social networks and AI really replace Google?
...The evolution of technology is revolutionizing our online habits, redefining the way we consume information. Artificial intelligence (AI) and social networks, now a must, rival traditional search engines like Google. This revolution is not limited to
Sensorial marketing: brands' secret weapon for winning over customers
...Discover how sensorial marketing is revolutionizing customer loyalty through immersive experiences that engage all five senses. An essential strategy for your brand!
Why Meta for Education will change learning forever
...Find out how Meta revolutionizes learning with its virtual reality programs for education. Immersive universities, metaversities and VR: an exciting educational future awaits you
Facebook in 2025: the social network not to be underestimated?
...With over 35 million daily active users in FranceFacebook in 2025 will remain an essential platform for many companies. And yet, its future is open to debate. In 2025, while new networks such as TikTok or Instagram continue
Here are the major social media trends not to be missed in 2025
...The year 2025 is fast approaching, and with it, the opportunity to fine-tune your social media strategy. But what are the major developments you need to incorporate into your plans? Which platforms and approaches can maximize your visibility, engagement and sales?
The TikTok phenomenon: a radical change in UGC content creation
...We reveal how TikTok is revolutionizing marketing with the rise of user-generated content (UGC), increasing brand engagement. A phenomenon that is redefining marketing strategies.
Enhancing your reputation with customer reviews and ValueYourNetwork campaigns
...Customer reviews are a crucial element for brands, as they can have a considerable impact on consumers' purchasing decisions.
The importance of becoming a 'Love Brand' on Instagram and TikTok
...Find out why becoming a Love Brand " on Instagram and TikTok is essential for building loyalty among your consumers and increasing your conversion rates.
AI for marketing: examples of use
...AI revolutionizes influencer marketing. Find out how ValueYourNetwork uses AI to optimize your campaigns with case studies and personalized strategies.
Storytelling to humanize your brand
...Find out how storytelling can humanize your brand, create emotional bonds and set you apart in a saturated market. Turn your stories into assets!