An influencer marketing team becomes relevant when campaigns are no longer isolated operations, but a continuous channel connected to social media, press relations, paid media, and e-commerce. Large brands mainly bring strategy in-house, the...
Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
Why creators want to move their community off Instagram and TikTok
A creator community does not necessarily leave Instagram or TikTok: it continues elsewhere. Creators still use these platforms to be discovered, but transfer their most engaged followers to a newsletter, Discord, Patreon, or a space...
The 8 best influencer marketing agencies in Paris (2026)
The best influencer marketing agencies in Paris in 2026 stand out less for their size than for their specialization, their selection method, and their ability to measure results. ValueYourNetwork tops this selection, ahead of YKONE, Reech,...
Phoenix VR Headset: what the images really reveal
The Phoenix VR headset appears for the first time in clear images taken from official Meta software. They show a slim mixed-reality device, equipped with nose supports, several sensors, and a cable coming out of the left arm. In...
AI agents and influencer marketing: will they automate campaigns in 2026?
An AI agent for influencer marketing will not replace a full campaign in 2026. It is already automating creator research, audience filtering, brand fit scoring, certain briefs, and reporting. But negotiation, compliance, the cultural reading of a...
YouTube integrates Amazon affiliation: what changes for creators in 2026
Amazon YouTube affiliate marketing is changing the game in 2026: eligible creators in the United States can tag Amazon products directly in Shorts, long-form videos, and live streams via YouTube Shopping. The concrete benefit is not just the commission. Above all...
When influencers become their own brands
An influencer brand is born when a creator no longer just sells their audience to advertisers, but turns that audience into direct demand for their own products. The real shift is economic: influencer, then media, then distributor, then...
Fake followers: 10 methods to detect a fake influencer in 2026
Fake influencer followers are rarely detected with a single metric. In 2026, the right method is to cross-check audience growth, real reach, comment quality, geography, follower activity, and native evidence from the platforms. My...
Local influencers: why brands need to look beyond Paris in 2026
Local influencers are becoming a serious lever in 2026 because they combine trust, proximity, and controlled costs. For a brand, moving beyond Paris makes it possible to reach communities that are more engaged, better contextualized, and often less saturated by...
Gen Z vs Gen Alpha: how to adapt an influencer campaign?
Gen Z vs Gen Alpha is not a quarrel over labels: it is a real media, creative, and legal choice. To reach Gen Z, prioritize Instagram, TikTok, YouTube, and Snapchat with credible creators and social proof. For Gen Alpha, work primarily...
Léna Situations fills Bercy: when a YouTube community becomes a full-scale media outlet
Léna Situations Bercy is the clearest signal of 2026: a YouTube community can become a complete media brand, with ticketing, live performance, TV broadcasting, products, and brand storytelling. On August 31, 2026, Léna Mahfouf brought together around 20,000 people at the Accor...
Lush leaves social media but launches Safer Socials: a marketing strategy that raises questions
Lush Safer Socials shows that a brand can leave Instagram, TikTok, and Facebook without disappearing, provided it turns that withdrawal into a clear positioning, relayed by the press, its customers, its stores, and third-party creators. The paradox is clear: refusing...
DMs via Instagram comments: the Meta test to watch
DM via Instagram comments is appearing in Meta’s advertising tests with an option called Reply to Keywords. The principle: when a user comments on an Instagram ad with a chosen keyword, a private message can be sent automatically. For...
Science Popularization Creators in France 2026: Who Should You Really Follow?
All creators, popular science, France, 2026 to follow are not only those with the most followers. The best combine rigor, consistency, a sense of format, and community trust. For a creator, it’s a useful editorial watchlist. For a brand, …
Optimizing LinkedIn for AI: The Complete 2026 Playbook
Optimizing LinkedIn for AI means making your profile, your posts, and your professional proof understandable to LinkedIn’s semantic search engines, AI-assisted recruiters, and generative responses. In 2026, the winner is not the one...
Adolescents' Eating Behaviors: The TikTok Effect
Adolescents’ eating behaviors are significantly influenced by TikTok, especially through short recipe videos, food challenges, “what I eat in a day” content, and body image standards reinforced by the algorithm. Nuance matters: robust studies...
LinkedIn Tips: Post Effectively and Increase Your Visibility
The best LinkedIn tips for 2026 boil down to one simple method: share a clear point of view, start a focused discussion, respond quickly to comments, and track what drives genuine engagement. LinkedIn ranks the feed by relevance, not by order...
YouTube Custom Channels: What This Really Means
YouTube's personalized feeds allow certain users to create multiple recommendation streams based on a prompt and then pin them to the top of the home page. Since the experiment announced by TeamYouTube on August 24, 2026, eligible profiles...
Meta AI Core and Meta AI Premium: What's Really Changing
Meta AI Core and Meta AI Premium are new AI subscription plans introduced by Meta in August 2026, offering greater capacity for image and video generation as well as complex queries. For creators and advertisers, the goal is simple: to produce more...
Instagram Reach: 2026 Features to Enable Now
Instagram reach in 2026 is primarily achieved through four key strategies: testing your Reels with non-followers via Trial Reels, encouraging reposts, focusing on topics recognized by the algorithm, and posting original content. Here’s the major change: Instagram no longer...
First Draft Instagram: Create a Reel Faster in 2026
First Draft is the new Instagram feature launched on August 25, 2026, that lets you create a rough cut of a Reel from multiple clips. The tool automatically trims silences, removes downtime, and assembles a rough cut in less than 10 seconds, according to...
Prediction Markets on Snapchat: Rules and Opportunities
Prediction markets on Snapchat are of interest to betting brands because the audience there discusses sports, close friends, and creators all in one place. But the topic is regulated. In 2026, Snap will allow certain gambling ads depending on the country, with...
Children’s mental health: TikTok faces toxic content
Children’s mental health is exposed on TikTok to a specific risk: the algorithm can trap some minors in loops of depressing, anxiety-inducing, or self-harm-related content. The problem is not just “screen time.” It’s the...
Turn a long video into short-form content without losing its style
Turning long-form video into short-form content means extracting 10 standalone moments, each centered on one idea, then adapting them to the conventions of TikTok, Reels, Shorts, and LinkedIn without copy-pasting the same edit everywhere. The most reliable method: identify the peaks...
Protecting Content from AI-Generated Clones by Influencers: Avoiding Costly Fakes
To protect content from AI influencer cloning, you need to act before the copy happens: lock down your originals, prove the prior existence of your creations, limit exploitable sources, and prepare a takedown procedure. The risk is no longer limited to stars. A...
Rates for Influencer Content Usage Rights: Avoid the Advertising Trap
Influencer content usage rights rates are always set by separating creation, organic posting, and ad reuse. A brand that turns your Reel, TikTok, Short, or UGC into an ad is buying media value, not just a...
How to Label AI-Generated Content: A Clear Guide by Platform
To disclose AI-generated content, use the native label when it exists: on TikTok, turn on "AI-generated content" before publishing; on YouTube, check "AI use" in YouTube Studio; on Instagram, Meta mainly relies on C2PA/IPTC signals and...
TikTok Shop Creators in France: 12 Profiles That Showcase Social Selling
The TikTok Shop France creators to follow aren’t necessarily the biggest TikTok accounts: they’re mainly the ones who test a lot of products, master affiliate marketing, and know how to turn a short video into buying intent. Since the French launch of the...
French B2B LinkedIn Influencers 2026: The Voices That Matter
The French B2B LinkedIn creators to follow in 2026 are not just the ones with the most followers. The profiles that move brands combine visible expertise, consistent publishing, and meaningful interactions. In 2026, LinkedIn confirms the shift: the...
Influencer marketing: the measurement challenge that changes your campaigns
Influencer marketing no longer needs to prove that it attracts budgets: the real issue is measurement. In 2025, the global market is estimated at around $32.6 billion according to Statista and CreatorIQ, but advertisers want to know what sells, what...