How are nano and micro-influencers revolutionizing the promotion of online entertainment platforms and creating an authentic connection with gamers? The role of nano- and micro-influencers in promoting digital entertainment platforms...
Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
Facebook and Instagram rely on community notes: a new anti-disinformation weapon?
For several years now, Meta, the parent company of Facebook and Instagram, has been seeking to perfect its tools to counteract the disinformation on its platforms. In the face of growing criticism of the efficiency and neutrality of the fact-checkersthe company has ...
Influencers & livestreams: strategies for real-time engagement
Live streaming is revolutionizing influencer marketing by creating direct, authentic links between influencers, brands and consumers. A real driver ofcommitmentThis real-time broadcasting method has become an essential strategy for attracting and retaining ...
Using a micro-influencer: benefits and tips
In the dynamic landscape of modern marketing, micro-influencers are emerging as key players. What makes them special? A moderate audience, often between 10,000 and 100,000 followers, but an authentic, almost intimate relationship with a targeted community. For ...
Native Advertising: exploring strategies and benefits
In a digital world where Internet users are increasingly inundated with advertising messages, traditional strategies struggle to capture attention and generate real interest. Visit native advertising is an innovative response, integrating ...
10 must-have content marketing strategies for 2025
Visit content marketing has become an essential lever for brands wishing to stand out in a saturated digital world. Based on the creation and distribution of quality content, this strategy aims to attract, engage and retain ...
Buy concert tickets online with TikTok
Since its emergence, TikTok has established itself as an essential platform in the world of music. By integrating musical extracts into its videos, it has revolutionized song discovery, offering a unique springboard for thousands of artists, from the UK to the ...
LinkedIn extends its News banner test: What you need to know
LinkedIn continues to consolidate its position as the essential professional platform by extending the test of its new news banner. Since its launch in key countries such as the USA, Canada and India, this innovation is now gaining ...
Japan and the rise of VTubers: virtual icons seducing the West
The world of VTubers, born in Japan, has crossed the oceans to conquer the West. With their ultra-realistic avatars, holographic concerts and passionate communities, these new virtual idols are overturning the codes of digital entertainment and rethinking the...
Boost your visibility on LinkedIn with video: 10 must-have tips
The video format has become the secret weapon for making your professional presence shine on LinkedIn. The data speak for themselves: engagement with this type of content is skyrocketing, viewing time is soaring, and companies that have mastered the art...
whatsapp activates voice chat for all groups find out how to benefit
WhatsApp has recently taken a major step forward by activating the voice chat for all groupsThis gives a new dynamic to communication within the application.
This functionality extends the scope of ...
Why LinkedIn's BrandLink Will Disrupt B2B Video Advertising
LinkedIn BrandLink is the new video monetization initiative that could transform B2B marketing. Here's why you should care. The B2B marketing landscape is about to change dramatically with the launch of LinkedIn BrandLink, a...
Be on top with new Meta ad formats on Instagram, Facebook and Threads
New Meta ad formats: discover how to leverage the latest innovations on Instagram, Facebook and Threads to stay on the cutting edge digital marketing.
The new Meta ad formats are becoming the essential lever for all brands that want to ...
Meta plans to add stablecoins to lower transaction fees on Facebook and Instagram
Meta is exploring the integration of stablecoins on Facebook and Instagram to streamline payments and reduce transaction fees. This initiative could transform the financial interactions of users and content creators, offering them a...
Pinterest revolutionizes visual search with artificial intelligence
...Pinterest is moving up a gear by integrating artificial intelligence into its visual search. Thanks to these innovations, product and inspiration discovery becomes more intuitive, going beyond simple keywords. Between personalized recommendations and a rethought shopping experience, the platform
Instagram enhances its Creator Marketplace: what you need to know
Instagram enhances its Creator Marketplace with AI to deliver more performance, targeting and ROI for brands and influencers. Instagram enhances its Creator Marketplace with AI-boosted features, enabling smoother collaboration,...
Over a million Ray-Ban Meta sold: Meta hits the connected eyewear market hard
Ray-Ban Meta breaks records: over one million units sold by 2024. A remarkable performance that propels Meta to the forefront of the connected eyewear race, well ahead of its competitors. The American giant has no intention of stopping there, and is now targeting...
Meta shares tips for designing effective Instagram and Facebook ads
...Developing successful advertising campaigns on Instagram and Facebook now requires a thorough understanding of audiences, creative formats, and AI-driven algorithms. Meta opens the door by sharing its key recommendations for innovating and maximizing results.
The Future of Influencers in 2025: Navigating Authenticity and Business Strategies
...The market for influencer marketing has never been so flourishing, but the challenges of authenticity and professionalization are drawing new contours. Between sharp commercial strategies and imperatives of sincerity, how are influencers shaping their future in 2025? Discovery of
Instagram enhances Edits with innovative fonts and captivating voice effects
Discover how Instagram is enriching Edits with innovative fonts and captivating voice effects, revolutionizing the editing experience on the platform and opening up new creative perspectives for influencers and content creators.
Recent innovations at Edits ...
TikTok enhances its interface with user reviews and comments
...Discover how TikTok is revolutionizing its interface by integrating user reviews and comments, offering new opportunities for local businesses and a unique social search engine. The analysis explores the evolution of the platform, its impact on visibility
WhatsApp: Learn how to activate this discreet mode in seconds to avoid scams
In an era where cybercrime is constantly evolving, protecting your WhatsApp conversations is no longer an option, but a necessity. A discreet mode, easy to activate, significantly reduces the risk of scams. Tips, advanced settings, and...
Meta Unveils Its New Generative AI Application: Is the ChatGPT and Gemini Era Over?
...Meta is shaking up the artificial intelligence sector by launching its own generative AI application, joining the competition dominated until now by OpenAI's ChatGPT and Google's Gemini. Does this initiative mark the dawn of a new order in the AI assistant landscape?
How L'Oréal Professionnel Dominated the Beauty Industry Through Influencer Marketing
...Discover how L'Oréal Professionnel established itself in the beauty industry through a rigorous and innovative influencer marketing strategy. This article explores the brand's historical evolution, its key tactics, and real-life examples of effective campaigns.
Influence Management: A Reality for Influencers?
...The influencer marketing industry has grown at a rapid pace in just two decades, presenting society with numerous challenges in terms of transparency, ethics, and regulation. Between government intervention, new laws, and...
Find out how to choose a TikTok influencer agency to support you effectively.
Discover the key steps to selecting the best influencer agency on TikTok and maximizing your marketing impact.
In a world where TikTok is becoming an essential platform, knowing how to choose an influencer agency can be decisive for the success of your strategy...
Micro-influencers vs. macro-influencers: the secret strategy of successful brands
Micro-influencers vs. macro-influencers: this strategic duel is now at the heart of modern brands' most effective campaigns. With consumers seeking authenticity, understanding the difference between these two influencer profiles is becoming...
You have no idea what LinkedIn is planning: a TikTok-style video feed is coming soon!
...The LinkedIn video feed is coming soon and promises to transform your experience on the professional network with a format inspired by TikTok.
Slop, the little-known scourge polluting your social networks in 2025
...Slop will be invading social networks in 2025. Find out why this scourge of mediocre AI images worries Internet users, and how to protect yourself effectively.
You won't believe who wants to buy TikTok: Trump pushes back the deadline and revives the suspense
...TikTok buyback: find out how Trump prolongs the suspense and reveals which giants are ready to take over the world's most coveted application.