WhatsApp recently took a major step forward by enabling voice chats for all groups, regardless of size, bringing a new dynamic to communication within the application. This feature extends the scope of exchanges...
Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
Why LinkedIn's BrandLink Will Disrupt B2B Video Advertising
LinkedIn BrandLink is the new video monetization initiative that could transform B2B marketing. Here's why you should care. The B2B marketing landscape is about to change dramatically with the launch of LinkedIn BrandLink, a...
Be on top with new Meta ad formats on Instagram, Facebook and Threads
New Meta ad formats: discover how to leverage the latest innovations on Instagram, Facebook and Threads to stay on the cutting edge digital marketing.
The new Meta ad formats are becoming the essential lever for all brands that want to ...
Meta plans to add stablecoins to lower transaction fees on Facebook and Instagram
Meta is exploring the integration of stablecoins on Facebook and Instagram to streamline payments and reduce transaction fees. This initiative could transform the financial interactions of users and content creators, offering them a...
Pinterest revolutionizes visual search with artificial intelligence
Pinterest is moving up a gear by integrating artificial intelligence into its visual search. Thanks to these innovations, product and inspiration discovery becomes more intuitive, going beyond simple keywords. Between personalized recommendations...
Instagram enhances its Creator Marketplace: what you need to know
Instagram enhances its Creator Marketplace with AI to deliver more performance, targeting and ROI for brands and influencers. Instagram enhances its Creator Marketplace with AI-boosted features, enabling smoother collaboration,...
Over a million Ray-Ban Meta sold: Meta hits the connected eyewear market hard
Ray-Ban Meta breaks records: over one million units sold by 2024. A remarkable performance that propels Meta to the forefront of the connected eyewear race, well ahead of its competitors. The American giant has no intention of stopping there, and is now targeting...
Meta shares tips for designing effective Instagram and Facebook ads
...Developing successful advertising campaigns on Instagram and Facebook now requires a thorough understanding of audiences, creative formats, and AI-driven algorithms. Meta opens the door by sharing its key recommendations for innovating and maximizing results.
The Future of Influencers in 2025: Navigating Authenticity and Business Strategies
...The market for influencer marketing has never been so flourishing, but the challenges of authenticity and professionalization are drawing new contours. Between sharp commercial strategies and imperatives of sincerity, how are influencers shaping their future in 2025? Discovery of
Instagram enhances Edits with innovative fonts and captivating voice effects
Discover how Instagram is enriching Edits with innovative fonts and captivating voice effects, revolutionizing the editing experience on the platform and opening up new creative perspectives for influencers and content creators.
Recent innovations at Edits ...
TikTok enhances its interface with user reviews and comments
...Discover how TikTok is revolutionizing its interface by integrating user reviews and comments, offering new opportunities for local businesses and a unique social search engine. The analysis explores the evolution of the platform, its impact on visibility
WhatsApp: Learn how to activate this discreet mode in seconds to avoid scams
In an era where cybercrime is constantly evolving, protecting your WhatsApp conversations is no longer an option, but a necessity. A discreet mode, easy to activate, significantly reduces the risk of scams. Tips, advanced settings, and...
Meta Unveils Its New Generative AI Application: Is the ChatGPT and Gemini Era Over?
...Meta is shaking up the artificial intelligence sector by launching its own generative AI application, joining the competition dominated until now by OpenAI's ChatGPT and Google's Gemini. Does this initiative mark the dawn of a new order in the AI assistant landscape?
How L'Oréal Professionnel Dominated the Beauty Industry Through Influencer Marketing
...Discover how L'Oréal Professionnel established itself in the beauty industry through a rigorous and innovative influencer marketing strategy. This article explores the brand's historical evolution, its key tactics, and real-life examples of effective campaigns.
Influence Management: A Reality for Influencers?
...The influencer marketing industry has grown at a rapid pace in just two decades, presenting society with numerous challenges in terms of transparency, ethics, and regulation. Between government intervention, new laws, and...
Find out how to choose a TikTok influencer agency to support you effectively.
Discover the key steps to selecting the best influencer agency on TikTok and maximizing your marketing impact.
In a world where TikTok is becoming an essential platform, knowing how to choose an influencer agency can be decisive for the success of your strategy...
Micro-influencers vs. macro-influencers: the secret strategy of successful brands
Micro-influencers vs. macro-influencers: this strategic duel is now at the heart of modern brands' most effective campaigns. With consumers seeking authenticity, understanding the difference between these two influencer profiles is becoming...
You have no idea what LinkedIn is planning: a TikTok-style video feed is coming soon!
...The LinkedIn video feed is coming soon and promises to transform your experience on the professional network with a format inspired by TikTok.
Slop, the little-known scourge polluting your social networks in 2025
Slop will be invading social networks in 2025. Find out why this scourge of mediocre AI images is worrying Internet users, and how to protect yourself effectively. Imagine opening your favorite application and being assaulted by an avalanche of grotesque, poorly rendered...
You won't believe who wants to buy TikTok: Trump pushes back the deadline and revives the suspense
...TikTok takeover: find out how Trump is prolonging the suspense and who are the giants ready to snatch up the world's most coveted app.
This new screen in Meta Ray-Bans will change your everyday life
...Ray-Ban from Meta Discover how a simple screen integrated into these connected glasses could revolutionize your daily life as early as this year.
Why is Meta investing $65 billion in bots that talk to you like humans?
...Bots that talk to you like humans are landing on Facebook, Instagram and WhatsApp. Find out how Meta wants to change the way we communicate.
A big coup for creators: Spotify launches video monetization in France
Spotify launches video monetization for French creators: find out how to take advantage of this opportunity to turn your podcasts into a sustainable income.
Spotify launches video monetization, a game-changer for podcasters and other users content creators. ...
Watch your videos 4 times faster: YouTube's new craze
...YouTube playback speed: discover how the platform wants to revolutionize the way you watch videos with a new option that defies belief. What if you could watch your YouTube videos at a speed so fast it borders on the inhuman?
This Gen Z and UGC marketing tip can double your sales
UGC (User Generated Content) has become a must in 2025. Especially when it comes to the ultra-connected Generation Z, who prefer authenticity to traditional advertising....
The authenticity of Micro-Influencers in Marketing
...The authenticity of micro-influencers revolutionizes digital marketing Discover why this targeted, committed strategy is winning over brands and consumers alike.
Find out how TikTok and Spotify are now dictating music trends!
...TikTok and Spotify are music trendsetters, profoundly influencing the way we discover, consume and share music. Gone are the days when fans bought albums to listen to over and over again. Today, it's all a matter of a few clicks and a few seconds.
Alphabet versus Meta: the battle of the digital titans deciphered
...Discover an in-depth analysis of Alphabet's strategies and financial performance. Meta Platforms, the two digital giants, face up to current challenges and future opportunities.
Find out why 59% of French people believe they spend too much time in front of screens
Daily average: 4h26″! Find out why 59% of French people feel they spend too much time in front of screens, and how to reduce this digital addiction.
On average, French people spend more than four hours a day in front of screens. A figure ...
What every parent needs to know about TikTok's influence on their children
...TikTok's influence on children is a growing concern for experts. Find out how this application shapes their behavior, the risks to their mental health and solutions to protect them.