Instagram is testing ignore ads in Reels, a YouTube-inspired format, to reconcile monetization and user experience. This development promises greater control for the audience and enhanced performance for brands, provided they adapt...
Expert in Influence Strategies and Social Networks
After extensive studies in marketing and several experiences as a community manager, Julia V. specialized in platforms such as Instagram and TikTok. Passionate about the potential of social networks, she quickly established herself as an expert in influencer management and the creation of impactful influencer campaigns.
Julia excels in the art of selecting the right influencers for brands' objectives and managing partnerships to maximize the impact of campaigns. Thanks to her ability to create synergies between brands and creators, she designs engaging campaigns that generate concrete results. She places particular emphasis on developing authentic, captivating posts that are in tune with audience expectations.
At the same time, Julia shares her knowledge through articles on social networking news and developments, offering valuable insights for digital professionals and industry enthusiasts alike.
Discover his latest articles:
2025 Trends: Canva focuses on digital innovation through AI and design
Canva accelerates into 2025 with a strategy focused on AI and smarter, more collaborative and measurable design. Between Visual Suite 2.0, generative assistants and aesthetic trends blending vintage and algorithmic precision, the platform wants to become...
Instagram's 15th Anniversary: How the App Became a Global Phenomenon
Fifteen years after its launch, Instagram has established itself as a global ecosystem where visual culture, commerce, influence and entertainment meet. From filtered photos to AI-powered Reels, the app has redefined usage and accelerated the...
Celebrate Halloween with 31 Days of TikTok-Tober
A creative and actionable program for Celebrate Halloween with 31 days of TikTok-Tober: daily ideas, #FoodTok and DIY trends, partnerships with local SMEs and measurement methods to turn October into a visibility and sales engine. Celebrate Halloween...
Collaborative posts on Instagram: everything you need to know about Cross Post
Discover how collaborative posts on Instagram, via cross post and Collab functionality, multiply reach, engagement and ROI. Methods, examples, decision-support charts and FAQs to quickly master everything. Publications...
Brand visibility on YouTube: How to double your impact in 30 days?
A pragmatic action plan to double your brand's impact on YouTube in 30 days thanks to an intelligent mix of video SEO, Shorts, Ads and influencer collaborations. Between massive competition and audience expectations, the window of attention is played out in seconds....
New best times to post on Instagram in 2025: What influencers are doing differently since October
Discovering the new ideal times to post on Instagram in 2025 helps increase engagement without forcing paid reach. Since October, influencers have been adjusting their niches: focus on prime time 7-9pm, push of Reels to midnight, and...
Shadowban Instagram: A complete guide to stepping out of the shadows and regaining visibility
Shadowban Instagram: understand the signals, identify the real causes and apply a reliable action plan to restore your reach. An operational guide to diagnosing, correcting and preventing visibility restrictions. Instagram shadowban intrigues...
Influencer marketing in 2025: key trends to watch
Analysis of the major trends in influencer marketing in 2025: the apotheosis of creators, the ebb of overconnection, the reinvention of formats, the rise of AI and the rise of subversive creators to guide brand strategies. A panorama of influencer marketing...
Twitch in 2025: these new features will change everything!
Twitch in 2025 introduces new features for Twitches streamers and viewers: simplified monetization, improved collaboration and mobile redesign. Find out what's new! Every year, Twitch evolves to offer a better experience...
How can I watch an Instagram story anonymously without being seen?
Want to view a story anonymously or publish a story without revealing your identity? A handy tool for social network professionals and discreet observers alike, we describe how to view stories and other public Instagram content...
Anonymous TikTok viewer: how to view TikTok without being seen?
On our TikTok-dominated social networks, viewing a video or profile without being seen is becoming a concrete concern for dozens of professionals and users. An influencer marketing agency must monitor competing accounts from their...
Dive into the world of ASMR creators: who are the influencers who soothe our nights?
Dive into the heart of ASMR creators: explore the profiles, the formats that work and the reasons why these influencers soothe our nights. This article identifies the talents to watch, dissects marketing practices and offers concrete benchmarks...
The 10 most popular sportswear brands among influencers
Analysis of the 10 sportswear brands most favored by influencers: rankings, share of voice, formats that perform and best practices for building effective influencer campaigns in 2025. This dossier explains why certain brands...
The 10 essential American influencers to follow
Top 10 must-follow American female influencers: profiles, figures and opportunities for brands. This guide highlights powerful content creators on TikTok, Instagram and YouTube, useful for building a sustainable influencer strategy...
The 10 Most Influential Italian Luxury Brands on Instagram
The 10 most influential Italian luxury brands on Instagram: 2025 performance analysis, engagement strategies and best practices. Focus on Dolce & Gabbana, Gucci, Prada and the houses that turn visibility into desire. The Italian luxury landscape...
The 10 Most Influential YouTubers in France
Updated Top 10 of France's most influential YouTubers: profiles, key figures, and 2025 trends to understand how these creators are transforming the influencer marketing ecosystem. The 10 most influential YouTubers in France bring together...
Discover Le Jardin, the ephemeral oasis at Hôtel Mahfouf in Paris
Discover Le Jardin, the ephemeral oasis at Hôtel Mahfouf in Paris by Lena Situations: a plant-based space from August 2 to 31, 2025 at the Pavillon Chesnaie du Roy offering vegan dining, a lifestyle boutique and convivial evenings for a true urban escape. Le Jardin...
Top 35 Most Influential YouTube Channels in France
The top 35 most influential YouTube channels in France: rankings, key figures, and strategies for leveraging these massive audiences in a successful influencer campaign. This report presents the top 35 most influential YouTube channels in France, a...
Essential artificial intelligence tools to boost your social media strategy
Discover the essential artificial intelligence tools to boost your social media strategy: practical selection, priority uses and operational advice to save time, increase engagement and improve the ROI of your...
The Importance of Instagram Views: Why Do They Really Matter?
Understanding why Instagram views have become the central metric helps optimize visibility, improve engagement, and open up monetization avenues for creators and brands. This article details how views work, their impact...
WhatsApp offers a new feature: create your own stickers from your selfies!
WhatsApp introduces Selfie Stickers: Create custom stickers directly from a selfie, add filters, and share packs with one tap—an update that transforms instant messaging into a space for personalization and expression...
Engaged influencers aren't slowing down on X, even in favor of Bluesky
Engaged influencers maintain their presence on X while testing Bluesky: a hybrid strategy revealing the new dynamics of social networks in 2025. This article analyzes key figures, creators' motivations and the implications for the...
The keys to finding and reaching influencers on YouTube
A practical guide to finding, evaluating and contacting influencers on YouTube: research methods, recommended tools, contact templates and negotiation tips for effective partnerships. YouTube remains a major lever for brands that...
Tanaland: a fictional world dedicated to combating sexism and promoting gender equality
Tanaland is emerging as a creative and collective response to ordinary sexism on social networks. Appearing on TikTok, this imaginary nation transforms an insult - tana - into a symbol of resistance, offering a virtual "safe place" for women who...
Find out why the ultra-wide 5120×1080 format is blowing up Instagram
The ultra-wide 5120×1080 format on Instagram is seducing designers and brands alike. Find out why this ultra-wide format is transforming Reels and capturing attention. The 5120×1080 format on Instagram has everyone intrigued For a few weeks now, the 5120×1080...
Influencer regulation: How will Influencer Marketing change in Europe by 2025?
Regulatory changes concerning content creators are reshaping the rules of the game for influencer marketing in Europe. Between European harmonization under the Digital Services Act (DSA), strengthened national laws and self-regulation initiatives, brands,...
Micro-influencers vs. macro-influencers: advantages and disadvantages
Discover the differences, advantages and disadvantages between micro-influencers and macro-influencers to boost your marketing strategy. In a nutshell Micro-influencers: strong relationships, high engagement, effective for niche conversions. Macro-influencers...
Meta Vibes: TikTok's secret weapon for AI-generated videos
Vibes by Meta is the new feature unveiled by Meta to revolutionize content creation. This feed, integrated into the Meta AI app and available on meta.ai, aims to make the production and sharing of AI-generated videos as simple as...
Are parents unaware of these 7 hidden dangers of Instagram for their children?
A methodical overview of Instagram's hidden risks for minors: data exposure, algorithmic manipulation, sexualization, harassment and the monetization of childhood. The text offers concrete examples, practical tools and strategies...