Expert in Influence Strategies and Social Networks
After extensive studies in marketing and several experiences as a community manager, Julia V. specialized in platforms such as Instagram and TikTok. Passionate about the potential of social networks, she quickly established herself as an expert in influencer management and the creation of impactful influencer campaigns.
Julia excels in the art of selecting the right influencers for brands' objectives and managing partnerships to maximize the impact of campaigns. Thanks to her ability to create synergies between brands and creators, she designs engaging campaigns that generate concrete results. She places particular emphasis on developing authentic, captivating posts that are in tune with audience expectations.
At the same time, Julia shares her knowledge through articles on social networking news and developments, offering valuable insights for digital professionals and industry enthusiasts alike.
Discover his latest articles:
...The culinary scene is undergoing a profound transformation thanks to food creators, who blend aesthetics, entertainment and innovation to transform the art of cooking into a living, captivating spectacle. From the proliferation of shows to immersive events, discover how cooking
...Instagram publications are now open to indexing on Google: a change that promises to shake up influencer and content strategies. This unprecedented convergence between the visual social network and the world's most powerful search engine
...Discovering distant horizons is experienced differently in the digital age: Facebook, far from being a simple sharing channel, is becoming the real secret key to turning every trip into a memorable adventure. From preparation to connection
...Mastering the art of Instagram feed reorganization today offers much more than simple aesthetics: it's a strategic lever for capturing the attention and optimizing the engagement of your audience. Thanks to the new grid customization feature, every
...LinkedIn is taking a historic step by revolutionizing recruitment methods using artificial intelligence. New tools and algorithms are transforming every stage of the process, from talent sourcing to onboarding, including the automation of repetitive tasks. This
...Instagram is breaking new ground by enabling Spotify to be integrated into your Instagram stories, meeting the expectations of millions of users and influencers. This article explores the benefits of this innovation, its impact on music promotion, the heightened competition with TikTok, and
...AI-generated ASMR on TikTok is revolutionizing the TikTok landscape: hypnotic videos of food in glass, fabricated soundscapes and massive Internet user infatuation are redefining the sensory experience. This trend combines technological prowess, virality and the emergence of new formats, questioning
...WhatsApp is shaking up its historical model by integrating advertising formats into its Statuses and Channels for the first time. This evolution, carefully thought out to preserve the confidentiality of private exchanges, raises questions and opportunities for users and businesses alike.
...The live shopping revolution on TikTok is reaching a spectacular milestone, with purchases expected to increase by 120 % by 2025. Behind this dazzling growth lies the emergence of a new ecosystem where designers, brands and consumers are reinventing live sales. Discover
...Instagram strikes back with new personalization options for its Notes: colorful backgrounds and emojis make their appearance. This evolution, specifically designed to boost engagement among younger users, transforms interactions in the messaging service and redefines
Instagram and TikTok are breaking new ground by inviting themselves onto TV screens, radically transforming the social video experience in the home. This incursion promises to shake up the entertainment landscape in the living room, expand audiences...
Chat GPT VS Google Discover how these two technology giants are revolutionizing the way we interrogate the Web. Faced with the meteoric rise of conversational artificial intelligence, the place of the traditional search engine is being called into question.
The duel ...
...On Instagram, capturing attention is a constant challenge. From the very first second, each video competes with thousands of other pieces of content to avoid being forgotten. Discover how to create Instagram videos that stop the scrolling process in their tracks by
A true link between generations, music has never ceased to work its magic over time. From ancestral rhythms to today's digital trends, it irrigates our daily lives with a variety of influences, nourishing individual creativity as much as...
Facebook is switching to a single model: from now on, all videos will be Reels. Meta's signature move radically transforms the way video is created, shared and consumed on the platform. A strategic choice reflecting an era in which engagement...
YouTube is leading the revolution in tools for creators in 2025: simplified promotional campaigns, unprecedented customization of thumbnails according to language, and greater integration of publications in the Shorts feed. These strategic evolutions...
According to a report by the Reuters Institute, a profound upheaval is underway: social networks are supplanting traditional information channels, making influencers central figures in shaping public opinion. This...
Mastering the art of republishing an Instagram story without spending hours on it has become a must, for influencers and engaged users alike. Between technical constraints and ethical issues, optimizing the visibility of inspirational content or...
With its dazzling growth and an audience of over 20 million monthly active users in France alone, TikTok has established itself as a key player in the monetization of digital content. Professional influencers are no longer content to...
Discover how TikTok is revolutionizing digital advertising with innovations focused on artificial intelligence and the evolution of buying behavior. This article explores the new features unveiled at TikTok World 2025, offering brands...
...Boost engagement in your WhatsApp groups with five innovative survey formats. At a time when responsiveness and spontaneity have become strategic levers, each format can be adapted to your objectives.
...With video content booming on LinkedIn, ignoring this format would be missing out on a major opportunity to boost your visibility and professional influence. In a digital environment where competition for attention is fierce, video
...Meta's AR glasses promise to transform everyday reality by 2027 with groundbreaking technological innovations. Lightweight, elegant and endowed with advanced artificial intelligence, they aim to revolutionize digital usage, anticipate new marketing uses, and establish
...Which sports brands will fascinate influencers in France in 2025? Their fame is no accident, but the result of a combination of innovation, compelling storytelling and an unrivalled digital presence. This article reveals the
...The sports and sportswear market is exploding on Instagram in France, propelled by must-have brands that no longer hesitate to combine innovation and digital influence. Between hashtag strategies, collaborations with ambassadors and immersive devices, the top 10
...Discover TikTok's exclusive ranking of the top ten Italian luxury brands. With their overflowing creativity, digital innovations and sharpened influence strategies, these prestigious houses are redefining the presence of luxury on social networks, captivating
...The world of luxury ready-to-wear is evolving at the frenetic pace of social networking. The new codes of influence are propelling certain brands to the forefront of the digital scene, thanks to sharpened strategies and the unprecedented commitment of content creators. Discover
...The world of lingerie is undergoing a revolution on TikTok: new silhouettes, increased diversity, innovative digital strategies and affirmed values. European brands are redefining their relationship with the body and sexiness, appealing to all generations and combining inclusivity and
...LinkedIn revolutionizes video advertising formats for professionals, with two key innovations: First Impression Ads and Reserved Ads. At a time when decision-makers' attention is fragmented, every second counts. This article explains the mechanics, advantages
...At the dawn of 2025, the Influencers Act is poised to redefine the marketing ecosystem. influencer marketing in Europe and France. The massive professionalization of the sector, the new risks for consumers and the need for transparency are pushing authorities, platforms and creators to