Practical guide to mastering front-page stories on Instagram in 2025: concrete methods, content ideas and best practices for turning visitors into customers with optimized permanent stories. This pragmatic guide deciphers how to use...
Instagram and your likes: what your followers really learn from your likes
How "likes" on Instagram trace a public profile and influence reach: decoding what your followers learn through your likes, the implications for brand trust, and concrete courses of action for leveraging these signals in...
Meta reinvents Facebook's famous 'poke' to appeal once again to Generation Z
Meta reintroduces the Facebook poke by transforming it into a playful, trackable tool in an attempt to win back Generation Z. Between nostalgia, gamification and moderation issues, this strategy illustrates the platform's desire to revive engagement by...
Instagram explodes in Europe: find out how it's growing ten times faster than Facebook!
Detailed analysis of Instagram's growth in Europe, its main drivers and the concrete strategies that brands can deploy to take advantage of an expansion that is up to ten times faster than Facebook. Provides key figures, case studies and practical tips for...
TikTok Paid Subscriptions – Why Influencers and Their Fans Are Furious
Analysis of the new subscription options on TikTok, the reasons for the anger of communities and creators, and operational strategies for limiting risk while monetizing a loyal audience. TikTok's paid subscription feature...
How to Win Big Money: Strategies, Tips & Best Games
The dream of winning big money at the casino has captivated players for centuries. From the luxurious floors of Las Vegas to the fast-growing digital platforms available worldwide, millions of gamblers seek that life-changing jackpot or a consistent profit stream. But...
TikTok expands its messaging service with the addition of two highly anticipated new features
TikTok enriches its private messages with two major additions: 60-second voice notes and the ability to share photos and videos with up to nine users at a time. These new features bring the application closer to traditional messaging, while also integrating...
Meta launches AI chatbots inspired by celebrities like Taylor Swift, sparking a storm of interactions without prior agreement
Meta deployed AI chatbots taking on the personalities and appearances of celebrities without prior consent, generating tens of millions of interactions and raising heavy legal, ethical and commercial questions for platforms, stars and...
Family influencers: discover their secrets for a perfect life on Instagram
Dive into the world of family influencers: winning formats, effective collaborations and best practices for brands seeking authenticity and engagement. This article explores the secrets of creators who transform their daily lives into content...
Instagram's Friends Map Explained: What No One Ever Told You!
Instagram's friend map sheds light on how private connections influence public reach. This article explores the invisible signals, common misinterpretations and tactics for regaining control of visibility, with examples...
Reinventing art presentation - a new approach to exhibitions
Contemporary art galleries and exhibition spaces are no longer just places for contemplation. Today, they are dynamic environments, designed to capture attention, convey a curatorial narrative and - often - promote brands,...
Connected glasses: Apple or Meta, which will win the innovation war?
Structured, forward-looking analysis of connected glasses: comparison of Apple and Meta strategies, deciphering expected functionalities, impact on usage and opportunities for brands and influencers. A clear, factual overview of the race for...
Back to school" series: The secrets of their dazzling success on the Internet
Methodical analysis of the mechanisms that propel "back-to-school" series on social platforms: formats, narratives, ecosystems of influence and marketing levers that transform school fictions into viral phenomena. These series focus on the...
Optimizing rewards in online games
Collaborations with influencers in the online gaming sector are booming. These partnerships offer online casinos the opportunity to offer unique benefits to their users. By exploring these strategies, you can expand your online gaming...
Can we really regulate the power of influencers?
Precise analysis of the legal, technical and operational levers for reducing the risks associated with the power of influencers. This article examines the legal definition, the limits of application of the rules and practical solutions for protecting...
Meta and Oakley unveil groundbreaking connected sports eyewear
Meta and Oakley combine sporty design and on-board intelligence to offer connected eyewear for active sports enthusiasts, with 3K camera, Meta AI and optimized battery life - an offering designed for the field and for instant sharing on networks....
Intelligent algorithms and online casinos: when data reshuffles the deck
Technological advances in intelligent algorithms are redefining the online casino gaming experience. These sophisticated systems optimize interactions between users and platforms, increasing satisfaction and...
Discover museums on TikTok: why everyone is talking about it right now
A methodical analysis of why museums are investing in TikTok today: appeal to younger audiences, creative formats, internal organization, legal issues and opportunities for brands and influencers. This article explores why museums...
Booking hotels directly on tiktok: the trend that's shaking up tourism
Methodical analysis of the rise of TikTok as a booking channel: technical mechanisms, consumer behavior and consequences for tourism players. This article examines integrations (Booking.com, TikTok Go), usage figures...
Instagram and tiktok: trendy restaurants' recipe for success on social networks
Practical, creative strategies for restaurants to become must-reads with Instagram and TikTok: content tips, publishing timelines, real-world examples and tools to convert engagement into in-room visits. This guide focuses on...
Mental health and TikTok: why do we all get hooked?
Objective analysis of the psychological and algorithmic mechanisms that make TikTok so attractive, review of recent scientific data on addiction and presentation of concrete practices to protect the mental health of young people, families and players...
Neon coat revolutionizes the world of influencers with exclusive free experiences
Neon Coat offers influencers and creators privileged access to free experiences, meals and services in exchange for authentic social content. This article looks at how the platform works, its implications for transparency and good practices...
Discover why e-commerce and webmarketing will explode in 2025
E-commerce and webmarketing explode in 2025: discover the trends, strategies and tools that are transforming online business today. E-commerce and webmarketing have never experienced such growth as in 2025. Brands large and small...
Discover the ideal frequency of weekly posts according to a study to propel your Instagram account
A recent study delivers clear recommendations on the ideal frequency of weekly posts to boost visibility and engagement on Instagram. This methodical guide explains how to adapt this data to different account types, measure the...
Massive removal of alcoholic content on instagram and facebook: what the courts have just ordered
French courts have ordered the removal of 26 publications promoting alcohol on Instagram and Facebook, forcing Meta to act and reopening the debate on the application of the Evin law to social networks. This article explains the legal background,...
How important are casino reviews?
No reader or digital player can escape it... Present in the four corners of the web and mentioned in many ways by Internet users passionate about new forms of entertainment, online casinos are marking the current era in a rather remarkable way. ...
BookTok: discover how TikTok boosts book sales in the blink of an eye
BookTok turns forgotten novels into commercial phenomena in a matter of days, thanks to authentic recommendations, short formats and an engaged community. This article analyzes virality mechanisms, key creators and strategies...
Meta revolutionizes Facebook and Instagram with artificial intelligence voice dubbing
Meta inaugurates an artificial intelligence voice dubbing system on Facebook and Instagram to help creators break the language barrier, combining machine translation, preservation of the original timbre and lip sync. This...
meta connected glasses: what the latest innovations have in store for you
Analysis of the latest developments in Meta connected glasses: monocular screen, "Ceres" gesture wristband, improved camera and price positioning. This dossier explores practical uses for content creators, privacy issues and the...
LinkedIn: Three key algorithm developments to know about
LinkedIn's algorithm is undergoing a profound transformation, redefining the rules of visibility for all profiles: creators, experts, companies and influencers. Authenticity of content, originality of publication, mastery of hashtags... Three evolutions...
Local Influencers: Learn How to Boost Your Restaurant Traffic
Boost your establishment's visibility through the power of local influencers. Learn how to leverage targeted collaborations with engaged content creators to attract local customers and generate digital word-of-mouth...
Cross-posting: the benefits of collaborative posts on Instagram
Collaborative posts and cross-posting on Instagram are transforming the way creators, brands and influencers share content, driving visibility, engagement and efficiency. By understanding the subtleties of these features and adapting...
Discover the real estate influencers you absolutely must follow in 2025
Who will be the real opinion-formers in the French real estate landscape in 2025? Gone are the days of traditional storefronts and staid communication: today's real estate influencers are shaping the future of the sector, far beyond traditional advertising. Their...
Discover the 20 influencers to follow on LinkedIn to optimize your visibility
LinkedIn continues to establish itself as the essential platform for developing your professional network in 2025. Following the right influencers is becoming an essential strategy for optimizing your visibility, capturing emerging trends and drawing inspiration from the best...
10 Best Influencer Marketing Platforms in France in 2025
In 2025, the competition for visibility and credibility on the French market has never been so intense, thanks to influencer marketing. New specialized platforms are vying with one another to innovate and effectively connect brands and creators,...
Top YouTube Agency: How to Choose the Best for 2025
Choosing a youtuber agency can transform a creative's career in 2025. Tailor-made strategy, campaign management, contract negotiation: discover all the levers you need to select the best support agency, with a focus on...
How to launch a nano-influencer campaign and boost your brand
Nano-influence is emerging as the lever of the decade for brands seeking authenticity and real ROI. Forget massive, impersonal strategies: working with nano-influencers enables you to reach an audience...
Why Your Personal Brand Needs More Than Social Media to Grow
Social media is a powerful tool for building visibility. You can share your ideas instantly, reach thousands of people, and create a loyal following without spending a cent on ads. But here's the problem: you don't actually own your social media audience. If the...
What time to post on TikTok in 2025? The secrets revealed!
Discover how to maximize your visibility on TikTok in 2025: data, trends and algorithmic secrets for choosing the ideal time to publish. Put all the chances on your side to turn your videos into viral phenomena, with tips...
What price should influencers really pay for a successful partnership?
Negotiating the right price with an influencer has become a real strategic issue for brands on social networks. Between budget inflation, soaring audiences and the multiplication of platforms, knowing how much to pay a creator conditions the...
Lives on Instagram: 5 essential tips to shine in 2025
Mastering lives on Instagram means dominating the art of real-time interaction and ensuring maximum visibility in 2025. Faced with ever more demanding audiences and evolving algorithms, it's crucial to adopt innovative methods to capture...
Top Literary Influencers: Discover the Ones Transforming Your Reading in 2025
Literary influencers are no longer content with recommending books: they are now shaping trends, shaking up the codes of literary criticism and leading thousands of readers to new cultural discoveries. On TikTok,...
Top Mental Health Content Creators Transforming Lives in 2025
Content creators specializing in mental health are shaking up social networks in 2025. Beyond raising awareness, they are creating authentic spaces for dialogue, equipping their communities to deal with anxiety or burnout, and inspiring brands to...
Top Art Influencers: These Artists Who Are Shaking Up the World of Aesthetics
The art world is bubbling with a new effervescence, driven by influencers capable of reshaping our perception of aesthetics. From TikTok to Instagram, a handful of artists and content creators are today succeeding in arousing the infatuation of...
The role of nano and micro-influencers in entertainment
How are nano and micro-influencers revolutionizing the promotion of online entertainment platforms and creating an authentic connection with gamers? The role of nano- and micro-influencers in promoting digital entertainment platforms...
Top 10 Wellness Influencers Who Are Transforming Your Daily Life
With the meteoric rise of social networking, wellness has taken center stage in contemporary aspirations. Every day, influencers specializing in this field guide millions of people towards a healthier, more fulfilling life, by disseminating...
Top 10 Must-Have Beauty Influencers of 2025
Discover the ten beauty influencers who are redefining trends and inspiring the industry in 2025. Portraits, strategies and secrets of influence from these essential digital stars, who combine creativity, impact and authenticity to shape the future of beauty...
Top 10 Female Running Content Creators in 2025
True ambassadors of modern running, women content creators specialized in running are establishing themselves in 2025 as essential pillars of digital influence. Through authenticity, creativity and storytelling, they decipher trends,...
Top 10 TikTok Agencies in 2025
With the rise of TikTok as a vector of engagement and digital transformation, the role of specialized agencies has never been more decisive. This 2025 ranking highlights the ten most influential TikTok agencies in France, offering advertisers...
Top 10 Social Media Agencies to Work With in 2025
A brand's success in 2025 depends more than ever on its ability to harness the power of social networks. Social media agencies play a central role in this challenge, with innovative strategies, complete mastery of platforms and support...
Top 10 TikTok Shop Agencies
In an increasingly competitive market, choosing the right TikTok Shop agency means the difference between an invisible brand and viral success. Discover the 10 most effective agencies in 2025, capable of transforming every TikTok campaign into a lever of...
Instagram is exploring a new feature to display likes on every image in a carousel
Instagram is currently testing a revolutionary feature: the display of likes on each image of a carousel. This new feature promises to transform the way creators and brands analyze engagement, while disrupting usage on the...
Top 5 Best UGC Platforms
Mastering the art of user-generated content has become essential to boost visibility, win the trust of the new generation and accelerate brand growth in 2025. UGC platforms are veritable catalysts for engagement and...
Top 10 Photographer Content Creators to Follow in 2025
By 2025, social photography will be one of the major levers of digital influence. Mastering photographic trends and spotting emerging talent is becoming crucial to renewing your content strategy. From immersive experiences to...
Top 20 humor influencers not to be missed in 2025
The humor influence landscape is exploding on French and international social networks in 2025. Thanks to singular creators, digital humor is establishing itself as an essential engagement channel, overturning traditional comedy codes while...
Top French podcasts: discover the influencers who will change 2025
The French podcast world is constantly reinventing itself, driven by new voices and influencers who are already shaping tomorrow's trends. In a world where audio is making its mark thanks to the richness of its themes, the year 2025 marks the emergence of new talents...
Top 10 Garden Influencers to Follow in 2025 for Expert Advice
Want to cultivate an outdoor or indoor space worthy of the finest magazines? Garden influencers have become real references, making gardening accessible, innovative and inspiring for everyone. From permaculture techniques to plant decoration...
Adolescent mental health in the face of influencers: between risks and opportunities
In an era where social media is permeating every aspect of teenagers' daily lives, the influencer phenomenon is profoundly reshaping the construction of identity and perceptions of emotional well-being from a very young age. Faced with...
How to Triple Your Influencer Income in 2025: A Practical Guide
In a constantly evolving digital world, influencers must revisit their strategies to optimize their impact. income on Instagram and others social networks in 2025. The era of the occasional publication is over: to take advantage of the many ...
Facebook and Instagram rely on community notes: a new anti-disinformation weapon?
For several years now, Meta, the parent company of Facebook and Instagram, has been seeking to perfect its tools to counteract the disinformation on its platforms. In the face of growing criticism of the efficiency and neutrality of the fact-checkersthe company has ...