Audience size: why brands are changing their mindset

Audience size: why brands are changing their mindset

Audience size is no longer a reliable criterion for choosing an influencer. In 2026, high-performing brands first look at audience alignment, the creator’s reputation, the quality of interactions, and the ability to produce reusable content. A...

Brand ambassador: the formats that really create impact

Brand ambassador: the formats that really create impact

An ambassador creates impact when they are activated over time, with a clear role: social proof, UGC content, affiliate sales, events, paid media, or community. One-off campaigns remain useful for testing, but 2025 data show that repetition matters...

Creator Marketplace LinkedIn: The B2B bet that changes the game

Creator Marketplace LinkedIn: The B2B bet that changes the game

LinkedIn launches Creator Marketplace in the United States and Canada to enable B2B brands to find, assess, and contact creators directly from Campaign Manager. The short answer: it's a strong signal. LinkedIn is no longer selling just reach...

LinkedIn collaborative posts: the format that can change B2B

LinkedIn collaborative posts: the format that can change B2B

Collaborative posts are coming to LinkedIn: a post can be shared by multiple members and Pages, with collaborators displayed at the top of the post. Announced on June 23, 2026, the feature is first being tested with a few creators and brands at...

Instagram feed: the algorithm gives you less to put up with

Instagram feed: the algorithm lets you suffer less

Instagram is expanding its algorithm controls in the feed: you can now influence the topics recommended, not just accept the posts suggested. For creators and brands, the issue is clear: content must send signals...

TikTok and Money: Understanding Creator Compensation in 2026

TikTok and Money: Understanding Creator Compensation in 2026

TikTok and money: salaries, Creator Rewards, TikTok Shop, and partnerships to understand how much creators earn and how to report your income. TikTok and money: understanding creator compensation in 2026 requires separating three realities that are often confused:...

Global stock shortage: the real power of a TikTok video

Global stock outage: the real power of a TikTok video

A TikTok video can trigger a global stockout, but verified cases remain rare: the most common scenario is a national, regional, or limited-edition sellout. The real issue isn’t the viral miracle. It’s the combination of...

Instagram Edits on computer: the AI that can change your Reels

Instagram Edits on computer: the AI that can change your Reels

Instagram Edits is preparing a desktop version with an AI assistant, according to TechCrunch in June 2026. For creators and brands, the appeal is clear: edit more precisely on a larger screen, sync mobile and desktop workflows, and use Instagram data,...

Discover the Instagram teleprompter tool: how it works and tips

Discover Instagram Teleprompter: How to Use It and Tips

Instagram teleprompter tool: a clear how-to guide, Reels tips, and advice for filming more smoothly without multiplying takes. Discovering the Instagram teleprompter tool: how to use it and tips meets a very concrete need: speaking on camera without losing the...

Strava teams up with TikTok: local sports becomes media

Strava teams up with TikTok: local sports becomes media

Strava is becoming TikTok's on-the-ground partner with a European Local Movement Fund of €100,000 launched on June 23, 2026. The idea is simple: fund local clubs, support 20 ambassador creators, and turn video inspiration into real-life athletic activity....

YouTube improves its AI for Ask Studio and connected TV

YouTube improves its AI for Ask Studio and connected TV

YouTube is improving its AI for Ask Studio and connected TV: new CTV features, Premium podcasts, Effects Maker, and creator impacts. YouTube is improving its AI for Ask Studio and connected TV with a clear goal: reducing friction between...

Snapchat is betting on sports to captivate enthusiasts

Snapchat is betting on sports to captivate enthusiasts

Snapchat is betting on sports: numbers, AR, and influence show how the platform attracts fans, brands, and advertisers during major games. Snapchat is betting on sports to captivate enthusiasts with a strategy that combines short-form content, augmented reality, and...

Instagram Subscription: Discover the new plan and all its features

Instagram Subscription: Discover the new plan and all its features

Instagram subscription: price, Stories features, Meta Plus, and impacts for creators. Here's what Meta's new paid plan changes on mobile. Instagram subscription is becoming a real topic with the new paid plan tested and then made official by Meta...

Own Meta AI glasses, the innovative accessory not to miss in 2026

Own Meta AI glasses, the innovative accessory not to miss in 2026

Meta AI glasses: Ray-Ban and Oakley models, pricing, creator use cases, limits, and concrete guidelines for choosing this accessory in 2026. Owning Meta AI glasses is no longer a distant prospect limited to trade show demos. With Ray-Ban Meta...

TikTok unveils its exclusive lineup for Pride Month 2026

TikTok unveils its exclusive lineup for Pride Month 2026

TikTok unveils its exclusive lineup for Pride Month 2026 with a dedicated hub, LGBTQIA+ creators, and purpose-driven formats. TikTok unveils its exclusive lineup for Pride Month 2026 with a highly structured approach: a dedicated space in...

SpaceX IPO: Discover Elon Musk's bold strategy for X

SpaceX IPO: Discover Elon Musk’s bold strategy for X

SpaceX IPO: S-1 figures, Elon Musk's strategy for X, Grok, AI advertising, and the bet on orbital data centers. The SpaceX IPO is attracting the attention of investors, as well as advertisers, creators, and experts in...

Instagram introduces a button to help you master your algorithm

Instagram introduces a button to help you master your algorithm

Instagram algorithm: the new Your Algorithm button helps you control Reels, understand recommendations, and systematically adjust your content. Instagram is introducing a button to help you master your algorithm, with an option called “Your...

Micro-cultures: the must-have social media trend in 2026

Micro-cultures: the must-follow social media trend in 2026

Micro-cultures: understanding the social media trend that is transforming influence, communities, and brand performance. Micro-cultures are changing the way brands, creators, and audiences connect on social media. The...

FIFA 2026: Discover the official TikTok creators of the World Cup

FIFA 2026: Discover the official TikTok creators of the World Cup

FIFA 2026: Discover the official TikTok creators for the World Cup, their behind-the-scenes access, and the impact for fans and brands. FIFA 2026: Discover the official TikTok creators for the World Cup marks a clear turning point in the way a major...

Banijay acquires Squeezie's innovative concept "Stop the Train"

Banijay acquires Squeezie's innovative concept "Stop the Train"

Banijay acquires Squeezie’s innovative concept “Stop the Train”: the YouTube format is targeting TV, streaming platforms, and international markets with global ambition. Banijay acquires Squeezie’s innovative concept “Stop the Train,” and this move says a lot about...

The content creator's guide to follow when traveling.

The content creator's guide to follow when traveling.

Content creators to follow for travel: profiles, formats, and criteria for choosing accounts that inspire better-prepared trips. The guide to content creators to follow for travel answers a simple need: finding reliable, inspiring profiles...

Discover Ciao Kombucha, Squeezie's drink that dethrones sodas

Discover Ciao Kombucha, Squeezie's drink that dethrones sodas

Squeezie's drink is the talk of every aisle. Called Ciao Kombucha, this sparkling fermented beverage is establishing itself as the healthy alternative to sodas. Here's everything you need to know about this booming phenomenon. Squeezie's drink that...

ZEvent 2026: the tenth and final edition of a legendary charity event!

ZEvent 2026: the tenth and final edition of a legendary charity event!

ZEvent 2026 announces its final edition: dates, concert, charities, Twitch impact, and the legacy of the French charity marathon. ZEvent 2026 marks a rare turning point in the history of French-language streaming. Announced by ZeratoR, this tenth edition will also be the...

Mode & UGC : Turning Customers into Influential Brand Ambassadors

Mode & UGC : Turning Customers into Influential Brand Advocates

Fashion & UGC: turn customers into ambassadors with authentic content, reviews, looks, and videos that build trust and lasting sales. Fashion & UGC: Turning customers into influential ambassadors responds to a clear shift in the industry...

How the TikTok Algorithm Works in 2026: The Complete Guide

How the TikTok algorithm works in 2026: the complete guide

The TikTok algorithm is the invisible engine that decides which videos appear on your “For You” feed. Understanding how the TikTok algorithm works in 2026 has become essential for any creator or brand that wants to gain visibility. Here …

Top 10 Influencers in Lyon in 2026: The Ranking to Follow

Top 10 Influencers in Lyon in 2026: The Ranking to Follow

The influencer Lyon has become an essential lever for brands that want to shine in the metropolitan area and beyond. Fashion, food, sports, high-tech, or lifestyle: the capital of the Gauls is home to a pool of creators with impressive audiences. Here is our …

Follow the 2026 FIFA World Cup live and exclusively on TikTok

Follow the 2026 FIFA World Cup live and exclusively on TikTok

Follow the 2026 FIFA World Cup live and exclusively on TikTok with live clips, behind-the-scenes content, creators, and official broadcasters. Follow the 2026 FIFA World Cup live and exclusively on TikTok does not mean watching every...

Best influencer platforms: ValueYourNetwork tops the ranking

Best influencer platforms: ValueYourNetwork tops the ranking

Choose a reliable influencer marketing platform has become a strategic challenge for brands that want to gain visibility, strengthen their credibility, and accurately measure their performance. In 2026, competition is intensifying among technology solutions, influencer marketplaces, and

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Top Dubai influencers to follow in 2026

Top Dubai influencers to follow in 2026

Top Dubai influencers you absolutely need to follow: an overview of the creators shaping influence in Dubai in 2026, with their audiences, engagement rates, and rates for impactful collaborations.

Dubai has established itself as a hub of influence …

What is Instagram Stories navigation?

What is Instagram Stories navigation?

Navigating Instagram Stories is much more than a simple swipe gesture. It includes a specific set of statistics that help understand how users interact with each story: going back, moving to the next slide

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Top 10 Influencers in Lille in 2026: Accounts to Follow.

Top 10 Influencers in Lille in 2026: Accounts to Follow.

Influencers in Lille are now establishing themselves as major players in digital influence in France. Behind the inspiring posts and captivating stories of influencers in Lille, a new generation of creators is shaping regional trends while competing with

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Instagram innovates: discover the 3 new editing features

Instagram innovates: discover the 3 new editing features

Instagram innovates with Edits: adjustable transitions, text opacity, iOS Live Photos, and new sounds to refine your Reels. Instagram is innovating again in video editing with a targeted update to its Edits app. Meta is adding more precise controls...