L’IA s’est invitée au cœur des campagnes d’influence : elle accélère la production, affine le ciblage et renforce le pilotage. Reste un enjeu central : préserver la créativité des créateurs et la confiance des audiences. De la génération d’idées à l’analyse de...
En B2B, l’influence n’est plus un “bonus” de notoriété : c’est un relais de confiance pour émerger, accélérer la considération et transformer des audiences expertes en opportunités commerciales. Les directions marketing B2B font face à un paradoxe : plus les outils de...
Instagram retente l’expérience “grand écran” avec Instagram for TV, une application pensée pour le salon et centrée sur les Reels. Profils personnalisés, recherche simplifiée et programmes thématiques : musique, sport, voyage, tendances… la plateforme vise un nouveau...
Créer des posts de Noël sur Instagram qui émergent vraiment demande une méthode claire : un angle éditorial solide, des formats pensés pour l’algorithme, des Stories travaillées et une preuve sociale crédible. Voici 5 astuces actionnables pour transformer l’esprit des...
Why do dumps on Instagram appeal so much? Between the aesthetics of the "real", algorithmic mechanics and the fatigue of perfect narratives, this carousel format is establishing itself as the new social language to decode. On Instagram, dumps have taken the place left...
Immersive video, AI, social commerce, communities and data: in 2026, social networks are becoming performance ecosystems where every choice of format and platform can accelerate... or hold back a brand. As we approach 2026, visibility is no longer earned by...
What are TikTok's must-have songs of 2025, and why do these sounds go viral in a matter of hours? We take a methodical look at some of the classic revivals, overblown Latin hits and calibrated choruses, and...
Instagram has become a proving ground for sports brands, shaped by the ripple effects of recent Olympic influencer campaigns. These marketing efforts no longer lean on glossy, one-size-fits-all branding. Instead, athlete-driven stories and flashes of real-life moments...
Mariah Carey kicks off the festive season with an exclusive concert designed as a total event: vocal performance, "Merry Christmas" staging, and meticulous digital activation. With record-breaking streaming, targeted merchandising and premium partnerships, here's...
Between the promise of multiplied creativity and the risk of silent manipulation, influence boosted by artificial intelligence is changing the rules of the game. Behind the "spontaneous" posts lie predictive models, audience scores and...
The growing use of short videos has caused a major shift in the way people watch media. These quickly usable native mobile formats, such as those made famous by TikTok, Instagram Reels and YouTube Shorts, have changed the...
Online casinos in South Africa have this brilliant thing going where you can actually start playing without spending anything. The free bonus on registration no deposit South Africa deals mean you get to try real games right away. Slots, blackjack, roulette, live...
From February 2026, Esta's application could switch to a much more intrusive digital control: five years of activity on social networks and phones, ten years of e-mails, and more detailed family elements. For travelers on the 42...
Less assiduous than in Italy or the UK, a more discreet expression of opinion than in the U.S., but remarkably consistent: in France, Facebook remains a reflex. The latest CNC report highlights more "spectator" uses, centered on the...
Between the protection of minors, the effectiveness of age controls and the risks to privacy, France wants to review access to social networks before the age of 15. The debate is also taking place at European level, where technical tools are being developed to make it possible to...
Social networks now serve as a compass for the vast majority of French people, helping them to find their way in the world of employment, help and retraining. However, the transformation of this information into concrete opportunities remains a minority, revealing a clear gap between...
Google's announced return to the field of connected eyewear reshuffles the deck against the Meta-EssilorLuxottica duo. In 2025, the stakes go beyond the product: they involve the ecosystem, social influence, optical distribution and the battle for embedded AI. The...
Google is preparing three families of connected glasses for 2026 and beyond, with Android XR and Gemini at the heart of the experience. The aim is to regain the initiative from the already popular Ray-Ban Meta, by leveraging the Android ecosystem, augmented reality and a...
TikTok rolls out Share Feed and sharing tools designed for private conversations: a common video feed, collaborative collections and festive cards. The aim is to make discovery more social, more relevant and easier to activate at the...
Meta modernizes Facebook with a less cluttered interface, a more immersive feed, refocused navigation and easier-to-read comments, while strengthening user control over recommendations. Long considered too busy,...
Discover how to identify the top Facebook influencers to follow in 2025, and understand their codes, formats and strategies to turn them into a real visibility lever. Between viral local marketing, international luxury, engaging humor and technology...
When algorithms become less efficient, an unexpected phenomenon occurs: the true power of communities is revealed. This article explores how the declining efficiency of recommendation systems rehabilitates human creativity, strengthens links between...
Find out how to choose a top brand content agency capable of transforming your brand image, orchestrating your content across all channels and boosting your marketing performance with a coherent, creative and business-oriented editorial strategy. Between...
Mastering how to read and interpret KPIs on social networks can transform a simple online presence into a real growth lever. By understanding how to read reach, engagement, conversions and advertising costs, a brand...
Responding to comments on social networks isn't just a polite gesture: it's a real performance driver. Brands and designers who structure the way they respond see their organic reach, reputation and sales...
Learn why proactive IT support is essential for Boston businesses looking to reduce downtime, strengthen security, and improve operational efficiency. Boston has long been known as a city of innovation-a place where major industries like biotech, finance, healthcare,...
TikTok Bulletin Boards redesign the relationship between creators, brands and communities, offering direct broadcast channels inspired by messaging and Instagram channels. This new space, designed as an ultra-targeted "bulletin board", opens up new...
On Instagram, not all content is created equal. Reels, carousels, stories, static posts: some formats trigger waves of engagement, others simply fill up the feed. Understanding which types of content really captivate your followers makes it possible...
Pinterest is transforming the experience of its boards, turning them from simple collections of images into genuine action spaces, personalized and boosted by artificial intelligence. Between product recommendations, immersive experiences and new...
LinkedIn is stepping up its measures to combat automation and false engagement, particularly via pods and mass bots. This tougher stance is transforming the way creators, brands and marketing teams need to think about their presence on...
Discover how 5 must-have tools can transform a community manager's day-to-day work, from the creation of powerful visuals to fine-tuned performance analysis, planning, collaboration and strategic organization. A selection of...
Discover how essential brand content formats can transform a simple digital presence into a veritable brand territory. From video to podcasts and editorial platforms, this guide highlights the content that's essential for...
The creator economy is currently experiencing an unprecedented boom, and nowhere is this explosive growth more evident than within the sphere of sports analytics and wagering insights. Modern audiences are consistently bypassing legacy media outlets, instead choosing...
The must-have platforms that will dominate the digital landscape in 2026 will redefine content creation, e-commerce and influencer marketing. With ultra-personalized videos, artificial intelligence integrated into every stage of the customer journey and networks...
Discover how influencer marketing with celebrities can transform a company's image, accelerate brand awareness and generate measurable sales. From the influence pyramid to iconic collaborations such as George Clooney & Nespresso or...
Discover the top reality TV influencers who will dominate Instagram in 2025, how they transform their fame into engaged communities and powerful collaborations with brands. Between ultra-personal storytelling, meticulous product placement and...
Discover the top Quebec influencers to follow in 2025: award-winning designers at the InfluenceCréation Gala, coveted lifestyle profiles on Instagram and a new generation of niche influencers. A complete panorama to spot...
Choosing a helmet for the field is no longer just a matter of picking up "a good old kevlar pot". Today, we're talking about complete systems, ballistic helmet kits designed to protect, communicate and stay comfortable for hours on end. That's where the kits...
Discover the top 10 must-have AI influencers of 2025, the virtual avatars who are shaking up influencer marketing on Instagram, TikTok and beyond. Between futuristic storytelling, collaborations with the biggest brands and new expectations from Gen...
Discover the top 10 decorating influencers in France who will transform your interior, shake up your habits and help you build a world that's truly yours. From complete renovations to simple living-room makeovers, these content creators...
Discovering the creative Instagram account means accessing tools designed for influencers, artists, coaches, freelancers or content creators who want to professionalize their presence without losing their personality. This guide details the essential settings,...
Navigating Instagram stories is much more than a simple swipe gesture. It brings together a precise set of statistics that enable us to understand how users interact with each story: going back, moving on to the next,...
Influencer marketing has become a decisive lever for small and medium-sized businesses looking to boost their visibility, credibility and sales without blowing their budgets. By relying on nano and micro-influencers, these local or sector-specific companies are able to...
Imagine for a moment: you put on your VR headset, and instead of walking along the Las Vegas Strip, you stroll through a digital corridor where signs flash in golden pixels. Croupiers don't breathe, but blink all the same. And every chip...
Discover the 10 best influencer marketing agencies, their respective strengths and concrete criteria for choosing the right partner. Focus on ValueYourNetwork, a pioneer in influencer marketing, but also on agencies capable of combining data,...
Discover why using an influencer agency is becoming a decisive issue for brands seeking visibility, credibility and growth. At a time when content creators are shaping trends and conversations, a specialized structure...
Developing an effective influencer strategy requires a complex alchemy of clear objectives, careful selection of creators and rigorous performance management. Between highly committed micro-influencers, content co-creation and new demands...
Which formats will really perform on Instagram in 2025? From short videos to carousels, discover the content that's a hit, performance benchmarks and concrete methods for capturing attention, prolonging retention and converting. The...
Instagram makes available five action-oriented new features: drawing in DMs, customizable teen icons, Reel viewing history, Restyle AI for stories transformed in a click, and an Add Yours sticker in partnership with Taylor Swift to boost...
Snapchat unveils its next-generation Augmented Reality Spectacles, powered by a new Snap OS system, hand/voice interaction and advanced spatial tracking. Between developer access at 99 $/month, use cases for brands and a strategic duel with Meta...
Generation Z is choosing TikTok, while Netflix is slipping back into the mainstream of young people's daily habits: a shift accelerated by algorithms, short formats and social commerce, which is reshaping attention, information-seeking and the act of buying. Time is...
The world of online influence has never been so vast - or so risky. Between sponsored partnerships, product placements and the rise of streaming platforms, content creators today are navigating an ever-widening line...
Meta is overhauling the Reels algorithm on Facebook to prioritize stronger engagement signals, accelerate preference learning and inject more fresh content. Expected results: more relevant recommendations, increased visibility for...
When it comes to influencer marketing, many brands tend to think of working with celebrities as a quick fix to gain exposure and increase sales. But if you ignore the basics, like SEO, the impact may not be as impressive as you'd like. Social media seems like an...
Concrete tactics, high-performance formats and precise settings to win more Instagram followers in 2025, quickly and without cheating, with methods tested on the current algorithm. The context has changed: Reels dominate, carousels are back...
Between promises of effectiveness and ethical grey areas, virtual influencers are reshaping the rules of marketing. Brands are seduced by their algorithmic precision, but their synthetic nature raises questions about trust, transparency and audience security....
Discover a methodical selection of the most effective French fitness YouTubers to boost your motivation, structure your workouts at home and progress without equipment. Bodybuilding, cardio, yoga, well-being: reliable and engaging channels,...
Discover how to create viral content on TikTok with 7 tips rarely revealed by influencers, combining algorithm, storytelling, trends and collaborations to boost your organic visibility. Success on TikTok is based on an equation...
The internet has grown into a huge marketplace of ideas and influence with over 5 billion people using social media globally. However, most people fail to realize that having followers is not the same as having a brand. Viral moments are short-lived and likes don't...
Understanding Meta Threads and exploiting them effectively can accelerate acquisition, fuel conversation and increase the impact of campaigns. This guide details the key functionalities, an operational method and the indicators to track in order to transform...