Meta is preparing a new stage of monetization: Facebook, Instagram and WhatsApp would remain accessible for free, but advanced features, less advertising and AI tools could move to subscription. For creators, brands and...
Upscrolled: Discover the social network that will revolutionize the United States in 2026
Upscrolled is establishing itself as the new social outsider capturing American attention in the wake of TikTok's toppling. Transparency, freedom of expression and user control: the promise is seductive, but the execution will have to follow. Since the change of control of...
Social media addiction: the California lawsuit that threatens Instagram and Facebook
In Los Angeles, an unprecedented trial on social network addictions pits Instagram, Facebook, YouTube and TikTok against a popular jury. Beyond the content, it's the design of the platforms - algorithms, personalization and infinite scrolling - that is...
Mastering the secrets of the algorithm to dominate TikTok and Instagram in 2026
To understand the algorithms of Instagram and TikTok in 2026 is to transform an impression of chance into a reproducible method: capture attention, trigger action, then let the recommendation do its work. Between Reels that break through without warning and...
Influencer marketing: a decade to establish itself as an essential strategy
In the space of ten years, influencer marketing has gone from an opportunistic test to a controlled, measured and supervised strategic mechanism. Massive adoption by brands, diversification of creator profiles and performance requirements have redefined this now central lever...
TikTok and its strategy for strengthening its position in the US market
TikTok is securing its future in the US by reorganizing its governance, strengthening compliance, and reassuring both brands and creators. This transition is already changing the rules of the game for brand safety, transparency, and campaign performance. [Further details omitted]
Finally, add clickable links to your Instagram posts using the Edits app.
Instagram transforms Edits into a veritable cockpit for Reels: integrated clickable links, personalized editorial suggestions and new effects to speed up creation. An update that changes the way audiences flow from one content to another,...
Influencer marketing in France: why budgets are set to explode in 2026
In France, influencer marketing is changing scale: budgets are on the rise, contracts are more focused, and platforms are imposing their codes. Behind the predicted surge in 2026, the market has matured, is better measured, and is now managed as an investment. The...
Instagram is improving the visibility of your Reels with a new selection system in 2026
In 2026, Instagram is adjusting the distribution of Reels with a selection system that prioritizes relevance, retention and satisfaction, rather than simple audience size. For creators and brands alike, visibility becomes more "earned",...
Why Embedded Software Is the Backbone of Smart Products in 2026
Why embedded software defines how smart products operate, scale, and stay reliable in 2026, from device intelligence and connectivity to long-term product resilience. That smart thermostat or industrial sensor looks like hardware. The truth is, the physical casing is...
Instagram reels: a new major source of advertising revenue
In just a few quarters, Instagram Reels has gone from being a "bonus" format to an economic engine: attention is focused on it, advertisers are flocking to it, and Meta is optimizing its revenues thanks to AI and new advertising tools. The shift is clear: the...
Best EdTech Software Development Companies for High-Performance Learning Solutions
A practical overview of EdTech software development companies known for building stable, scalable learning platforms that perform reliably as usage grows. Educational software rarely fails because of a lack of ideas. Most EdTech products struggle for much simpler...
YouTube now offers teenagers the option to disable Shorts
YouTube is strengthening its tools for families: supervised teenage accounts can now limit, or even cut off, access to Shorts. With a dedicated timer, pause reminders and "quality" principles for creators, the platform aims to reduce the number of...
Instagram is renewing its experiment by replacing followers with friends
Instagram is testing a symbolic switchover: replacing the "subscriptions/subscribers" counter with "friends", while rolling out native reposts, a location map and an interaction-centric Reels feed. Behind the labels, a strategy is taking shape:...
Meta's Threads surpasses Elon Musk's X in daily mobile users
Threads is gaining the upper hand over X on the decisive mobile terrain: the most recent estimates attribute more daily active users on iOS and Android to Meta's app, a sign of a usage shift that is reshaping the battle of...
TikTok enters into a strategic partnership with Oracle, Silver Lake and MGX for its US branch
TikTok splits off its American branch via a joint venture with Oracle, Silver Lake and MGX. Governance, data, algorithms and compliance: the lines are moving, and the influence ecosystem needs to adapt quickly, without losing performance. The...
Instagram is innovating with story reposting: what you need to know
Instagram is rolling out new repost options for Stories and related content, with simpler uses... but also stricter rules to follow. Between native reposting when a brand is mentioned, sharing Reels in Stories and putting...
Instagram in 2026: How to succeed with just a few hashtags
In 2026, performance on Instagram is no longer about the quantity of hashtags, but their precision. A few well-chosen keywords, aligned with the algorithm and search intent, are enough to trigger discovery, engagement and conversions. The logic...
5 Dubai influencers you absolutely must follow
Dubai's 5 must-follow influencers: an overview of the creators shaping Dubai's influence in 2025, their audiences, engagement rates and rates for impactful collaborations.
Dubai has established itself as a nerve center for influencer marketing, attracting ...
The 10 Brazilian influencers of 2025
...Discover Brazilian influencers. Brazil isn't just the land of carnival and samba: it's also emerging as a leader in social networking and personal branding in 2025. Whether you're in the music business,
Effective content strategies to transform your B2B marketing in 2026
In 2026, B2B content strategy is no longer just about publishing: it orchestrates formats, channels and data signals to turn attention into business opportunities, while remaining credible and accountable. Decision-makers read, watch and listen......
Top 10 influencers in Lille: the accounts you absolutely must follow
...Influencers in Lille are making their mark on the French digital influencer scene. Behind the inspiring posts and captivating stories of Lille influencers, a new generation of influencers is shaping regional trends, while competing with the biggest national accounts.
Live Shopping and Whatnot: Discover the must-have trends for 2026
In 2026, live shopping is changing scale in Europe: shorter formats, smoother transactions and more and more "sellers". Whatnot, with its auctions and niche communities, is setting a different tempo and inspiring brands to rethink their...
Why Professional Web Design Matters Today
In a digital world where first impressions are often made online, a business website plays a critical role in shaping how a brand is perceived. A clean layout, engaging visuals, and smooth navigation can immediately build trust with visitors. That is why investing in...
Threads and the innovations expected by 2026
Threads is establishing itself as a laboratory for social media uses: conversational formats, trust signals, less intrusive targeting and creator-brand integrations. Between now and 2026, these innovations will reshape influence strategy, from the creation of...
The must-follow fashion influencers of 2026: our exclusive selection
Spotting the truly essential fashion influencers of 2026 requires a method: reading social media signals, understanding emerging trends, and distinguishing lasting inspiration from mere buzz. This exclusive selection helps you follow the right...
Discover the essential social networks for 2026 to boost your online presence
A 2026 panorama of the social media that really count: accelerating platforms, winning formats, signs of running out of steam and concrete methods for turning visibility into results. Between the saturation of certain feeds, the rise of communities and the breakthrough...
Not following trends allows for more genuine exchanges.
Not following trends isn't a retreat from the world: it's often a method for rediscovering truer, less performative exchanges, better aligned with one's values on social media. In a news feed that changes by the minute, the...
Do you absolutely have to be on TikTok in 2026 to be successful? Here's what you need to know
...TikTok is no longer just about ephemeral trends: the platform captures intentions, influences decisions and can even finalize sales. But to succeed in 2026, you need to know when TikTok is indispensable... and when another platform is not.
The content creation market is exploding: find out why in 2026
In 2026, content creation is no longer a simple platform phenomenon: it's a structured market, driven by everyday uses, diversified business models and accelerated professionalization. Understanding this boom means understanding how...
Top 10 Belgian influencers to follow on instagram
...All Belgian influencers a unique asset for influencer marketing campaigns Belgium! Visit Belgian influencers can offer unique advantages for brands wishing to run effective influencer marketing campaigns.
Discover how to reset Instagram's algorithm for a customized News Feed!
...Do you find that your Instagram feed has become chaotic or out of touch with your current interests? Instagram now lets you reset your recommendations and personalize your feed in just a few clicks.
Top 10 German influencers in 2026
...Discover the top 10 German influencers in 2026 who dominate social networks and inspire millions of people around the world: Germany's must-follow web stars!
Discover the Top 15 Canadian influencers
...All canadian influencers have conquered social networks, sharing their passion, expertise and daily lives with millions of followers around the world. Discover our Top 15 Canadian influencers!
Top 10 Spanish influencers
...The world of digital influence is constantly evolving, and Spanish influencers have become key figures on the global digital landscape. Whether in fashion, beauty, sport, lifestyle or even gaming, these influencers
Top 18 French streamers on Twitch
...Discover the top 18 French streakers on Twitch in 2025. From Streamer that captivate thousands of spectators every day.
Top 10 most popular Swiss influencers
...All influencers Switzerland have a lot to offer travelers, so you should seriously consider visiting the Switzerland if you haven't already! Here are the top 10 Swiss influencers on Instagram.
Top 10 crypto influencers
...Here is our selection of top crypto influencers in France whose Instagram accounts and other social networks you should follow. They will offer you a wealth of information and advice for your next investments crypto.
Top Influencers in Angers
Meet the key players influencers in Angers a comprehensive guide to the most influential Youtubers and Instagrammers in EuropeAngersreflecting the diversity and innovation of the Pays de la Loire region.
Angers, a town in the Pays de la Loire region with a wealth ...
The most-watched YouTube videos: discover the content that captivated France this year!
YouTube has unveiled its long-awaited rankings of the most popular content in 2024. In the Top 10 most viewed YouTube videos in France in 2024between grandiose productions and original concepts.
Whether ...
Ranking of the 20 biggest YouTubers in the world in 2026
...Discover the world youtubers ranking with the most subscribers in 2026. Who will dominate YouTube this year? Which Youtubers have succeeded in establishing themselves on the world's most visited video platform? With over 2 billion users
Making money on tiktok in 2026: techniques that really work
In TikTok 2026, making money no longer depends on a viral "fluke", but on a system: calibrated content, clear offers and TikTok monetization thought out like a tunnel. Successful content creators are those who turn attention into action,...
Social media revolution in 2025: how to anticipate changes in 2026
Between artificial intelligence, social commerce and the quest for authenticity, social media has changed pace in 2025. To prepare for 2026, brands must learn to read weak signals, secure trust and industrialize creativity without...
How Reddit overtook TikTok in the UK: Analysis of a meteoric rise
In the UK, Reddit has overtaken TikTok in terms of usage: a shift fueled by Google search, Gen Z and the return of communities. We take a look at the mechanics, the numbers and the opportunities for brands. Reddit has not only "progressed" in the...
Ranking of social platforms used by crypto investors
A methodical overview of the social platforms that structure monitoring, signals and trading decisions: from Telegram to X, via YouTube, Reddit and LinkedIn, with concrete uses, risks of manipulation and benchmarks for following the...
Should you add a face to YouTube thumbnails to boost your views?
Adding a face to YouTube thumbnails can increase click-through rates, but only if the expression, framing and visual promise serve the idea of the video. The challenge: boost views without falling into clickbait, while reinforcing recognition...
Meta plans to monetize link sharing on Facebook
Meta is testing an unprecedented restriction on Facebook: sharing external links could become a privilege reserved for subscribers. Behind this signal lies a reconfiguration of visibility, traffic and audience value. For several years now, the...
Taylor Swift, Ronaldo and Trump: Top 5 celebrity Instagram posts that exploded the counters in 2025
In 2025, five Instagram publications dominated the counters by mixing romance, soccer and pop-politics. From Taylor Swift's engagement announcement to a photo of Ronaldo at the White House, these posts show how a celebrity transforms a private moment into...
We're inundated with fake: Instagram's president confronts misinformation
Between viral deepfakes, fake profiles and mass-generated "garbage content", Instagram admits that the battle is no longer to track down every fake, but to better certify the real thing. A strategic shift that reshuffles the cards of influence, journalism and...
Top 10 Christmas content on Instagram that will light up your feed
10 Christmas content formats on Instagram, designed to capture attention in seconds, create proximity and transform holiday aesthetics into measurable engagement, without sacrificing authenticity. December concentrates a rare energy: cities...
How to create your 2025 retrospective on Instagram and TikTok with ease
Creating a 2025 retrospective on Instagram and TikTok is easy when the narrative is clear, the editing rhythmic and the trends well chosen. This guide details a reliable method, formats that perform and concrete adjustments for publishing a memorable recap. À...
Explore the Key Trends of 2026 with Pinterest Predicts
Explore the key trends of 2026 with Pinterest Predicts: 21 creative signals that herald a year marked by comfort, self-affirmation and a bolder aesthetic. Fashion, beauty, home decor, travel and food: the essentials for creating content that...
Revolutionary integration: Photoshop, Adobe Express and Acrobat come to ChatGPT
Photoshop, Adobe Express and Acrobat join ChatGPT: image editing, social media design and PDF manipulation can now be controlled by voice and text, without having to switch tabs. A switchover that speeds up content production, but also requires...
Adobe and YouTube join forces to make the creation of YouTube Shorts more accessible and intuitive
Adobe and YouTube are finally bringing the pro tool closer to the mobile gesture: a dedicated space in Premiere on iPhone promises to reduce the distance between idea, editing and publication of YouTube Shorts. Short formats now dictate the tempo of visibility, and YouTube...
Influencing sales: is the contract still an essential step?
Between the acceleration of collaborations, pressure on deadlines and increased monitoring of practices, commercial influence has shifted to a logic of proof. The contract is no longer just a legal reflex: it is becoming a tool for management, compliance and...
Artificial intelligence for influencer marketing: exclusive insights from creators and brands
AI is at the heart of influencer campaigns: it speeds up production, refines targeting and strengthens management. A central challenge remains: preserving the creativity of creators and the trust of audiences. From idea generation to...
B2B influencer marketing: a flagship strategy that's making a lasting impact
In B2B, influence is no longer a "bonus" of notoriety: it's a relay of trust to emerge, accelerate consideration and transform expert audiences into sales opportunities. B2B marketing departments are faced with a paradox: the more the tools of...
Instagram TV makes its debut: discover the programs that await you!
Instagram tries the "big screen" experience again with Instagram for TV, an application designed for the living room and focused on Reels. Personalized profiles, simplified search and themed programs: music, sports, travel, trends... the platform targets a new...
Christmas on Instagram: 5 tips to make your posts stand out in 2025
Creating Christmas posts on Instagram that really emerge requires a clear method: a solid editorial angle, formats thought out for the algorithm, polished Stories and credible social proof. Here are 5 actionable tips to transform the minds of...
The reasons for the meteoric rise of dumps on Instagram: a phenomenon to decode
Why do dumps on Instagram appeal so much? Between the aesthetics of the "real", algorithmic mechanics and the fatigue of perfect narratives, this carousel format is establishing itself as the new social language to decode. On Instagram, dumps have taken the place left...