In TikTok 2026, making money no longer depends on a viral "fluke", but on a system: calibrated content, clear offers and TikTok monetization thought out like a tunnel. Successful content creators are those who turn attention into action,...
Social media revolution in 2025: how to anticipate changes in 2026
Between artificial intelligence, social commerce and the quest for authenticity, social media has changed pace in 2025. To prepare for 2026, brands must learn to read weak signals, secure trust and industrialize creativity without...
How Reddit overtook TikTok in the UK: Analysis of a meteoric rise
In the UK, Reddit has overtaken TikTok in terms of usage: a shift fueled by Google search, Gen Z and the return of communities. We take a look at the mechanics, the numbers and the opportunities for brands. Reddit has not only "progressed" in the...
Ranking of social platforms used by crypto investors
A methodical overview of the social platforms that structure monitoring, signals and trading decisions: from Telegram to X, via YouTube, Reddit and LinkedIn, with concrete uses, risks of manipulation and benchmarks for following the...
Should you add a face to YouTube thumbnails to boost your views?
Adding a face to YouTube thumbnails can increase click-through rates, but only if the expression, framing and visual promise serve the idea of the video. The challenge: boost views without falling into clickbait, while reinforcing recognition...
Meta plans to monetize link sharing on Facebook
Meta is testing an unprecedented restriction on Facebook: sharing external links could become a privilege reserved for subscribers. Behind this signal lies a reconfiguration of visibility, traffic and audience value. For several years now, the...
Taylor Swift, Ronaldo and Trump: Top 5 celebrity Instagram posts that exploded the counters in 2025
In 2025, five Instagram publications dominated the counters by mixing romance, soccer and pop-politics. From Taylor Swift's engagement announcement to a photo of Ronaldo at the White House, these posts show how a celebrity transforms a private moment into...
We're inundated with fake: Instagram's president confronts misinformation
Between viral deepfakes, fake profiles and mass-generated "garbage content", Instagram admits that the battle is no longer to track down every fake, but to better certify the real thing. A strategic shift that reshuffles the cards of influence, journalism and...
Top 10 Christmas content on Instagram that will light up your feed
10 Christmas content formats on Instagram, designed to capture attention in seconds, create proximity and transform holiday aesthetics into measurable engagement, without sacrificing authenticity. December concentrates a rare energy: cities...
How to create your 2025 retrospective on Instagram and TikTok with ease
Creating a 2025 retrospective on Instagram and TikTok is easy when the narrative is clear, the editing rhythmic and the trends well chosen. This guide details a reliable method, formats that perform and concrete adjustments for publishing a memorable recap. À...
Explore the Key Trends of 2026 with Pinterest Predicts
Explore the key trends of 2026 with Pinterest Predicts: 21 creative signals that herald a year marked by comfort, self-affirmation and a bolder aesthetic. Fashion, beauty, home decor, travel and food: the essentials for creating content that...
Revolutionary integration: Photoshop, Adobe Express and Acrobat come to ChatGPT
Photoshop, Adobe Express and Acrobat join ChatGPT: image editing, social media design and PDF manipulation can now be controlled by voice and text, without having to switch tabs. A switchover that speeds up content production, but also requires...
Adobe and YouTube join forces to make the creation of YouTube Shorts more accessible and intuitive
Adobe and YouTube are finally bringing the pro tool closer to the mobile gesture: a dedicated space in Premiere on iPhone promises to reduce the distance between idea, editing and publication of YouTube Shorts. Short formats now dictate the tempo of visibility, and YouTube...
Influencing sales: is the contract still an essential step?
Between the acceleration of collaborations, pressure on deadlines and increased monitoring of practices, commercial influence has shifted to a logic of proof. The contract is no longer just a legal reflex: it is becoming a tool for management, compliance and...
Artificial intelligence for influencer marketing: exclusive insights from creators and brands
AI is at the heart of influencer campaigns: it speeds up production, refines targeting and strengthens management. A central challenge remains: preserving the creativity of creators and the trust of audiences. From idea generation to...
B2B influencer marketing: a flagship strategy that's making a lasting impact
In B2B, influence is no longer a "bonus" of notoriety: it's a relay of trust to emerge, accelerate consideration and transform expert audiences into sales opportunities. B2B marketing departments are faced with a paradox: the more the tools of...
Instagram TV makes its debut: discover the programs that await you!
Instagram tries the "big screen" experience again with Instagram for TV, an application designed for the living room and focused on Reels. Personalized profiles, simplified search and themed programs: music, sports, travel, trends... the platform targets a new...
Christmas on Instagram: 5 tips to make your posts stand out in 2025
Creating Christmas posts on Instagram that really emerge requires a clear method: a solid editorial angle, formats thought out for the algorithm, polished Stories and credible social proof. Here are 5 actionable tips to transform the minds of...
The reasons for the meteoric rise of dumps on Instagram: a phenomenon to decode
Why do dumps on Instagram appeal so much? Between the aesthetics of the "real", algorithmic mechanics and the fatigue of perfect narratives, this carousel format is establishing itself as the new social language to decode. On Instagram, dumps have taken the place left...
The major trends of 2026 that are essential for success on social media
Immersive video, AI, social commerce, communities and data: in 2026, social networks are becoming performance ecosystems where every choice of format and platform can accelerate... or hold back a brand. As we approach 2026, visibility is no longer earned by...
Top TikTok songs of 2025 that have skyrocketed views
What are TikTok's must-have songs of 2025, and why do these sounds go viral in a matter of hours? We take a methodical look at some of the classic revivals, overblown Latin hits and calibrated choruses, and...
Influencer Campaign Lessons from Gates of Olympus for Sports Brands on Instagram
Instagram has become a proving ground for sports brands, shaped by the ripple effects of recent Olympic influencer campaigns. These marketing efforts no longer lean on glossy, one-size-fits-all branding. Instead, athlete-driven stories and flashes of real-life moments...
Mariah Carey celebrates Christmas: everything you need to know about her exclusive concert
Mariah Carey kicks off the festive season with an exclusive concert designed as a total event: vocal performance, "Merry Christmas" staging, and meticulous digital activation. With record-breaking streaming, targeted merchandising and premium partnerships, here's...
Influence boosted by artificial intelligence: the secrets no one tells you
Between the promise of multiplied creativity and the risk of silent manipulation, influence boosted by artificial intelligence is changing the rules of the game. Behind the "spontaneous" posts lie predictive models, audience scores and...
How short video trends influence brand spending on social networks
The growing use of short videos has caused a major shift in the way people watch media. These quickly usable native mobile formats, such as those made famous by TikTok, Instagram Reels and YouTube Shorts, have changed the...
How to Get a Free Bonus on Registration - No Deposit Needed in South Africa
Online casinos in South Africa have this brilliant thing going where you can actually start playing without spending anything. The free bonus on registration no deposit South Africa deals mean you get to try real games right away. Slots, blackjack, roulette, live...
ESTA: The United States will now examine your social media activity
From February 2026, Esta's application could switch to a much more intrusive digital control: five years of activity on social networks and phones, ten years of e-mails, and more detailed family elements. For travelers on the 42...
In France, social networks are less captivating than in neighboring European countries, with a marked preference for Facebook.
Less assiduous than in Italy or the UK, a more discreet expression of opinion than in the U.S., but remarkably consistent: in France, Facebook remains a reflex. The latest CNC report highlights more "spectator" uses, centered on the...
Social networking bans for minors: what France wants to change
Between the protection of minors, the effectiveness of age controls and the risks to privacy, France wants to review access to social networks before the age of 15. The debate is also taking place at European level, where technical tools are being developed to make it possible to...
Social media is a source of information for 79% of French people, but only 20% find opportunities there.
Social networks now serve as a compass for the vast majority of French people, helping them to find their way in the world of employment, help and retraining. However, the transformation of this information into concrete opportunities remains a minority, revealing a clear gap between...
Google's connected glasses: what Meta and EssilorLuxottica have to fear in 2025
Google's announced return to the field of connected eyewear reshuffles the deck against the Meta-EssilorLuxottica duo. In 2025, the stakes go beyond the product: they involve the ecosystem, social influence, optical distribution and the battle for embedded AI. The...
Google launches three new connected glasses to challenge Ray-Ban Meta on the market
Google is preparing three families of connected glasses for 2026 and beyond, with Android XR and Gemini at the heart of the experience. The aim is to regain the initiative from the already popular Ray-Ban Meta, by leveraging the Android ecosystem, augmented reality and a...
TikTok launches share feed to simplify video sharing with friends and family
TikTok rolls out Share Feed and sharing tools designed for private conversations: a common video feed, collaborative collections and festive cards. The aim is to make discovery more social, more relevant and easier to activate at the...
Meta unveils Facebook's new interface: discover the major changes and features
Meta modernizes Facebook with a less cluttered interface, a more immersive feed, refocused navigation and easier-to-read comments, while strengthening user control over recommendations. Long considered too busy,...
Top Facebook influencers to absolutely follow in 2025
Discover how to identify the top Facebook influencers to follow in 2025, and understand their codes, formats and strategies to turn them into a real visibility lever. Between viral local marketing, international luxury, engaging humor and technology...
The less efficient algorithm reveals the true power of communities
When algorithms become less efficient, an unexpected phenomenon occurs: the true power of communities is revealed. This article explores how the declining efficiency of recommendation systems rehabilitates human creativity, strengthens links between...
Top brand content agency: the keys to success for your marketing strategy
Find out how to choose a top brand content agency capable of transforming your brand image, orchestrating your content across all channels and boosting your marketing performance with a coherent, creative and business-oriented editorial strategy. Between...
Mastering the reading and interpretation of social media KPIs like an expert
Mastering how to read and interpret KPIs on social networks can transform a simple online presence into a real growth lever. By understanding how to read reach, engagement, conversions and advertising costs, a brand...
How you respond to comments can boost your social media performance
Responding to comments on social networks isn't just a polite gesture: it's a real performance driver. Brands and designers who structure the way they respond see their organic reach, reputation and sales...
Why Boston Businesses Are Prioritizing Proactive IT Support in 2025
Learn why proactive IT support is essential for Boston businesses looking to reduce downtime, strengthen security, and improve operational efficiency. Boston has long been known as a city of innovation-a place where major industries like biotech, finance, healthcare,...
Bulletin Board: Discover the innovative new distribution channels launched by TikTok
TikTok Bulletin Boards redesign the relationship between creators, brands and communities, offering direct broadcast channels inspired by messaging and Instagram channels. This new space, designed as an ultra-targeted "bulletin board", opens up new...
Instagram: Discover what types of content truly captivate your followers
On Instagram, not all content is created equal. Reels, carousels, stories, static posts: some formats trigger waves of engagement, others simply fill up the feed. Understanding which types of content really captivate your followers makes it possible...
Pinterest is transforming the board experience: a creative revolution is underway
Pinterest is transforming the experience of its boards, turning them from simple collections of images into genuine action spaces, personalized and boosted by artificial intelligence. Between product recommendations, immersive experiences and new...
LinkedIn is stepping up its measures to combat automation
LinkedIn is stepping up its measures to combat automation and false engagement, particularly via pods and mass bots. This tougher stance is transforming the way creators, brands and marketing teams need to think about their presence on...
Community manager: 5 essential tools to boost your efficiency today
Discover how 5 must-have tools can transform a community manager's day-to-day work, from the creation of powerful visuals to fine-tuned performance analysis, planning, collaboration and strategic organization. A selection of...
Essential Brand Content Formats: A Complete Guide to Must-Have Content
Discover how essential brand content formats can transform a simple digital presence into a veritable brand territory. From video to podcasts and editorial platforms, this guide highlights the content that's essential for...
The Rise of Betting Influencers: What Makes This Niche So Profitable?
The creator economy is currently experiencing an unprecedented boom, and nowhere is this explosive growth more evident than within the sphere of sports analytics and wagering insights. Modern audiences are consistently bypassing legacy media outlets, instead choosing...
The essential platforms that will dominate the digital landscape in 2026
The must-have platforms that will dominate the digital landscape in 2026 will redefine content creation, e-commerce and influencer marketing. With ultra-personalized videos, artificial intelligence integrated into every stage of the customer journey and networks...
Influencer marketing: How celebrities can propel your brand to new heights
Discover how influencer marketing with celebrities can transform a company's image, accelerate brand awareness and generate measurable sales. From the influence pyramid to iconic collaborations such as George Clooney & Nespresso or...
Top reality TV influencers who will dominate Instagram in 2025
Discover the top reality TV influencers who will dominate Instagram in 2025, how they transform their fame into engaged communities and powerful collaborations with brands. Between ultra-personal storytelling, meticulous product placement and...
Top Quebec influencers to absolutely follow in 2025
Discover the top Quebec influencers to follow in 2025: award-winning designers at the InfluenceCréation Gala, coveted lifestyle profiles on Instagram and a new generation of niche influencers. A complete panorama to spot...
Why helmet kits outperform traditional helmets
Choosing a helmet for the field is no longer just a matter of picking up "a good old kevlar pot". Today, we're talking about complete systems, ballistic helmet kits designed to protect, communicate and stay comfortable for hours on end. That's where the kits...
Top 10 AI influencers not to miss in 2025
Discover the top 10 must-have AI influencers of 2025, the virtual avatars who are shaking up influencer marketing on Instagram, TikTok and beyond. Between futuristic storytelling, collaborations with the biggest brands and new expectations from Gen...
Top 10 interior design influencers in France who will transform your home
Discover the top 10 decorating influencers in France who will transform your interior, shake up your habits and help you build a world that's truly yours. From complete renovations to simple living-room makeovers, these content creators...
Instagram creator account: a complete guide to getting started
Discovering the creative Instagram account means accessing tools designed for influencers, artists, coaches, freelancers or content creators who want to professionalize their presence without losing their personality. This guide details the essential settings,...
What is Instagram Stories navigation?
Navigating Instagram stories is much more than a simple swipe gesture. It brings together a precise set of statistics that enable us to understand how users interact with each story: going back, moving on to the next,...
The impact of influencer marketing on very small and small businesses
Influencer marketing has become a decisive lever for small and medium-sized businesses looking to boost their visibility, credibility and sales without blowing their budgets. By relying on nano and micro-influencers, these local or sector-specific companies are able to...
The betting metaverse: towards the creation of a virtual Las Vegas?
Imagine for a moment: you put on your VR headset, and instead of walking along the Las Vegas Strip, you stroll through a digital corridor where signs flash in golden pixels. Croupiers don't breathe, but blink all the same. And every chip...
The 10 Best Influencer Marketing Agencies
Discover the 10 best influencer marketing agencies, their respective strengths and concrete criteria for choosing the right partner. Focus on ValueYourNetwork, a pioneer in influencer marketing, but also on agencies capable of combining data,...
Why use an influencer agency?
Discover why using an influencer agency is becoming a decisive issue for brands seeking visibility, credibility and growth. At a time when content creators are shaping trends and conversations, a specialized structure...