Massive leak: a mistakenly published video has revealed the design, controls and possible uses of Meta's connected glasses ahead of the conference. From Ray-Bans with integrated displays to sporty Oakley models, the leak reveals the technical challenges and...
Analysis of the strategies and players that will dominate the beauty scene on Instagram and TikTok in 2025: rankings, winning formats, case studies and practical advice for brands and influencer specialists. An operational panorama for grasping the levers of...
Summary analysis of the phenomenon: how a generation born into streaming is rediscovering the physical medium, and why TikTok is catalyzing a true "CD comeback" in 2025. Trends, influence mechanisms, marketing opportunities and best practices for...
A practical guide to identifying and exploiting music hits on TikTok: methods, tools, concrete examples and strategies to turn a trend into a success. 7 actionable tips for creators, labels and brands. This guide compiles...
Practical guide to mastering front-page stories on Instagram in 2025: concrete methods, content ideas and best practices for turning visitors into customers with optimized permanent stories. This pragmatic guide deciphers how to use...
The last few years have seen a major shift in social networking. It's no longer the number of followers or the quantity of content posted that counts, but engagement. For influencers and brands, the stakes are no longer...
How "likes" on Instagram trace a public profile and influence reach: decoding what your followers learn through your likes, the implications for brand trust, and concrete courses of action for leveraging these signals in...
Meta reintroduces the Facebook poke by transforming it into a playful, trackable tool in an attempt to win back Generation Z. Between nostalgia, gamification and moderation issues, this strategy illustrates the platform's desire to revive engagement by...
Detailed analysis of Instagram's growth in Europe, its main drivers and the concrete strategies that brands can deploy to take advantage of an expansion that is up to ten times faster than Facebook. Provides key figures, case studies and practical tips for...
Analysis of the new subscription options on TikTok, the reasons for the anger of communities and creators, and operational strategies for limiting risk while monetizing a loyal audience. TikTok's paid subscription feature...
The dream of winning big money at the casino has captivated players for centuries. From the luxurious floors of Las Vegas to the fast-growing digital platforms available worldwide, millions of gamblers seek that life-changing jackpot or a consistent profit stream. But...
TikTok enriches its private messages with two major additions: 60-second voice notes and the ability to share photos and videos with up to nine users at a time. These new features bring the application closer to traditional messaging, while also integrating...
Meta deployed AI chatbots taking on the personalities and appearances of celebrities without prior consent, generating tens of millions of interactions and raising heavy legal, ethical and commercial questions for platforms, stars and...
Dive into the world of family influencers: winning formats, effective collaborations and best practices for brands seeking authenticity and engagement. This article explores the secrets of creators who transform their daily lives into content...
Instagram's friend map sheds light on how private connections influence public reach. This article explores the invisible signals, common misinterpretations and tactics for regaining control of visibility, with examples...
Contemporary art galleries and exhibition spaces are no longer just places for contemplation. Today, they are dynamic environments, designed to capture attention, convey a curatorial narrative and - often - promote brands,...
Structured, forward-looking analysis of connected glasses: comparison of Apple and Meta strategies, deciphering expected functionalities, impact on usage and opportunities for brands and influencers. A clear, factual overview of the race for...
Methodical analysis of the mechanisms that propel "back-to-school" series on social platforms: formats, narratives, ecosystems of influence and marketing levers that transform school fictions into viral phenomena. These series focus on the...
Collaborations with influencers in the online gaming sector are booming. These partnerships offer online casinos the opportunity to offer unique benefits to their users. By exploring these strategies, you can expand your online gaming...
Precise analysis of the legal, technical and operational levers for reducing the risks associated with the power of influencers. This article examines the legal definition, the limits of application of the rules and practical solutions for protecting...
Meta and Oakley combine sporty design and on-board intelligence to offer connected eyewear for active sports enthusiasts, with 3K camera, Meta AI and optimized battery life - an offering designed for the field and for instant sharing on networks....
Technological advances in intelligent algorithms are redefining the online casino gaming experience. These sophisticated systems optimize interactions between users and platforms, increasing satisfaction and...
A methodical analysis of why museums are investing in TikTok today: appeal to younger audiences, creative formats, internal organization, legal issues and opportunities for brands and influencers. This article explores why museums...
Methodical analysis of the rise of TikTok as a booking channel: technical mechanisms, consumer behavior and consequences for tourism players. This article examines integrations (Booking.com, TikTok Go), usage figures...
Practical, creative strategies for restaurants to become must-reads with Instagram and TikTok: content tips, publishing timelines, real-world examples and tools to convert engagement into in-room visits. This guide focuses on...
Objective analysis of the psychological and algorithmic mechanisms that make TikTok so attractive, review of recent scientific data on addiction and presentation of concrete practices to protect the mental health of young people, families and players...
Neon Coat offers influencers and creators privileged access to free experiences, meals and services in exchange for authentic social content. This article looks at how the platform works, its implications for transparency and good practices...
E-commerce and webmarketing explode in 2025: discover the trends, strategies and tools that are transforming online business today. E-commerce and webmarketing have never experienced such growth as in 2025. Brands large and small...
A recent study delivers clear recommendations on the ideal frequency of weekly posts to boost visibility and engagement on Instagram. This methodical guide explains how to adapt this data to different account types, measure the...
French courts have ordered the removal of 26 publications promoting alcohol on Instagram and Facebook, forcing Meta to act and reopening the debate on the application of the Evin law to social networks. This article explains the legal background,...
No reader or digital player can escape it... Present in the four corners of the web and mentioned in many ways by Internet users passionate about new forms of entertainment, online casinos are marking the current era in a rather remarkable way. ...
BookTok turns forgotten novels into commercial phenomena in a matter of days, thanks to authentic recommendations, short formats and an engaged community. This article analyzes virality mechanisms, key creators and strategies...
Meta inaugurates an artificial intelligence voice dubbing system on Facebook and Instagram to help creators break the language barrier, combining machine translation, preservation of the original timbre and lip sync. This...
Analysis of the latest developments in Meta connected glasses: monocular screen, "Ceres" gesture wristband, improved camera and price positioning. This dossier explores practical uses for content creators, privacy issues and the...
LinkedIn's algorithm is undergoing a profound transformation, redefining the rules of visibility for all profiles: creators, experts, companies and influencers. Authenticity of content, originality of publication, mastery of hashtags... Three evolutions...
Boost your establishment's visibility through the power of local influencers. Learn how to leverage targeted collaborations with engaged content creators to attract local customers and generate digital word-of-mouth...
Collaborative posts and cross-posting on Instagram are transforming the way creators, brands and influencers share content, driving visibility, engagement and efficiency. By understanding the subtleties of these features and adapting...
Who will be the real opinion-formers in the French real estate landscape in 2025? Gone are the days of traditional storefronts and staid communication: today's real estate influencers are shaping the future of the sector, far beyond traditional advertising. Their...
LinkedIn continues to establish itself as the essential platform for developing your professional network in 2025. Following the right influencers is becoming an essential strategy for optimizing your visibility, capturing emerging trends and drawing inspiration from the best...
In 2025, the competition for visibility and credibility on the French market has never been so intense, thanks to influencer marketing. New specialized platforms are vying with one another to innovate and effectively connect brands and creators,...
Choosing a youtuber agency can transform a creative's career in 2025. Tailor-made strategy, campaign management, contract negotiation: discover all the levers you need to select the best support agency, with a focus on...
Nano-influence is emerging as the lever of the decade for brands seeking authenticity and real ROI. Forget massive, impersonal strategies: working with nano-influencers enables you to reach an audience...
Social media is a powerful tool for building visibility. You can share your ideas instantly, reach thousands of people, and create a loyal following without spending a cent on ads. But here's the problem: you don't actually own your social media audience. If the...
Discover how to maximize your visibility on TikTok in 2025: data, trends and algorithmic secrets for choosing the ideal time to publish. Put all the chances on your side to turn your videos into viral phenomena, with tips...
Negotiating the right price with an influencer has become a real strategic issue for brands on social networks. Between budget inflation, soaring audiences and the multiplication of platforms, knowing how much to pay a creator conditions the...
Mastering lives on Instagram means dominating the art of real-time interaction and ensuring maximum visibility in 2025. Faced with ever more demanding audiences and evolving algorithms, it's crucial to adopt innovative methods to capture...
Literary influencers are no longer content with recommending books: they are now shaping trends, shaking up the codes of literary criticism and leading thousands of readers to new cultural discoveries. On TikTok,...
Content creators specializing in mental health are shaking up social networks in 2025. Beyond raising awareness, they are creating authentic spaces for dialogue, equipping their communities to deal with anxiety or burnout, and inspiring brands to...
The art world is bubbling with a new effervescence, driven by influencers capable of reshaping our perception of aesthetics. From TikTok to Instagram, a handful of artists and content creators are today succeeding in arousing the infatuation of...
How are nano and micro-influencers revolutionizing the promotion of online entertainment platforms and creating an authentic connection with gamers? The role of nano- and micro-influencers in promoting digital entertainment platforms...
With the meteoric rise of social networking, wellness has taken center stage in contemporary aspirations. Every day, influencers specializing in this field guide millions of people towards a healthier, more fulfilling life, by disseminating...
Discover the ten beauty influencers who are redefining trends and inspiring the industry in 2025. Portraits, strategies and secrets of influence from these essential digital stars, who combine creativity, impact and authenticity to shape the future of beauty...
True ambassadors of modern running, women content creators specialized in running are establishing themselves in 2025 as essential pillars of digital influence. Through authenticity, creativity and storytelling, they decipher trends,...
With the rise of TikTok as a vector of engagement and digital transformation, the role of specialized agencies has never been more decisive. This 2025 ranking highlights the ten most influential TikTok agencies in France, offering advertisers...
A brand's success in 2025 depends more than ever on its ability to harness the power of social networks. Social media agencies play a central role in this challenge, with innovative strategies, complete mastery of platforms and support...
In an increasingly competitive market, choosing the right TikTok Shop agency means the difference between an invisible brand and viral success. Discover the 10 most effective agencies in 2025, capable of transforming every TikTok campaign into a lever of...
Instagram is currently testing a revolutionary feature: the display of likes on each image of a carousel. This new feature promises to transform the way creators and brands analyze engagement, while disrupting usage on the...
Mastering the art of user-generated content has become essential to boost visibility, win the trust of the new generation and accelerate brand growth in 2025. UGC platforms are veritable catalysts for engagement and...
By 2025, social photography will be one of the major levers of digital influence. Mastering photographic trends and spotting emerging talent is becoming crucial to renewing your content strategy. From immersive experiences to...
The humor influence landscape is exploding on French and international social networks in 2025. Thanks to singular creators, digital humor is establishing itself as an essential engagement channel, overturning traditional comedy codes while...