Spanish creators dominate an ever-evolving digital scene, going far beyond mere trend-setters. In Spain, YouTube has become a veritable springboard of influence, creation and innovation, where the diversity of personalities and the power of audiences combine to define the standards of today's digital communication.
The 10 most influential Spanish youtubers not only boast communities of several million subscribers, but also impressive engagement rates and media values, seducing brands and viewers alike with their varied content: gaming, humor, sports challenges, lifestyle or even food. The following analysis explores the levers of their success, the secrets of their impact and the lessons to be learned from this galaxy of influencers for all those wishing to be inspired by or invest in influencer marketing in 2025.
YouTube in Spain: diversifying formats and audience power
The Spanish digital landscape bears witness to a professionalization of YouTube influence, with a dynamic expansion of the themes covered and a structuring of communities according to generational preferences. The Mikecrack phenomenon is a perfect illustration of this: with over 46 million subscribers, it is the leader among Spanish creators in 2024, surpassing even El Rubius, another giant in the sector. The key benefit? Constant, intelligent diversification of formats, combined with detailed analysis of community engagement.
The methodology adopted by specialized platforms such as Kolsquare focuses on rigorous criteria: number of subscribers (minimum 5,000), proportion of local audience (at least 30 % on Spanish territory), credibility score above 60 and engagement rate, among others. This approach enables us to detect not only the most popular profiles, but also the most reliable and profitable from a brand's point of view.
The weight of the big names and the emergence of new niches
Mikecrack, whose channel features animated series and gaming videos based on Minecraft or Roblox, is committed to diversification. It doesn't limit itself to a single audience: children, teenagers and young adults all find something to enthuse about thanks to its content, which is as varied as it is creative. El Rubius and Vegetta777, with over 40 million and 34 million subscribers respectively, embody a generation of creators capable of federating a community around evolving concepts: narrative gameplay, playful vlogs, event-based collaborations.
- Mikecrackanimated series, Minecraft, Roblox, short formats
- El Rubiusvlogs, humor, multi-platform gaming
- Vegetta777immersive storytelling around video games (Minecraft, GTA V)
Influence is not limited to gaming: profiles such as Paul Ferrer Z, The Shooter Coc and Esttik testify to the rise of hybrid content - mixing sports, humor, lifestyle, food - which broadens both the audience spectrum and the opportunities for business partners.
The emergence of creators such as xBuyer (known for its FIFA expertise), UVE (gaming with horror/adventure ingredients), or Animalize21 (viral humor, life stories), shows that the Spanish scene values specialization as much as transversality. This is fuelling increasingly frequent collaborations: cross-over between channels, collective series (such as Karmaland for gaming), or the launch of new formats.
| Youtubeur | YouTube subscribers | Key themes | Credibility score /100 | Commitment rate (%) |
|---|---|---|---|---|
| Mikecrack | 46 M+ | Gaming, animation, series | ND | ND |
| El Rubius | 40,3 M+ | Humor, vlogs, gaming | ND | ND |
| Vegetta777 | 34 M+ | Narrative gaming | ND | ND |
| Paul Ferrer Z | 12,5 M | Soccer, challenges, humor | 78 | 0,63 |
| The Shooter Coc | 8,03 M | Vlogs, challenges, cars | 80 | 0,01 |
This plurality of styles and the effectiveness of short formats lead to fine audience segmentation and increased loyalty. Brands now know how to identify the right creator for their strategy, whether it's family entertainment, cutting-edge gaming or trendy lifestyle.
For a more in-depth look at the history of the platform, and to understand how YouTube's influence has been transformed in Europe, read this article on the rise of YouTube is proving invaluable.
Top 10 Spanish youtubers to follow for a successful influencer strategy in 2025
Our in-depth analysis of the Spanish YouTube sphere reveals that a creator's impact is not limited to subscriber volume: real interactions, conversion rates, audience relevance and media value are the real criteria to watch. The ten must-see profiles bring together a diversity of talents and niches, representative of a now mature and demanding influencer marketing sector.
Key figures include Paul Ferrer Z (soccer & humor), sTaXxCraft (multi-platform gaming), The Shooter Coc (sports and automotive vlogs), and Esttik (food and culinary challenges). Each of these creators stands out for its clear editorial line, strategic collaborations and ability to mobilize its communities around new experiences.
- Paul Ferrer Z: Over 12 million subscribers on YouTube, king of soccer challenges and viral TikToks
- sTaXxCraftGaming specialist with a strong, loyal following
- The Shooter CocHumorous vlogs and auto challenges, the epitome of authenticity
- Animalize21: Humorous sketches, influence on TikTok and YouTube
- EsttikFood challenges, test unusual menus
The major challenge for a brand lies in identifying the most relevant creator according to the objective: awareness, engagement or conversion. Hence the challenge of targeting not only popularity, but also the ability to federate, humanize and convey a message. In this respect, the engagement rates proposed by Kolsquare (ranging from 0.01 % to more than 1 % depending on the format) reveal the vitality of each site's community. KOL.
At sTaXxCraft, Minecraft series involving other stars such as Vegetta777 or Willyrex create real digital events. The same goes for Paul Ferrer Z's sports challenges or Animalize21's humorous crossovers. The success of a partnership depends on the designer's ability to stage the brand's universe, while retaining an authentic, personal tone.
Here is a comparative table to evaluate the strengths of each key designer:
| Name | YouTube Followers | Commitment rate (%) | Media value (€) | Associated platforms |
|---|---|---|---|---|
| Paul Ferrer Z | 12,5 M | 0,63 | 662,550 (YouTube) | Instagram, TikTok |
| sTaXxCraft | 7,9 M | 0,06 | 26 360 (YouTube) | Instagram, Facebook |
| The Shooter Coc | 8,03 M | 0,01 | 2,850 (YouTube) | Instagram, TikTok |
| Animalize21 | 7,85 M | 0,31 | 295,610 (YouTube) | Instagram, TikTok |
| Esttik | 5,12 M | 1,01 | 419 290 (YouTube) | Instagram, TikTok |
This diversity enables brands to design tailor-made solutions: product placement, community challenges, sponsored web series... The lessons learned from these collaborations also feed into active strategic thinking on the future of the brand.effectiveness of influence marketing on YouTube.
To find out more, the updated ranking of Spanish influencers is available at ValueYourNetworkA key source for building an effective sector watch.
The mastery of these social codes and the creative agility of the Iberian scene are now a benchmark throughout Europe, a model to follow for any brand wishing to insert itself intelligently into the contemporary digital dialogue.
Success factors and best practices for working with Spanish youtubers in 2025
The ever-changing Spanish influencer ecosystem offers valuable lessons for those wishing to engage an audience or boost a brand content strategy. The success of a partnership depends on a combination of objective indicators and qualitative insights, both of which are integrated into collaborations between creators and advertisers.
Analysis of key performance indicators for an effective partnership
The methodology employed by analysis platforms, combining subscriber numbers, engagement rates and earned media value (EMV), has become the standard. A good example: for a creator like Esttik, the ability to generate over 400,000 euros in media value on YouTube testifies to real prescription power. However, qualitative engagement must take precedence over mere viewership; micro-interactions (comments, shares, discussions on Discord or Twitch) are often more decisive than raw views.
- Identify the match between the marketing target and the designer's actual audience
- Analyze geographic distribution (at least 30 % of Spanish subscribers serves as a reliable indicator)
- Compare engagement rates on different media (YouTube, Instagram, TikTok)
- Favoring native formats and challenges conducive to virality
- Measure changes in credibility score over recent campaigns
In terms of campaigns, the best-calibrated collaboration combines personalized storytelling, an innovative format (vlog, series, challenge, product test) and transparency on expected returns (gains in subscribers, views, conversions). The best practices are detailed on the secrets to boosting your YouTube views and in the case studies available at ValueYourNetwork.
Fictional case study: a food & beverage brand in partnership with Esttik
Suppose a company wanted to promote a new energy drink among 16-25 year-olds: after analyzing the data, it targeted Esttik for the strength of its atypical tasting videos. A challenge was launched, based around a blind test and a "food challenge" featuring the brand. The result: in just one week, the video generated over 1.2 million views, 150,000 interactions and a 30 % increase in online sales over the campaign period. The key to success? Respect for tone, creator involvement and multi-platform activation to maximize the community ripple effect.
| Stage | Profit | Indicator to watch |
|---|---|---|
| Selecting the right designer | Target-product suitability, compatible DNA | Credibility score, % local audience |
| Co-creating the script | Authenticity, ownership of the message | Full view rate |
| Launch of the challenge | Commitment building | Engagement (likes, shares, comments) |
| Post-campaign reporting | Measurable ROI, feedback | EMV, conversions |
The Spanish community appreciates interactive content, short formats and controlled improvisation. By avoiding "forced product placement", the campaign capitalizes on the affect generated. Institutional players also rely on diversity: including lifestyle profiles (Logan G, byViruzz) or gaming (Ampeterby7, UVE) to broaden reach and adapt messages to each sub-community.
The lessons learned from the Spanish scene have created exportable standards: absence of overproduction, cross-channel integration, adaptation to the "short-video content" trend observed throughout Europe. For international insights, please consult this global panorama and refine your selection strategies.
By drawing on these best practices, brands, start-ups and institutions can strengthen their reputation and commitment, while innovating in the art of digital partnership. The Spanish model, based on transparency, creativity and data-driven requirements, is a benchmark for all those who want to succeed in the YouTube game in 2025.
FAQ - Influencers and YouTube marketing in Spain: frequently asked questions
- What criteria distinguish the most influential Spanish youtubers in 2025?
In addition to the number of subscribers, influence is assessed on the basis of real engagement, niche specificity, credibility score and ability to generate media value for partners. Youtubers capable of innovating formats and creating an authentic relationship with their community are naturally the most sought-after.
- How does a brand choose its partner youtubers in Spain?
By analyzing the compatibility between the brand's target and the creator's, the engagement rate of recent videos, the share of the Spanish audience, and the creator's flexibility in co-constructing a tailor-made campaign, the selection becomes more relevant and value-generating.
- Do collaborations with Spanish youtubers offer a measurable return on investment?
Yes, by combining earned media value, conversion rates and share of voice on secondary networks, it's possible to calculate the precise contribution of a collaboration. The best-constructed campaigns benefit from virality outside YouTube (Instagram, TikTok, Facebook) to maximize their profitability.
- Are the content trends observed in Spain applicable to other European markets?
Absolutely: short formats, embodied storytelling, humor, cross-over between creators and a focus on strong themes (gaming, food, sports) are easily exported to France, Germany and the UK. The pragmatism and agility of the Spanish market make it a closely watched laboratory.
- How can I keep abreast of developments in influencer marketing?
By frequently consulting the updated rankings on ValueYourNetwork and sector resources: YouTube news, international rankingsor advice dedicated tobrands' impact on YouTube influence.