With the advent of social networking, many of you regularly ask yourselves the same question.
At what time should I publish my tweets, my photos on Instagram, or my posts on Facebook, so that they have a strong impact? visibility and good interaction?
Not so easy to find your way around and almost impossible to guess, so we have made a little summary for you via social networks.
The Facebook community is known to be more active during the week than on the weekend. The peak times of the week are, according to several surveysWednesdays around 3pm, and Thursdays and Fridays between 1pm and 4pm. Finally, on weekends, connections are most often made between 12 and 1pm.
To increase the number of Clicks and Shares the ideal is to post at : 09H, 13H, 15H
There are a number of free tools that allow you to check your statistics and see how effective your publications are, such as:Facebook Analytics & Fan PageKarma (Free for 1 Page)
The Instagram community is known for being very active all week long, but on Mondays we see very good results. On weekdays, the biggest peaks are around 5 p.m., 7 p.m. and 2 a.m., but it's not advisable to post between 3 p.m. and 4 p.m., as there are far fewer active members. Videos score very well every day, but those posted between 9 p.m. and 8 a.m. score better.
To increase the number of Clicks and Comments, it is best to post at : 08H, 09H, 17H, 18H, 2H am
The Twitter community is very diverse, and reacts differently depending on the topic of predilection. During the week it will be very present from 12:00 to 15:00 and around 17:00, but also in the morning, more or less early, either between 6:00 and 7:00, or between 9:00 and 10:00 (tests will therefore have to be carried out with your community). On weekends, connections are often made between 17:00 and 18:00.
To increase the number of Clicks and Retweets, it is best to post to : 6H,7H or 9H,10H, 12H, 15H, 17H, 18H.
There are a number of free tools that allow you to check your statistics and see how effective your publications are, such as:Twitter Analytics & Foller Wonk (Free for one page)
Some information
If you still don't see any evolution, don't panic, your community may simply be unique and different, so the only way to find the publication times that correspond to your target will be to test.
1 – Try publishing the same Post or Tweet at two different times, or on two different days.(Negative point: part of your community may have already seen your publication, so it may have less impact the second time around).
2 – Change your schedule, publish earlier or later, and stick to it for 2 or 3 weeks, to see if there are any real changes in your community's behavior.(Do not change your Publication Style)
3 – Try new things, maybe you don't put enough emphasis on your publications, maybe rework your visuals so they catch your subscribers' eye more.(Example of a free, easy-to-use site for beautiful visuals: Canva)
And of course, stay "connected" to Value Your Network, via social networks, or even our mobile application, as campaigns are launched at the best publication times.
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