Since this Thursday, March 20, 2025, a technological revolution has been taking place on the most popular social networks. WhatsApp, Instagram and Messenger now features a brand new function based on theartificial intelligence.
Developed by Meta, this innovation could well revolutionize the way we interact on a daily basis. But how does it actually work? And above all, how can you get the most out of it? Here's everything you need to know.
Meta AI: A New Era for Social Media
The American giant Meta continues to innovate to make its platforms more interactive and intelligent. This time, it is focusing on Meta AI, an assistant doped withgenerative artificial intelligence who will respond directly to users on WhatsApp, Messenger and Instagram.
But what does this change for you?
Instead of leaving your app to ask a question on Google or ChatGPT, you can now interact with Meta AI by simply typing “@MetaAI” in a conversation. The assistant will provide you with an instant and relevant answer. Want to know a recipe for your next dinner? Get travel recommendations? Meta AI is here for you.
How to enable and use Meta AI on your favorite apps?
One of the major advantages of this new feature is its accessibility. No specific updates are required. Meta AI is integrated directly into the application and will be gradually deployed in Europewhose Francein the coming weeks.
Here's how to use it :
- Open your application WhatsApp, Instagram or Messenger.
- In conversationtype “@MetaAI” followed by your question.
- Get an instant response, generated by artificial intelligence.
A gradual rollout, but a limited European version
The arrival of Meta AI at Europe is done gradually. WhatsApp is the first application to benefit from it, followed by Messenger and finally Instagram. The goal is to ensure a smooth rollout and avoid possible technical bugs.
However, unlike the American version, European users will not have access to advanced featureslike the image generation or photo editing via AI. Due to the strict data protection regulations in Europe, Meta has limited the functionality of its assistant to the text generation only.
Meta AI: Direct Competition to Google and ChatGPT?
With this new advancement, Meta positions itself as a key player in consumer artificial intelligence. By integrating an assistant directly into its applications, it saves users from having to turn to alternatives like Google or ChatGPTThis strategy aims to strengthen the Meta ecosystem by keeping users on its platforms as long as possible.
What are the advantages of Meta AI over other existing AIs?
| Criteria | Meta AI | ChatGPT | |
|---|---|---|---|
| Accessibility | Integrated into Meta apps | Requires manual search | Dedicated or web application |
| Speed | Snapshot in a conversation | Depends on the research | Fast response but requires external access |
| Free | Yes | Yes | Limited free version |
| Image generation | No in Europe | Yes via Google Bard | Yes in Pro version |
Meta AI could therefore establish itself as a practical and rapid alternative for users. who want to get answers without leaving their favorite apps.
A promising future for artificial intelligence on social networks
The integration of Meta AI on WhatsApp, Messenger and Instagram marks a new step in the merger between artificial intelligence and social networks. Meta does not intend to stop there and plans to continually improve its assistant with new features and better understanding of queries.
In parallel, other platforms like TikTok and Snapchat are also exploring the integration of AI into their services. The question remains open: Will Meta AI transform the way we communicate on a daily basis?
One thing is certain, The era of conversational artificial intelligence on social networks is only just beginning.
👉 And you, have you already tested Meta AI on WhatsApp, Messenger or Instagram? Contact us to know which strategy to adopt.