Explore the key trends of 2026 with Pinterest Predicts: 21 creative signals that herald a year marked by comfort, self-affirmation and a bolder aesthetic. Fashion, beauty, home decor, travel and food: the essentials for creating content that performs.
Pinterest Predicts acts like a cultural radar: today's exploding searches are shaping tomorrow's desires. For 2026, the report highlights a clear shift towards sensorial, narrative and assertive universes, with immediately identifiable visual codes.
Brands, designers and teams social media This brings tangible benefits: planning campaigns earlier, choosing the right creative concepts and building influencer partnerships that match audiences' real expectations.
Understanding Pinterest Predicts 2026: why these trends are becoming actionable
The strength of Pinterest Predicts lies in its mechanics: the analysis of search signals ahead of consumption peaks. When queries progress strongly, this indicates intention, not just curiosity. In influencer strategy, this nuance changes everything, because an intention turns into a click, a save, then a purchase.
One common thread stands out: comfort, optimism and affirmation. This triad translates into playful aesthetics like "Gummy gummy more" (jelly-like, translucent, gourmand textures) and more theatrical styles, like "Opération Opéra" (drapes, deep reds, masked ball). Minimalism is replaced by silhouettes and objects that tell a story.
To make these trends actionable, a simple method is to link each aesthetic to a measurable objective: awareness (reach), consideration (saves), conversion (shopping cart click). A beauty brand can, for example, use " Final bouquet "(perfume layering) to generate layering tutorials, then offer a discovery box. Research into niche fragrances and layering on the rise serve as editorial and commercial justification.
The same logic applies to social commerce: a "Neodeco" decor (geometries, brass, marble, chrome) becomes a recurring, coherent and recognizable photo set. A lifestyle designer can apply this code to a variety of formats: inspirational pins, short videos, then live videos. shopping.
This vision is part of a wider landscape: the ecosystem is evolving fast, as shown by analysis of social networking trends in 2026. Anticipation also means choosing the right fields of expression, in phase with the platforms that will dominate digital in 2026. Insight final : a useful trend is one that is translated into formats, timetables and KPIs.
Decoding Pinterest 2026 trends: strong aesthetics and highly engaging visual narratives
Pinterest 2026 trends have one thing in common: they can be recognized in a second. This visual legibility is a lever for algorithms, but also for memorization. " Glamoratti This "return to opulence" is embodied by ample volumes, high collars, imposing jewels and bold golds. For a ready-to-wear brand, the idea is not to "do luxury", but to borrow power codes in a capsule: a structured jacket, a cuff, a high-contrast studio shoot.
Conversely, " Poetcore "This is a style of introspective elegance: vintage blazer, turtleneck, messenger bag. This style nurtures slower narratives, perfect for "typical day" or "ideal library" content. A publishing house or stationery brand can connect " Club courrier "Illustrated stamps, handwritten letters, pen pals. The gesture becomes a content in itself: film the preparation of a letter, the wax, the paper, then invite the community to reproduce.
Deco 2026, on the other hand, is all about imagination. " Chapithome "injects the circus world into the interior: sculptural forms, bold patterns, spectacular spirit. " Afro-bohemian "brings a textured warmth: natural materials, handicrafts, rattan, traditional fabrics. " Neodeco "Art Deco with chevrons, chrome and red marble. The important thing, in terms of influence, is to create a "grid" of content: before/after, second-hand sourcing, focus on materials, then a guided tour.
On the beauty front, the signals are clear: make-up is becoming a field of experimentation. " Ice Age "Icing blue, frosted, luminous, even for events (icy blue weddings). " Ovniprésent "is inspired by the cosmic: opalescence, holography, glow. " Croque-top "Gothic is revisited in a romantic, vampiric version, more sensual than dark. The challenge is to frame these looks so that they remain wearable: a touch of opal on the eyelid, purple liner, an accent nail manicure.
A cross-reference table helps to transform these codes into production, without getting lost in the inspiration.
| Trend Pinterest Predicts 2026 | Central visual code | Recommended format | Marketing objective |
|---|---|---|---|
| Gummy gummy more | Translucent, jelly-like, playful | Beauty tutorial + macro packshot | Saving and purchasing intention |
| Neodeco | Geometry, chrome, marble | Before/after decorating + shopping list | Site traffic and average basket |
| Club courrier | Stationery, illustrated stamps | Video process + UGC challenge | Community engagement |
| Ovniprésent | Opalescent, aliencore, glow | Reels/Shorts "3 looks | Awareness and acquisition |
| All-risk vacations | Adventure, adrenaline, sport | Vlog itinerary + checklist | Reassurance and reservation |
This framing avoids the most common pitfall: "on-trend" but off-brand content. Final Insight: when the visual code is clear, the message can become simple and effective.
To find out more about video formats adapted to these universes, targeted research helps to set the right editorial pace.
Another useful avenue is to observe how designers transform aesthetics into series, maintaining consistency of palette, framing and promise.
Turning Pinterest Predicts into an influencer strategy: plan, timeline and innovations to watch out for
A trend is only as good as its ability to unfold over time. For 2026, one methodical approach is to create a three-wave calendar: teasing (signals), activation (recurring formats) and conversion (offer, bundle, collab). Let's take a fictitious case: "Atelier Lune", a decor and accessories brand. Teasing is based on " Into the Wild "(fauna/flora motifs) with an organic photo series. The activation exploits "Dépareille au même" through asymmetrical staging and unexpected mixes. Conversion arrives with a limited capsule and a creative partnership.
Travel and experience are also on the rise. " Mysterre The " " brand highlights misty landscapes and destinations with a legendary aura (Highlands, isolated islands), while the " All-risk vacations "For an outdoor brand, influence works when it reassures: checklists, safety, budget, weather, level required. For an outdoor brand, influence works when it reassures: checklists, safety, budget, weather, level required. A spectacular video attracts, but a clear fact sheet converts.
Food follows the same logic of reassurance, with " Cabbage business "A simple ingredient with a creative twist. This type of trend lends itself to collaborations: chef, nutritionist, "batch cooking" creator. Repetition is an asset, as long as recipes, textures and uses are varied (stir-fry, ravioli, soup, sauce).
Technological innovations need to be integrated without gimmicks. The teams preparing for 2026 will benefit from articulating creation and tools, in particular with AI solutions to structure production (ideation, script variations, declensions). The question of visual confidence is becoming central, especially with the rise of recognition devices: anticipation also requires an understanding of the arrival of connected glasses and facial recognitionwhich can influence uses, formats and expectations in terms of transparency.
To orchestrate an influencer campaign, the key is to connect three elements: an aesthetic code (e.g. lace, opalescence, marble), a ritual of content (weekly series), and clear benefits (learn, plan, buy). Final Insight: influence is most effective when it transforms a cultural signal into a measurable editorial routine.
Working on these trends with ValueYourNetwork allows you to move faster and more accurately: influencer marketing expert since 2016the network relies on hundreds of successful campaigns on social networks, with concrete expertise for connecting influencers and brands according to the right creative universes, formats and KPIs. To build an activation aligned with Pinterest Predicts 2026, simply contact us.