Who are this year's beauty stars? In 2024, beauty influencers are redefining trends and captivating social networks. With their creativity and expertise, they inspire millions of people around the world.
We reveal the best beauty influencers of the year, their specificities and why you should follow them to stay on top of trends in 2025.
Top 25 Beauty Influencers to Follow in 2024
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Huda Kattan: the essential
A visionary creator and accomplished businesswoman, Huda Kattan has revolutionized the beauty industry with her brand Huda Beauty. She embodies success and inspires a generation of enthusiasts with her unmatched expertise. -
NikkieTutorials: Creativity in the Service of Art
Renowned makeup artist NikkieTutorials transforms makeup into a true art. With her innovative tutorials and prestigious collaborations, she remains a must-see figure on social networks. -
Jeffree Star: The Avant-Garde Icon
Provocative and creative, Jeffree Star imposes his unique style in the world of beauty. His audacity and commitment to inclusivity make him a forward-thinking icon admired by millions. -
Monica Ravichandran: the voice of brown skin
Monica Ravichandran shines a light on diversity in beauty. Her authentic advice for brown skin and inclusive approach appeal to a wide audience and reinvent the norm. -
James Charles: The Viral Artist
James Charles combines creativity and spectacle to captivate his audience. An artist with millions of subscribers, he continues to push the boundaries of makeup with bold and inspiring looks. -
Nyane: the artistic touch
Nyane stands out for her unique visual universe, where fashion and makeup meet. Her playful and bold aesthetic reinvents the codes of beauty on social networks. -
EnjoyPhoenix: the queen of ethical content
A pioneer of responsible content, EnjoyPhoenix combines glamour and commitment. She inspires her subscribers with eco-responsible collaborations and a modern vision of influence. -
The Doll Beauty: Simple Authenticity
Maroua, aka The Doll Beauty, charms with her sincerity and creativity. She mixes beauty tips and authenticity, building a loyal and committed community. -
Elsa MakeUp: a lesson in resilience
Elsa MakeUp transforms challenges into inspiration. Her passion for beauty and unwavering courage allow her to create captivating content and a brand that reflects her image. -
Fabian Crfx: Inclusivity in Action
Fabian Crfx breaks the mold with his brand “For Me.” His commitment to accessible, barrier-free beauty appeals to consumers and inspires a new vision for the industry. -
Richard: the make-up crash test pro
Richard, known as richaard2609, has made a name for himself through his makeup product crash tests on YouTube. With over 226,000 subscribers, he regularly collaborates with prestigious brands like L'Oréal Paris, offering authentic and creative content. -
Sananas : the glamorous reference
Sananas, aka sananas2106, is a leading figure in the beauty industry. On Instagram, TikTok, and YouTube, she shares tutorials, product reviews, and lifestyle trends. Her chic and accessible content attracts a loyal and engaged community. -
Frenchtouchofmakeup: the tutorial artist
Renowned makeup artist, Frenchtouchofmakeup excels in creating tutorials adapted to all levels. Widely followed on Instagram and TikTok, she shares tips and techniques to inspire makeup enthusiasts. -
Gaëlle Garcia Diaz: the daring expert
Gaëlle, aka gaellegd, stands out for her humor and her frankness. Founder of the brands Martine Skin and Martine Cosmetics, she combines beauty expertise and authenticity, appealing to a large community. -
Orane: authentic creativity
Under the handle oranemakeupoff, Orane shares beauty and skincare tips. Her creativity and authentic approach make her a source of inspiration on Instagram and TikTok. -
Axelle Agostini: anecdotes and make-up
With her "makeup with me" videos, Axelle Agostini mixes makeup and personal stories. A former member of Sephora, she captivates her community on TikTok thanks to its spontaneity. -
Axelle Chrd: the eyebrow specialist
Axelle Chrd, aka axetchrd, has transformed the art of eyebrows into a real specialty. Her unique expertise has allowed her to stand out and establish herself in the world of beauty influence. - Alex Miguel: humor and make-up
Alex Miguel (alexmiguel7) combines humor, creativity and makeup in inclusive and positive content. He is quickly establishing himself as a reference in the lifestyle and beauty world. -
Rose Lucy: The Skincare Expert
Los Angeles-based Rose Lucy (roseelucyy) is a skincare specialist. Founder of the brand Face Synergy, she shares expert advice for healthy, natural beauty. -
Esra: Simplicity above all
Under the pseudonym lilyslilah, Esra seduces with her naturalness. By testing new products and techniques, she shares her discoveries with a simplicity that touches her community. -
Ans_makeup: the crash test pro
Professional makeup artist, Ans_makeup offers crash tests, tips and services to enhance her clientele. Her technical expertise and inspiring content place her among the essential beauty influencers. -
Horia: the most unifying
With her authenticity and commitment to her community, Horia is a key figure in makeup tutorials and product testing. -
Sandrea: the most American
Based in the United States, she brings a unique and diverse perspective through her varied content ranging from hairdressing to nail art. -
Lyla: the most DIY
Perfect for an audience interested in natural products and home tips, Lyla offers popular Do It Yourself tutorials. -
Romy: the best friend
Her proximity to her followers and her lifestyle approach could attract readers interested in accessible wellness and beauty content.
Why Are These Beauty Influencers Dominating The Beauty Scene In 2024?
Expertise that makes a difference
The beauty influencers of 2024 aren't just content creators, but true experts in their field. Their technical skills, in-depth product knowledge, and ability to transform makeup and skincare into true works of art give them unparalleled credibility. For example, Huda Kattan, founder of Huda Beauty, has built an empire by combining her entrepreneurial vision with her makeup expertise. Similarly, NikkieTutorials and James Charles push the boundaries of creativity with looks that inspire beauty enthusiasts and professionals alike.
These influencers don’t just follow trends: they create them. With their detailed tutorials, product reviews, and ability to tailor their content to the specific needs of their audience, they become essential references. Their expertise also translates into their mastery of digital tools, whether it’s editing impactful videos or optimizing their posts to maximize their reach. Their professionalism and passion for their craft allow them to have a lasting impact on the beauty industry.
A loyal and engaged audience
What sets these influencers apart from other content creators is their authentic connection with their community. With millions of followers across platforms like Instagram, YouTube, and TikTok, they don’t just share content; they establish a constant dialogue with their audience. This genuine connection allows them to earn the trust of their followers, who view their recommendations as sound advice rather than just advertising.
Regular interactions with their community, particularly through questions and answers, surveys or personalized comments, strengthen their influence. Their ability to understand the needs, desires and concerns of their subscribers makes them partners of choice for brands. For example, Sananas and EnjoyPhoenix stand out for their ability to captivate their audience with varied content, ranging from beauty tutorials to eco-responsible initiatives.
Additionally, beauty influencers play a key role in consumers’ purchasing decisions. According to a recent study, over 70% of consumers rely on influencers’ opinions before making a purchase, especially in the beauty sector. This direct influence on consumer trends and preferences strengthens their role in the industry.
Dive into the world of tomorrow's beauty influencers
The Top 10 Beauty Influencers of 2024 aren't just content creators, they're shaping trends, inspiring consumers, and redefining industry standards. Their authenticitytheir expertise and their ability to engage loyal communities make them essential allies for any brand or beauty enthusiast.
By following or collaborating with them, you gain access to a wealth of ideas, tips and strategies to stay on top of trends. Don't miss the opportunity to transform your approach and be part of this digital revolution that influences our routines and our perception of beauty. Join the movement and shape tomorrow's trends today.
FAQ: Everything you need to know about beauty influencers
What is a beauty influencer?
He is a content creator specializing in beauty-related tips, tutorials, and reviews on social media.
Why follow these influencers?
They inspire trends, offer practical advice and test products for their community.
How do brands work with them?
They use partnerships to promote products, often in the form of sponsored posts or specific collaborations.
Which social networks favor beauty influencers?
Mainly Instagram, YouTube and TikTok for their visual formats adapted to beauty.
What criteria should you use to choose an influencer for your brand?
The relevance of their audience, their engagement rate and their authenticity.
Why are micro-influencers important?
They have smaller but highly engaged communities, ensuring direct impact.
What are the main challenges for brands with influencers?
Find influencers aligned with their values and maintain authentic collaboration.
How to measure the impact of a campaign with an influencer?
By analyzing engagement data, sales generated and qualitative feedback from the community.
Do male beauty influencers have an impact?
Yes, they bring diversity and inclusivity to the beauty industry.
Are beauty influencers suitable for all brands?
They are particularly suitable for brands that want to reach an audience that is passionate and engaged about beauty.
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