Discover the Top 10 make-up brands most frequently cited by influencers. From Anastasia Beverly Hills to Charlotte Tilbury, learn their secrets to success.

Here are the Top 10 make-up brands most cited by influencers. With the explosion of social networks, influencers play a major role in promoting cosmetics brands. Through their publications and videos, they highlight the products they like, creating a real dynamic for these brands among their community. So, which brands dominate the digital beauty market? 

Anastasia Beverly Hills

Anastasia Beverly Hills is a luxury make-up brand that has won over consumers the world over. Renowned for its premium quality products, the company specializes in eyebrow, eyeliner and lipstick products.

Popular for its pallets

Anastasia Beverly Hills palettes are particularly popular with users. The varied, pigmented shades create both natural and glamorous looks. The diversity of the products on offer has won over a wide customer base, which explains the popularity of their palettes.

Collaborations with Leading Influencers

Anastasia Beverly Hills works closely with influential beauty industry influencers such as Ishini.W, Leti Marcondes, Nazlia, ALICE, Diana Avel. These strategic partnerships with professional make-up artists, beauty bloggers and stars of the YouTube are used to showcase the brand's products, including its famous eyebrow kits and eyeshadow palettes.

Limited editions with celebrities

The brand has also teamed up with celebrities to create limited editions, attracting the attention of fans and reinforcing its high-end brand image. These collaborations offer unique opportunities to showcase innovative and highly sought-after products.

A luxurious, innovative brand image

Anastasia Beverly Hills is perceived as a luxury brand, offering innovative, high-quality products. This image is reinforced by the recommendations of well-known influencers, who highlight the performance and superior quality of the products.

Advertising campaigns and social media

Anastasia Beverly Hills' advertising campaigns, often featuring celebrity influencers, are known for their polished aesthetics and their content engaging. These campaigns play a key role in building and maintaining a brand's online presence.

With the support of renowned influencers, Anastasia Beverly Hills has established itself as a pillar in the world of beauty. The brand continues to inspire and attract customers looking for precise, high-performance luxury beauty products.

MAC Cosmetics

MAC Cosmetics is a world-renowned brand, known for the quality of its products and its wide range of colors. From lipsticks to blushes and eyeshadows, each product is designed to enhance individuality.

Renowned for its range of colors

One of the main attractions of MAC Cosmetics is its range of colors. Whether you're looking for natural shades or bolder colors, MAC Cosmetics is sure to have what you need.

MAC's advertising campaigns, often featuring famous influencers, are known for their creativity and trend-setting ability. These campaigns not only promote products, but also convey powerful messages about beauty, self-confidence and self-expression.

Famous influencers who support the brand

In addition to its high-quality products, MAC Cosmetics has built a solid reputation thanks to the support of numerous influencers. They have played a major role in increasing brand visibility and present it as a benchmark in the beauty sector.

The famous influencers who support MAC play a crucial role in the brand's success and popularity, such as Nikkia Joy, Laura Lee, Fleur DeForce, Victoria Ceridono.

By choosing ambassadors who reflect its values and image, MAC continues to strengthen its position as a leader in the cosmetics industry.

Too Faced

Too Faced is a make-up brand known for its girly aesthetic and innovative products. From foundation to mascara to eyeshadow palettes, each product is designed to empower every individual to express themselves through beauty.

An attraction for playful designs

Need we mention Too Faced's unique packaging? With products that are not only high-performance but also visually appealing, the company has won the hearts of beauty lovers the world over.

Commitment to diversity

Like MAC, Too Faced is also committed to diversity and inclusion, choosing influencers from different backgrounds, genders and orientations. This approach contributes to a brand image that is inclusive and open to all types of beauty.

Memorable advertising campaigns

Too Faced's campaigns, often in collaboration with famous influencers, stand out for their originality and their ability to communicate strong messages about self-confidence and self-expression.

Influencer recommendations

Too Faced's collaborations with various influential personalities have contributed to the company's popularity. These recommendations have both extended the brand's reach and enriched its community of loyal fans.

With the support of celebrity influencers Lauren gibson, Christen Dominique, Pau TorresToo Faced continues to establish itself as a dynamic and inspiring cosmetics brand. These collaborations reinforce its reputation as an innovative and daring brand, always on the lookout for new ways to seduce and inspire its customers.

Urban Decay

Urban Decay is renowned for quality products that stand up to the norm. Their product range extends from neutral shades to bolder nuances, perfectly reflecting their slogan, "Beauty with an edge".

Urban Decay's advertising campaigns, often created in collaboration with influencers and celebrities, are renowned for their creativity and impact. They help create an emotional connection with the public and convey positive messages about self-confidence and self-expression.

Their famous Naked palettes

We can't talk about Urban Decay without mentioning their "Naked" palettes. These palettes are famous for their innovative casing and highly pigmented shades.

Commitment to diversity

Urban Decay is actively committed to diversity, working with influencers from different backgrounds. This approach reflects the brand's values, which advocate inclusion and acceptance of all forms of beauty.

Influencers who partner with Urban Decay

The brand's partnerships with influencers such as Alix Ashley Earle or Isabelle Clarke have enabled Urban Decay to remain relevant in the changing environment of the beauty world. These collaborations have also reinforced the brand's reputation as a leader in beauty trends.

Celebrity collaborations

The brand has also established partnerships with celebrities such as Bebe Rexha or KAROL G to launch limited-edition collections. These collaborations not only attract fans of these celebrities, but also help to reinforce Urban Decay's modern, innovative image.

With the support of famous influencers, Urban Decay continues to stand out as an avant-garde brand in the beauty world. These partnerships reinforce its bold, innovative brand image, while inspiring customers in search of unique, high-quality beauty products.

Fenty Beauty by Rihanna

Fenty Beauty has revolutionized the beauty industry with an inclusive and diverse range of products.

The brand's resounding success

The launch of Fenty Beauty was a resounding success, shattering industry norms by introducing a wide range of foundations for all skin types and shades.

Influencers promoting Fenty

Thanks to its inclusive mission and high-quality products, Fenty Beauty has won the support of many influencers who promote the brand and its values.

NARS Cosmetics

NARS Cosmetics is a haute couture brand known for iconic products such as 'Orgasm' blush and 'Velvet Matte Lip Pencil' lipstick.

Cult products launched by influencers

NARS' reputation rests largely on its flagship products, which have been popularized by influencers.

What influencers say about NARS

Influencers often talk about the innovative nature of NARS products, praising both their quality and their ability to create looks that are out of the ordinary.

Benefit Cosmetics

Recognized by its vintage-chic packaging, Benefit Cosmetics stands out for its playful approach to beauty.

Beautiful, practical products

In addition to their attractive designs, Benefit products are known for being both easy to use and effective, making beauty accessible to all.

Influencer reviews of Benefit

Many influencers are quick to recommend Benefit Cosmetics, citing the quality of their products and their visual appeal as reasons for their love of the brand.

NYX Professional Makeup

NYX Professional Makeup is an affordable brand that offers professional-quality products.

An affordable brand supported by influencers

Despite its reasonable price, NYX offers quality products that are widely appreciated and supported by influencers.

Most popular NYX products

Products frequently cited by influencers include their gel eyeliner and liquid lipstick range.


Maybelline is a mass-market cosmetics brand offering a complete range of make-up products.

Influencers' favorite drugstore brand

With unbeatable value for money, Maybelline is often recommended by influencers as the go-to drugstore brand for everyday make-up.

The role of influencers in Maybelline's popularity

Influencers have played a crucial role in popularizing Maybelline, regularly featuring their products in their content.

Charlotte Tilbury

Charlotte Tilbury is a British luxury make-up brand, known for its high-quality products and innovative formulas.

Luxury products appreciated by influencers

Influencers are full of praise for Charlotte Tilbury, highlighting the quality and performance of their products.

Famous influencers who support Charlotte Tilbury

Several well-known influencers openly support Charlotte Tilbury, enhancing the brand's visibility and reputation worldwide.

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Published by Sophie on 10/12/2023 in top influencersinfluencers