Snapchat, TikTok, YouTube... which network pays its creators the most? Discover the real revenues of influencers and the most lucrative platforms in 2025. RPM analysis, partnerships and monetization strategies.
The world of social media is a veritable El Dorado for many content creators. Some influencers manage to generate dizzying sums by monetizing their posts. But then, Which network pays its creators the most? Snapchat, TikTok, YouTube… each platform has its own compensation system, and some are much more lucrative than others.
The social media remuneration model
Each social network offers a different approach to rewarding its content creators. Some operate on an advertising model, others on partnerships, or even subscriber donations. To know which network pays the best, you need to compare their main monetization methods. :
- RPM (Revenue Per Thousand Views) : This is the amount a creator earns per 1,000 monetized views.
- Commercial partnerships : Brands pay influencers to promote their products.
- Subscriptions and donations : Some platforms allow subscribers to directly support their favorite creators.
Now let's take a look Which network pays its creators the most? based on these criteria.
YouTube: The King of Advertising Monetization
YouTube is often considered as the network that pays its creators the best due to its well-established monetization system. Thanks to Google AdSense, monetized videos can generate significant revenue.
- Average RPM between $2 and $5 per 1,000 views.
- Super Chats and YouTube Premium subscriptions : additional sources of income.
- Sales partnerships : A YouTubeur can earn between 500 and 10,000 euros per sponsored video depending on its audience.
A popular creator can thus easily generate tens of thousands of euros a month with a loyal audience and regular content.
Snapchat: colossal revenues for some influencers
Snapchat offers an interesting monetization system with Spotlight, a feature that allows viral videos to make money.
- Average RPM 0.50 cents to $5 per 1,000 views.
- Sponsored Stories : a highly followed influencer can reach 50,000 to 100,000 euros per day.
- Snapchat Ads advertising campaigns : generate indirect income.
HMI, a French influencer with 11 million followers, recently revealed that he has won 406,000 euros in six days thanks to its content on Snapchat.
TikTok: Lowest pay but high virality
TikTok is known for its virality, but when it comes to compensation, the network is one of the least generous.
- Average RPM between 2 and 4 cents per 1,000 views.
- Creators' Fund a program that allows influencers to earn moneybut the sums involved remain small.
- Subscriber donations during live broadcasts : some creators have earned up to 900,000 euros in one year thanks to this method.
Despite these limited revenues, TikTok remains attractive because it allows a rapid audience growth.
Instagram and Facebook: it's all about partnerships
Instagram and Facebook don't offer a true direct ad monetization system like YouTube. Creators mostly earn money through brand partnerships.
- Price of a sponsored post :
- 250 to 750 euros for an influencer with 50,000 followers.
- 500 to 2,000 euros for an influencer with 100,000 followers.
- 10,000 euros and more for network stars.
These networks are therefore very profitable for influencers who know how to negotiate good advertising contracts.
Which social network pays the most in 2025?
Ranking of networks according to their remuneration potential:
| Social network | Average RPM | Main sources of income | Potential income |
|---|---|---|---|
| YouTube | 2-5 €/1,000 views | Advertisements, subscriptions, partnerships | Very high |
| Snapchat | 0.50-5 €/1,000 views | Spotlight, sponsored stories | Very high |
| TikTok | 0.02-0.04 €/1,000 views | Creators' funds, donations | Medium |
| Undefined | Sales partnerships | Pupil | |
| Undefined | Sales partnerships | Pupil |
In the end, the network that pays its creators the best depends on the monetization model chosen. YouTube remains the most reliable and lucrative in the long termbut Snapchat offers exceptional opportunities for certain creatorswhile TikTok focuses on subscriber donations.
If you're looking to monetize your social media audience, it's essential to diversify your revenue streams and explore the platforms that best suit your content style.
ValueYourNetwork, expert in influence marketing Since 2016, we have been supporting creators and brands with their digital strategies. Discover how to optimize your monetization by contacting us !