Scarlett Johansson, one of Hollywood's most iconic actresses, is back in the news. But this time, it's not for a film role or performance. While Jurassic World Renaissance is preparing to invade theaters this summer, Universal Pictures hoped to use its notoriety to boost the film's promotion.
Yet, despite pressure from the studios, Scarlett Johansson categorically refuses to join Instagram. A decision that intrigues and raises many questions about the influence of social networks in the film industry.
Scarlett Johansson faces pressure from studios
Today, social media has become an essential tool for film promotion. Studios even analyze an actor's follower count before casting them, as Maya Hawke recently revealed. However, Scarlett Johansson is an exception. Unlike most of her colleagues, she refuses to be present on Instagram or any other social network.
In an interview with InStyle, Scarlett Johansson revealed that Universal had asked him, on several occasions, to create an Instagram account in order to promote Jurassic World RenaissanceDespite this pressure, she sticks to her position and refuses to play this game:
“Even today, I got an email from Universal where they asked me, 'Hey, would you consider joining Instagram in conjunction with the release of Jurassic World: Rebirth ?' I get a lot of pressure to join social media."
A statement that speaks volumes about the importance given to social networks in promoting films.
Why does Scarlett Johansson refuse Instagram?
This refusal raises a fundamental question: why Scarlett Johansson Is she refusing to use Instagram when other Hollywood stars happily do so? The actress explained her stance, saying that she is primarily concerned with staying true to herself.
“It makes me think… is there a way to do this job and still be true to myself? It’s not easy. The work I put out is always based on truth. That’s the key ingredient. So, if I were someone who really enjoyed social media, then I could totally let myself go. But I don’t. And I think the film will do just fine without it.”
Scarlett Johansson So she insists on one essential point: she doesn't want to force herself into a role that doesn't suit her. Unlike other actors who use Instagram as a marketing tool, she believes that her credibility and success do not depend on her online presence.
Instagram: a marketing tool that can't be ignored
The refusal to Scarlett Johansson highlights the evolution of the film industry. Today, a film is no longer sold solely through trailers and posters. It must exist on social media. Studios rely on actors' followers to maximize the visibility of their productions.
Let's take an example: Tom Holland and Zendaya, stars of Spider-Man, have respectively more than 66 and 185 millionfollowers on Instagram. With each promotional post, they instantly reach millions of fans, generating a commitment around their films.
Conversely, by refusing to have an Instagram account, Scarlett Johansson private Jurassic World Renaissance direct exposure to millions of potential viewers. Yet she believes the film can sell itself, without her needing to share stories or sponsored posts.
Scarlett Johansson: A rare exception in Hollywood
If Scarlett Johansson allows himself to say no to Instagram, it's primarily thanks to his unique status in the industry. Few actors today can afford to ignore studio demands without it impacting their career. But with over 25 years in Hollywood and an impressive filmography, Scarlett Johansson has nothing more to prove.
Moreover, this is not the first time she has defended her principles in the face of studio demands. Recall that in 2021, she sued Disney for the hybrid release of Black Widow on Disney+, believing it was harming her contract and salary. A battle she ultimately won, proving she's not afraid to take on industry giants.
Can Jurassic World Renaissance do without social media?
If Scarlett Johansson refuses Instagram, does that mean Jurassic World Renaissance will suffer? Not necessarily. The franchise Jurassic World is already extremely popular and enjoys a huge fanbase across the world. The latest installment, Jurassic World: Fallen Kingdom, grossed over $1.3 billion at the worldwide box office, proving that the appeal of dinosaurs remains intact.
Additionally, the film will be able to rely on other members of the cast to ensure online promotion. Chris Pratt, for example, has over 44 million followers on Instagram and is very active on the platform. Will his commitment be enough to compensate for the lack of Scarlett Johansson ?
A counter-trend in influencer marketing
The story of Scarlett Johansson perfectly illustrates the growing tension between the celebrities and influencer marketing. Today, companies and brands rely heavily on influencers and celebrities to reach their audiences. But when stars like Scarlett Johansson refuse to play this game, this calls into question the effectiveness of this strategy.
At ValueYourNetwork, we support brands in their influencer marketing strategy, collaborating with authentic influencers who truly share their passion with their community. Authenticity remains the key to success, and even if Scarlett Johansson chooses not to be present on the networks, she proves that talent and a solid career can be enough to guarantee the success of a film.
So.., Jurassic World Renaissance will he suffer from the absence of Scarlett Johansson on Instagram? Or on the contrary, will his refusal make the film even more talked-about? Find out on July 4, 2025, when the blockbuster is released in France!