Travel influencer marketing campaign with Voyage Privé


Objectives of the travel influencer campaign

Voyage Privé, the 1st private sales travel site, wanted to develop a presence of mind on the social networks as the vacations approach. Every day, the service offers a selection of exceptional tripsreserved exclusively for members. The aim was to recruit new members through a #influencer campaign.

At the beginning of May, Voyage Privé launched a new marketing campaign in partnership with influencers to enhance from destinations exceptional.
Today's social networks are a veritable showcase for the tourism industry, and travel influencers have become a key component of our communication strategy.

The system set up with #ValueYourNetwork with travel influencers:

A ValueYourNetwork campaign on #VoyagePrivate

  • Proposed networks : Facebook, Twitter
  • Proposed target : #Travel #Famille
  • Message: "4 and 5* stays down to -70% #voyageprive "


Results of the travel influencer campaign

Hundreds of travel influencerstargeted to the "Travel" theme, relayed the campaign on Facebook and Twitter.
Over a hundred posts
A audience cumulative total of +300,000 prints
This has generated many qualified leads and word-of-mouth.

Are you a brand looking to promote your products with the help of influencers?
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