Discover the French YouTubers the most influential. What impact do social networks have on your perception of influencers, and French YouTubers in particular?
The video-sharing platform YouTube continues to play a central role in digital culture, generating millions of views and a substantial impact on society. With the rise of these content creators, the question arises: who are the most influential French YouTubers in 2024?
2024 Ranking of French YouTubers
Every year, the landscape of French YouTubers evolves rapidly, and 2024 is no exception. Influence4You recently published its list of the 100 biggest French YouTubers, a ranking that is becoming an essential tool for understanding the dynamics of influencer marketing in France. This ranking is based primarily on the number of subscribers, but it also raises questions about the true definition of a YouTubeur. As you look through this list, you'll discover creators who will likely shape the future of digital media.
To establish a ranking of YouTubers, several criteria are taken into account. The number of subscribers remains the most determining criterion, but other aspects such as subscriber engagement, content quality, and thematic diversity are also evaluated. These elements allow us to better understand the real influence of a creator and their potential impact on the market.
The question of what constitutes a YouTuber often arises. Is it simply those who create video content, or does it also include people who interact with their community or partner with brands?
1. The King of Fitness: Tibo InShape
Domination by Tibo InShape
With over 22.8 million subscribers in 2024, Tibo InShape has established itself as the undisputed leader in fitness on YouTube in France. His channel offers videos focused on bodybuilding, nutritional advice, as well as humorous vlogs that captivate a large audience. His dynamic and motivating approach inspires many followers to adopt a healthy lifestyle.
Evolution of Content
Tibo InShape has diversified his content by integrating challenges, collaborations with other influencers and explorations of unusual professions. His videos where he tests various professions have been very successful, allowing his audience to discover little-known worlds while maintaining a touch of humor.
2. Squeezie: The Jack of All Trades
Squeezie, whose real name is Lucas Hauchard, is undoubtedly one of the most influential creators on YouTube in France. With more than 19 million subscribers, he is one of the most followed French YouTubers. His career on the platform began in 2011, and over the years he has diversified his content to reach an ever-wider audience.
Varied and Innovative Content
Originally known for his gaming videos, Squeezie has quickly expanded his reach. He now offers a multitude of formats: reaction videos, podcasts, challenges, interviews, short films and even music videos. His “UNDERRATED YOUTUBE VIDEOS” series highlights underrated creators, demonstrating his commitment to the YouTube community.
Success in Music
In 2020, Squeezie successfully launched into music by releasing the album "Oxyz", which tops the French charts. His music videos, such as “Guépard” and “Servis,” have accumulated millions of views. This foray into the world of music illustrates his versatility and ability to succeed in different artistic fields.
Engagement and Influence
Squeezie also uses his fame to support charitable causes. He regularly participates in the Z Eventa charity marathon of streaming who raises funds for various associations. His influence extends beyond YouTube, making him an emblematic figure of French youth.
3. Cyprien: Everyday Humor
Cyprien Iovbetter known as Cyprien, is one of the pillars of the French YouTube scene. With more than 14.5 million subscribers, he has made a name for himself thanks to his fine humor and his pertinent observations on daily life.
Iconic sketches
Cyprien's videos tackle universal themes with a personal touch that makes them accessible to everyone. Sketches like "Smartphones", "School" or "Evenings with friends" have become cult classics and continue to generate millions of views. His style is based on self-mockery and careful writing, which allows him to reach a diverse audience.
Multimedia Projects
Outside of YouTube, Cyprien has explored other creative horizons. He is the author of the comic strip "Roger and his humans", which was a huge success and was adapted into an animated series. He has also lent his voice to characters in animated films, such as "Despicable Me" and "Rio."
Collaborations and Initiatives
Cyprien frequently collaborates with other creators, enriching his content. He launched the channel “Periwinkles & Shellfish” with Squeezie, where they test independent games. His involvement in collective projects demonstrates his desire to actively contribute to the YouTube community and support emerging talents.
4. Norman: The Forerunner
Norman Thavaudknown simply as Norman, is one of the pioneers of humor on YouTube in France with 11 million subscribers. With his channel "Norman makes videos", he played a key role in popularizing the comedy vlog format.
Ascension on YouTube
Norman became known in 2010 with videos that tackle everyday topics with an offbeat tone. Videos like "Les Bilingues", "J'ai Google" or "Les Chiens" quickly accumulated millions of views. His simple, on-camera style and accessible humor appealed to a wide audience.
Style and Impact
Norman's success is based on his ability to capture ordinary moments and transform them into comical situations. His authentic approach and his proximity to the public have inspired many new generation YouTubers. He has helped define the codes of humor on the internet in France.
Artistic diversification
In addition to his YouTube career, Norman has explored the world of film and live performance. He has starred in several films, such as "Not very normal activities" and "My king", and presented his own stage show, "Norman on stage", which toured throughout France. This diversification demonstrates its desire to renew itself and reach different audiences.
5. Michou: The Next Generation of French YouTube
Fulgurante Ascension
Michou , real name Miguel Mattioli, is considered by many to be the next generation of Squeezie. With almost 10 million subscribers, he has won over a young audience with his gaming videos, particularly on Fortnite, and his entertaining vlogs. His endearing personality and infectious energy set him apart on the platform.
Collaboration and diversification
Michou has been able to expand his influence by collaborating with other popular creators and participating in music projects. His music videos are very successful, demonstrating his ability to diversify his content and reach different audiences.
6. Amixem: The Master of Show and Collaboration
Spectacular Entertainment
Amixem, or Maxime Chabroud, is known for his spectacular videos and daring challenges. With over 8.5 million subscribers, he offers varied content ranging from unusual experiences to travel. His creativity and sense of spectacle captivate viewers with each new video.
Collaboration and diversification
Founding member of the Redbox, Amixem regularly collaborates with other YouTubers, enriching its content. Its participation in television shows, such as co-hosting “Lego Masters,” illustrates its versatility and influence beyond YouTube.
7. Rémi Gaillard: From Prank to Animal Defense
Precursor of YouTube
Rémi Gaillard became known for his daring pranks and offbeat humor. A pioneer of YouTube in France, he made his mark on the internet with videos that have accumulated millions of views, attracting an international audience with 7 million subscribers.
Evolution and Commitment
In recent years, Rémi Gaillard has focused his influence on animal rights. His commitment to the animal cause is reflected in his actions and videos, such as “Animal Planet,” which raise public awareness of animal welfare issues.
8. Mcfly & Carlito: Humorous Duo and Unprecedented Challenges
Ascension and collaborations
The duo Mcfly & Carlito, formed by David Coscas and Raphaël Carlier, has won over the public with their humorous sketches and original challenges. Coming from the Golden Moustache collective, they have more than 7.5 million subscribers and stand out for their complicity and sense of humor.
Challenges and Highlights
Their channel is punctuated by unusual challenges, such as "The anecdote competition" with public figures. Their collaboration with the President of the Republic to promote barrier gestures has left its mark, demonstrating their influence and their ability to mobilize a large audience.
9. Inoxtag: Gaming, Challenges and Extreme Adventures
Beginnings and Popularity
Inoxtag, or Inès Benazzouz, is a rising star on French YouTube. Known for his gaming videos and collaborations with Michou, he has carved out a niche for himself with over 8 million subscribers.
Evolution of Content
Inoxtag has diversified its content by taking on physical challenges and embarking on extreme adventures, such as climbing Mont Blanc and climbing Everest. These authentic and immersive experiences strengthen its connection with its audience and illustrate its desire to push its limits.
10. Mister V: From Humor to Rap and Entrepreneurship
Multiple Caps
Mister V, real name Yvick Letexier, is a multi-talented artist. He started on YouTube with humorous videos before successfully launching into rap. His albums have been certified gold and platinum, a testament to his musical talent.
Musical and Entrepreneurial Successes
In addition to his music career, Mister V has ventured into entrepreneurship by launching his pizza brand “Fat Broke”. This diversification illustrates his ambition and ability to succeed in different creative fields with over 6.5 million subscribers.
11. Joyca: Music, Remixes and Collaborations
Musical Journey
Joyca, or Jordan Rondelli, is known for his musical talents on YouTube. Specializing in remixes and parodies, he has attracted a loyal audience thanks to his humor and musical creativity with more than 6.3 million subscribers.
Collaborations and Projects
He frequently collaborates with other creators, notably within the collective LOAT with Mastu. His varied projects, ranging from music production to vlogs, demonstrate his versatility and commitment to his community.
12. Mastu: Humour, Collaboration and Return to Strength
Humorous style
Mastu, real name Théo Becker, is appreciated for his offbeat humor and authentic videos. With a sincere approach, he tackles various subjects that resonate with his generation.
Pause and Return
After a hiatus due to personal challenges, Mastu made a remarkable return to YouTube. His video “Re! If it works, I explode my skull” was well-received, showing his community support and his lasting impact on the platform with over 6 million subscribers.
The evolution of the ranking
It is important to note that YouTuber rankings can change over time. Regular updates allow the rankings to be adjusted based on changes in subscriber count and engagement. This not only reflects the competitiveness among creators, but also the changing interests of the audience.
This ranking has been updated several times this year, which underscores the dynamic nature of YouTube. Trends change quickly, and creators who can adapt and innovate are the ones who will rise to the top. This volatility can also provide opportunities for new creators to emerge and captivate an audience.
Comparison with English-speaking YouTubers
The impact of French YouTubers cannot be fully understood without comparing it to that of their English-speaking counterparts. On an international scale, the numbers can seem astronomical, especially for creators like PewDiePie or MrBeast, who have tens of millions of subscribers.
Significant differences
A direct comparison between French creators’ subscribers and those from other markets reveals notable differences. Language and culture play a crucial role in creators’ reach. While French YouTubers are considerably influential, the popularity gap with some English-speaking creators highlights the cultural diversity of content on YouTube.
Eclectic content
The ranking of French YouTubers in 2024 is diverse, showing the richness of content genres on the platform. You can find video game developers, music artists, travel vloggers, and even professionals in specialized fields. This diversity is a testament to YouTube's evolution as not only an entertainment platform, but also an educational and informational one.
Various themes
The themes addressed by YouTubers are multiple and touch on areas such as beauty, fashion, technology, culture, and much more. This allows brands to identify relevant influencers for their influencer marketing campaigns in France.
Impact on marketing and advertising
The rise of French YouTubers has had a direct impact on the marketing and advertising industry. Brands are beginning to understand the importance of collaborating with these creators to reach specific audiences.
The Rise of Influencer Marketing
Influencer marketing has become a key part of communications strategies. Brands are using YouTubers to leverage their reach and credibility with audiences, often reaping superior results compared to traditional methods.
For your influencer marketing campaigns to be effective, a rigorous process must be put in place:
- The campaign brief Clarify your objectives to align expectations.
- Identifying influencers : Select those who share similar values to your brand.
- Monitoring and analyzing results : Evaluate the effectiveness of your campaigns using tracking tools and detailed reports.
Conclusion
The landscape of French YouTubers in 2024 is fascinating and complex. The growing popularity of Tibo InShape and other influencers shows that creators are using their platform effectively to establish deep connections with their community. In this context, influencer marketing is proving to be a crucial lever to improve brand visibility.
As you navigate this ecosystem, it’s essential to explore the different facets of digital culture and understand how content evolves to shape future trends. Keeping an eye on changes in YouTuber rankings will not only help you appreciate these dynamics but also consider strategic opportunities for your own brand in this ever-changing environment.
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