Discover Le Jardin, the ephemeral oasis at Hôtel Mahfouf in Paris by Lena Situations: a plant-based space from August 2 to 31, 2025 at the Pavillon Chesnaie du Roy offering vegan dining, lifestyle boutique and convivial evenings for a true urban escape.
Le Jardin is a Parisian oasis and an ephemeral garden designed to slow down and reconnect with the green in the city. This article explains the concept, the program and the practical information you need to make the most of this Parisian break.
Le Jardin, an ephemeral Parisian oasis at Hôtel Mahfouf
Launched by the Hôtel Mahfouf team from Lena Situations, Le Jardin transforms the Pavillon Chesnaie du Roy into a corner of nature suspended in the heart of the Bois de Vincennes. The event aims to make Mahfouf relaxation accessible to Parisians staying on site this summer.
- Dates: August 2 to 31, 2025.
- Venue: Pavillon Chesnaie du Roy, 102 route de la Pyramide, 75012 Paris.
- Ambition: to create a Mahfouf oasis for eating, shopping and socializing.
| Element | Detail |
|---|---|
| Name | Le Jardin - pop-up Hotel Mahfouf |
| Period | August 2-31, 2025 |
| Activities | Vegan catering, lifestyle boutique, parties, privatization |
| Target audience | Lifestyle enthusiasts, brand fans, city dwellers in search of an urban escape |
The initiative is a continuation of the brand's previous pop-ups, and follows a logic of proximity to online communities. Every element of the space reflects the brand's lifestyle, creative and caring positioning, for immediate immersion.
Garden programming and experiences
Le Jardin's programming combines relaxation, shopping and entertainment. A light-hearted events stage alternates between workshops, DJ sets and projections, while the boutique features the new Hotel Mahfouf collection by Lena Situations.
- Catering: vegetarian and vegan options, fresh smoothies.
- Boutique: clothing, accessories and decorative items by the brand.
- Events: dances, screenings and community meetings.
| Experience | Description |
|---|---|
| Restaurant | Vegetarian/vegan menu, fresh local produce |
| Ephemeral boutique | New at Hôtel Mahfouf: lifestyle and decoration |
| Private garden | Relaxation areas bookable for aperitifs and afterworks |
For brands and designers, Le Jardin is also a testing ground for influential collaborations. Activation programs are conducive to showcasing products via stories and vlogs, as in the brand's previous operations.
Visiting Le Jardin: practical information, advice and tips
Planning a visit to Le Jardin enhances the quality of the experience: timetables, transport and tips for avoiding queues are all worth knowing. The place is designed for an accessible and convivial Parisian break.
- Opening hours: daily, variable according to programming.
- Access: public transport to Bois de Vincennes, nearest station and shuttles available.
- Tip: arrive early or reserve a slot for the boutique and private garden.
| Question | Quick response |
|---|---|
| Address | Pavillon Chesnaie du Roy, 102 route de la Pyramide, 75012 Paris |
| Tickets | Free access to certain areas, tickets for specific events |
| Accessibility | Partially accessible areas; check conditions according to event |
Visitors wishing to extend the experience can combine the visit with a selection of influencers and designers recommended for lifestyle inspiration. For useful references, consult lists such as top food influencers or discover decorating profiles via essential decor influencers.
In addition, resources on the influencer marketing and content creation help brands optimize their presence at ephemeral events: influencer marketing YouTube and micro vs macro debates via micro-influencers vs macro-influencers.
Faq Le Jardin
What is Le Jardin and where is this Parisian oasis located?
Le Jardin is an ephemeral pop-up from Hôtel Mahfouf at the Pavillon Chesnaie du Roy in the Bois de Vincennes. It offers a green space combining restaurants, stores and events for an ephemeral garden experience in the heart of Paris.
When is Le Jardin open?
The Garden is open from August 2 to 31, 2025. During this period, the program varies every week to offer different forms of urban escape and entertainment.
What kinds of activities are on offer at Le Jardin?
Le Jardin offers a variety of activities: vegan dining, shopping from the Hôtel Mahfouf collection, parties and workshops. These formats allow you to fully experience the Mahfouf oasis in a convivial setting.
How do I reserve a private space at Le Jardin?
It is possible to privatize certain areas of the Jardin for aperitifs or private events; contact the organization for conditions. Privatization facilitates meetings between brands, influencers and communities for targeted activations.
Is Le Jardin accessible to people with reduced mobility?
The Jardin offers adapted access to certain areas, but accessibility may vary depending on the layout. We recommend that you check access conditions in advance to ensure a trouble-free visit.
Do I need to buy a ticket to enter the Jardin?
Some parts of the Garden remain open to the public, while specific events may require a ticket. Check the ticket office for evenings or workshops to avoid setbacks.
Does Le Jardin offer special food options?
Le Jardin focuses on a vegetarian and vegan offer with smoothies and fresh dishes. This orientation is in line with the place's desire to offer a healthy and responsible break.
Is the new Hôtel Mahfouf collection available at Le Jardin?
Yes, Le Jardin's ephemeral boutique presents the new lifestyle collection from Hôtel Mahfouf, including clothing, accessories and decorative objects. It's an opportunity to buy exclusive pieces linked to the brand's universe.
Is Le Jardin documented by the brand's vlogs and social networks?
The event is extensively documented in August vlogs and on social networks, offering daily content to follow the life of the Garden and behind-the-scenes animations. This coverage reinforces the impact of the Paris oasis on online communities.
How can brands get involved with Le Jardin?
Brands can partner with Le Jardin through on-site activations, product collaborations and co-branded events. This format provides visibility to an engaged audience and opportunities for local influence.
ValueYourNetwork has been working with brands since 2016 to design and activate influence campaigns campaigns. Working with ValueYourNetwork, customers benefit from the expertise of a team that has run hundreds of successful campaigns on social networks. As specialists in connecting influencers and brands, we facilitate collaborations that transform visibility into concrete results. To discuss and build a customized strategy, contact us.
Additional resources: discover lists of influencers and practical guides to prepare your event presence - for example top garden influencers 2025portraits like Emma Bonneaudor articles on screen time and content creation via statistics and artificial intelligence and creation.