"It Ends With Us" stirs up fierce controversy: find out why the adaptation of Colleen Hoover's novel divides critics, readers and viewers on such a sensitive subject.


Have you ever imagined that a simple novel could set social media ablaze, divide critics, and shake up Hollywood? This is exactly what happens with It Ends With Us, a film adaptation of the literary phenomenon praised to the skies by the community BookTok. Since its release in the United States on August 9, 2024, then in France on August 14, It Ends With Us – translated into French by Never again – continues to fuel debate. This film, directed by Justin Baldoni, is much more than a romance: it touches on deep themes like domestic violence, and that's where the controversy begins. Between a divisive cast and a portrayal deemed clumsy by some, fans of BookTok and moviegoers are faced with a dilemma. Why is this adaptation causing such a stir?

Origins of the novel and its impact

"It Ends With Us" is a 2016 novel by American author Colleen Hoover. The book was praised for its poignant and honest portrayal of sensitive topics such as domestic violence and complex interpersonal relationships. The story depicts the journey of Lily Bloom, a young woman who falls in love with Ryle Kincaid, a charismatic but tortured neurosurgeon.

Critical reception and readership

The release of the book "It Ends With Us" received positive reviews for the way Hoover handled difficult subjects with remarkable sensitivity. However, it was also criticized by some for its depiction of domestic violence. Readers saw the book as an opportunity to discuss social taboos and shed light on often-hidden experiences. As a result, the novel found a large and devoted audience.

Upon the publication of Colleen Hoover's novel, there were calls to denounce what they perceived as an attempt to "romanticize" domestic abuse. This term implies a depiction that beautifies or diminishes the severity of such situations, raising fears that the narrative would minimize the experiences of real-life victims. In light of these criticisms, Baldoni chose to address these concerns in the film adaptation, hoping to bring deeper awareness and understanding through the film.

Transition to cinema

Adapting a novel into a film often presents unique challenges, especially when the source material deals with complex themes such as domestic abuse. In the film adaptation of It Ends With Us, titled Jamais Plus in French, Justin Baldoni, known for his commitment to critical social issues, took on the dual role of director and actor. The film and the eagerly awaited It Ends With Us trailer were immediately plunged into controversy due to their approach to the difficult topics addressed in the book.

« It Ends With Us » Why is the film so controversial?

Blake Lively plays Lily Bloom, a young woman who overcomes a traumatic childhood to start a new life in Boston and pursue her dream of opening her own shop. Known for her role in the series Gossip Girl, Lively brings emotional depth to Lily's character, reflecting the challenges and resilience tied to the central themes of the film.

Justin Baldoni plays Ryle Kincaid, a charismatic neurosurgeon whose relationship with Lily is at the heart of the story. He is well-known for his work in the series Jane the Virgin and for directing films such as Five Feet Apart.

Controversial casting choices

One of the main topics of debate surrounding the film is its casting choices. Avid readers had specific ideas about the appearance and personality of the main characters. The actors chosen for Lily and Ryle sparked heated discussions, with some feeling that they did not match the image they had formed while reading.

Faithfulness to the original work

Another controversial aspect is the fidelity of the adaptation to the source material. Writers and directors are often forced to condense the story to fit the film format, which can result in the deletion or alteration of crucial scenes, changing the narrative or emotional impact.

Baldoni is no stranger to stories that highlight sensitive social issues. With his experience and reputation, he has been able to navigate criticism and suggestions with a touch of sensitivity. His main goal is to ensure that the film does not repeat the perceived mistakes of the book, but rather serves as a platform for a meaningful conversation about domestic abuse.

Sensitive themes and treatment in the film “It Ends With Us”

The novel's main theme is domestic violence, a delicate and emotionally charged subject that requires great care in its treatment on screen. Any alteration or interpretation perceived as insensitive or inaccurate can provoke an intense critical reaction from the audience.

Portrayal of domestic violence

The way domestic violence is portrayed in the film is a major reason for its controversy. The stakes are high: it is about not glamorizing or minimizing the deep and lasting psychological impact of violence. Viewers are particularly sensitive to authenticity and social responsibility in the representation of such subjects.

Effect on real victims

Many readers of the original “It Ends With Us” are themselves survivors of domestic violence. So for the adaptation to serve as a catharsis or a warning, it must preserve the emotional integrity that made the book so successful. Any deviation in the adaptation could not only destroy that connection, but also undermine the credibility of the work.

Partnering with Organizations to Help Raise Awareness

Aware of the responsibility that falls on him, Baldoni and his team collaborated with several organizations specialized in the prevention and treatment of domestic abuse. This collaboration aimed to ensure an authentic and respectful representation of the victims of such abuse and to increase public awareness of these crucial issues.

Organization Role in the Film
Association Contre les Violences Advice on Victim Representation
Prevention Foundation Training of actors and crew on abuse
Victim Support Center Partner for previews and public discussions

Public reactions and criticism

Given the various issues raised, the film received a wide range of reviews from audiences and professional critics. Reception varies considerably depending on whether the viewer has read the book before seeing the film.

Reactions from the “It Ends With Us” fan community

Fans of the book are a passionate community, and the differences between the book and the film have led to heated discussions online. Some of these audiences feel a betrayal of the spirit of the novel, while others appreciate seeing the story from a different perspective.

Professional reviews

Critically, the film was panned for its cinematography, acting performances, and faithfulness to the original narrative. Critics noted the challenges of translating such an emotionally intense plot into a compelling visual experience.

Aspect Fan reactions Reviews
Casting choices Mixed, many oppositions Acceptable, but not exceptional
Thematic representation Heightened sensitivity, need for loyalty Sometimes treated with heaviness
Adaptation of the story A sense of betrayal for some Condensed but effective for some

Cultural and social implications

The treatment of sensitive topics such as domestic violence in the media has broader repercussions on society. A work, whether successful or not, is part of a social context and contributes to cultural conversations about societal issues.

Influence on public perception

"It Ends With Us" in French "Jamais plus" artistic work dealing with social themes often contributes to educating the public and changing mentalities. A good adaptation can raise awareness and encourage dialogue on subjects sometimes considered taboo.

Responsibility of the directors

In such adaptations, filmmakers and producers bear a considerable responsibility. Their interpretation must balance artistic vision with increased sensitivity to the social issues addressed, conscious of the impact of their representation on society.

Influencers and reactions on social networks

The release of the film “It Ends With Us” has sparked intense backlash on social media, particularly from influencers who specialize in criticizing pop culture and literary works. The controversy is mainly fueled by the accusation that the film, like the book, romanticizes domestic violence, giving an overly sweetened image of toxic relationships.

Popular social media influencers

Popular figures on social media, such as Meredith Mansfield, , also expressed disappointment with the contrast between Blake Lively's promotion of the film and its content. According to Mansfield, Lively seems to ignore the seriousness of the subject matter by emphasizing a lighter style, like a fashion column, rather than an awareness message about domestic violence. This opinion is shared by Ashley Paige, an influencer and domestic violence survivor. In a video addressed directly to Lively, she criticizes the actress' tone and the way she uses promotion to highlight fashion elements rather than the film's central message.

On TikTok and Instagram, several influencers denounce the promotion of the film

Jess Spoll, a TikToker who specializes in pop culture, expressed outrage at the trailer, which she considered too romantic and lighthearted for such a serious subject. Her criticism is part of a larger movement with BookTok influencers , where many readers point out that the film seems to downplay the issues of domestic violence by adopting visual codes specific to romantic comedies.

On Instagram, the author's account Colleen Hoover has also been the target of harsh criticism from some fans. Comments accuse Hoover of participating in the “glamorization” of domestic violence by associating her book with superficial promotions. Users criticize the author for losing sight of the serious message of the work in favor of collaborations and merchandising projects.

The wave of outrage on social media highlights a generational and cultural divide between the film's promoters and part of the audience. For many young adults, mainly readers of New Romance, it is difficult to accept that such a sensitive subject is treated with such levity. This tension highlights the importance for influencers to maintain a sensitivity consistent with the themes addressed, and demonstrates the impact of social media on the public perception of a work.

« It Ends With Us » Why is the film so controversial?

Film Promotion: A Communication Challenge

Marketing and promoting a film that deals with sensitive topics must be handled carefully. In the case of "It Ends With Us," Blake Lively's promotion was criticized by some for presenting the film as a romantic comedy, an angle deemed inappropriate given the nature of the source material.

The dynamic between Justin Baldoni and Blake Lively

Another aspect of the project that has been talked about is the professional relationship between Justin Baldoni and Blake Lively, the lead actress in the film "It Ends With Us." Rumor has it that tensions have arisen between the two, particularly due to their mutual absence from promotional events. However, despite these speculations, the two have maintained an appearance of mutual support for the success of the film.

The impact of rumors on production

The public and often amplified nature of rumors can influence perceptions of a film even before its release. For Baldoni and Lively, it was crucial to present a united front, despite allegations of disagreement. This dynamic, while unintentionally thrust into the spotlight, likely impacted how the film was promoted and received by audiences.

Balancing public sensitivity and expectations

Communicating a film that addresses such heavy themes requires a delicate balance. The challenge is to attract the audience while respecting the importance and gravity of the subjects covered. To achieve this, the promotion team had to continually adjust its approach, taking into account the feedback received at each stage.

The role of actors in awareness raising

The film’s actors, including Blake Lively and Brandon Sklenar, recognized the importance and responsibility of appropriately addressing themes of generational trauma and domestic abuse. Their commitment goes beyond performance; it extends to a personal commitment to the stories they tell and the people affected by them.

Actors' commitment to authentic representation

Brandon Sklenar, along with his cast mates, has often spoken about the importance of authentic and respectful portrayal of characters and situations. This commitment is evident not only on screen but also through their interactions with viewers and the communities involved.

Main players Commitment to the Theme
Blake Lively Participate in awareness discussions
Brandon Sklenar Working with trauma experts

Our opinion

The film “It Ends With Us” has sparked intense debate for a variety of reasons intrinsically linked to the artistic choices and the nature of the themes addressed. Colleen Hoover’s original work struck a nerve with its bold and honest exploration of domestic violence, a subject that remains relevant and crucial. The film adaptation has inherited this emotional charge, navigating a complex field of narrative fidelity, social responsibility and audience expectations. How we choose to discuss and represent these essential issues in our media will certainly influence cultural and social perception for years to come.

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