Instagram is innovating with an option for content creators: the Test mode. This feature allows you to test Reels with an audience that does not yet follow the creator's account. A clever way to check if a content has potential before exposing it to your subscribers.
Imagine being able to test your content ideas on Instagram before revealing them to your followers. Now you can, thanks to the new feature “ Test reels ". Thought for the content creators, this option allows you to experiment with new formats and concepts without fear of visible failure. What is this innovation, and how can it transform your Instagram strategy? Dive into this article to find out everything about this new tool that is already making headlines
Trial Mode: An Opportunity to Experiment Without Pressure
In a context where platforms are competing to attract creators, Instagram is offering the “ Test reels »or "Test mode". This tool offers professional creators a unique chance to test new ideas without fear of failure. At the same time, Instagram is trying to stand out from its main competitor, TikTok, by making it easier to explore innovative content.
Rolling out gradually worldwide, this feature is only available for professional accounts. While some welcome this progress, others wonder about its implications for theuser experience.
How does the trial mode work for your Reels?
Here are the essential steps to use this new feature:
| Stage | Detail |
|---|---|
| 1. Activate test mode | Post a Reel by selecting the “Try” option. This will only be visible to non-subscribers. |
| 2. Performance analysis | After 24 hours, check the statistics (views, likes, shares) to evaluate the engagement generated. |
| 3. Sharing with subscribers | If the results are satisfactory, decide whether or not to share the Reel with your regular subscribers. |
An automated sharing option for optimal success
Instagram goes one step further with an automatic sharing option. If your Reel reaches a set performance threshold within the first 72 hours, the platform can make it available to your followers without manual intervention.
However, the process of analyzing test Reels is different from that of regular content. The system prioritizes users who are likely to like the content among those who don't follow you yet, which can slightly delay the increase in views.
What Your Subscribers See (or Don't See)
Test mode offers complete discretion over your tests, with several particularities concerning visibility:
| Characteristic | Explanation |
|---|---|
| Visibility for you alone | You are the only one who knows that a Test Reel has been published. |
| Absence on main profile | The Test Reel will not appear on your grid or in the Reels tab until it is shared. |
| Not displayed to subscribers | Your followers don't see the content unless it's shared later or via private message. |
For more details, Instagram has a page dedicated to this feature.
Mixed reception among users
The design community is divided on Trial mode, with some seeing it as a strategic tool for testing concepts, while others are critical of its potential impact on the user experience.
Positive reviews
Some creators appreciate this opportunity to experiment without pressure. One creator who participated in the testing phase said her results were significantly better thanks to this option.
The reluctance
On the other hand, others are concerned about the increased promotion of content from unknown accounts. A common criticism is that Reels should first be shown to subscribers, who already struggle to see posts from creators they follow.
Many comments also point the finger at Instagram's algorithm. Creators complain that their followers don't see their content enough, demanding better visibility instead of new features.
And you, what do you think?
Is Trial Mode an interesting lever to boost your content or just another tool without any real added value? Test this feature as soon as it is available on your account and share your experience.
Practical FAQ for using the “Test Reels” mode on Instagram
What is Reels Test Mode on Instagram?
Reels Test Mode allows creators to test their videos on a non-subscriber audience, without them being visible to their regular subscribers.
How to enable Test Reels mode?
Create a Reel as usual, then select the 'Trial' option in settings before posting.
Why use this feature?
It offers creators an opportunity to test new formats without pressure, obtaining feedback based on engagement statistics.
Who can see a Test Reel?
Only non-subscribed users, selected by Instagram's algorithm, can view a test Reel.
When is a Test Reel's performance available?
Statistics, such as views, likes, comments and shares, are available 24 hours after publication.
Can I automate sharing of successful test Reels?
Yes, by enabling the auto-share option, Instagram will automatically post high-performing Reels to your followers.
Do Test Reels affect my other content?
No, they do not impact the visibility or ranking of your other posts. They are evaluated separately.
Can I delete a Test Reel?
Yes, you can delete a Test Reel at any time if you feel it is not meeting your expectations.
When will I be able to use the Reels trial mode?
This feature is currently rolling out to business accounts and will be available everywhere soon.
How do I optimize my test Reels?
Create engaging videos with a captivating opening, attractive visuals, and relevant captions to maximize engagement.
You are an influencer and you want to collaborate with a brand for a influencer marketing campaign ?
Contact us via our ValueYourNetwork instagram account so that we can offer you influencer marketing with our partner brands!