Practical guide to finding and saving filters on Instagram in 2025: quick methods, recommended apps and advanced tips for taking advantage of AR filters and photo presets. Tools, real-life examples and workflow to optimize your feed and stories.
This methodical guide presents concrete techniques for Finding a filter on Instagram, choosing the best photo filter and integrating external tools. Feedback, case studies and useful links to help you go deeper into each step.
Discover where to find a filter on Instagram: quick methods and shares
Effective filter research starts with understanding Instagram's native channels. Several paths lead to a filter: via a friend's story, the effects gallery, the creator's profile or by direct sharing. This first block details these paths with practical examples.
From story to effects gallery
When a filter is used in a story, its name and creator are displayed in the top left-hand corner. Clicking on it opens a form that lets you either "try it now", or save it to your effects gallery. Example: a designer shares a make-up filter. With two clicks, another user can test it and save it for future stories.
- Locate the filter name and click to try it out.
- Save to effects gallery for later access.
- Share the filter with a friend using the "send to" option.
Using the effects gallery: search and categories
The effects gallery concentrates most of the AR filters created by the community. Three ways to navigate: the exploration page (popular), the search bar (keywords, author) and the categories (beauty, decor, interaction). To Find a filter on Instagram, test specific keywords such as "vintage", "skin retouch" or the name of a reference creator to speed up discovery.
| Access | Advantage | Tip |
|---|---|---|
| Contact story | Fast and context-sensitive | Click on the filter name to save it |
| Effects gallery | Wide range of classified products | Use filters by category |
| Designer's profile | Access to the account filter page | Explore the designer's collection |
Case in point: Léa, a fictional influencer, saw an increase in engagement of 12 % after saving and reusing a consistent filter on three consecutive stories. Testing, saving and reapplying a filter helps establish a visual signature, useful for brands and creators who want to standardize their feed (see tips on how to get the most out of your Instagram photos).
Apps and tools for the best Instagram photo filter
Beyond native AR filters, third-party apps can be used to create consistent looks for publications and stories. This block compares the must-have apps (VSCO, Lightroom Mobile, Snapseed, Prequel, Huji Cam, Afterlight 2, Unfold, RNI Films) and suggests workflows adapted to the lens.
Choose according to objective: professional vs. instant aesthetics
For professional rendering and RAW processing, Lightroom Mobile remains the benchmark: presets, cloud synchronization and advanced tools. For an analog film aesthetic, RNI Films emulates iconic films. For fast, on-trend effects, Prequel or Huji Cam offer plug-and-play results. Snapseed is ideal for a powerful, free tool.
- VSCO: film filter and recipes to save.
- Lightroom: RAW control and synchronized presets.
- Snapseed: free, comprehensive mobile editing software.
- Prequel / Huji Cam: vintage and trendy effects for stories.
| Application | Force | Target audience |
|---|---|---|
| VSCO | Professional film filters | Designers and photographers |
| Lightroom Mobile | RAW processing and presets | Pros and agencies |
| Prequel | Trend & video effects | Young designers |
Here's an example: for a product campaign, combining Lightroom for color grading and Prequel for a touch of vintage allows you to align quality and trend. Practical guides, such as this strategyThe latest innovations demonstrate how to combine tools and formats to maximize visibility.
Advanced tips for customizing, saving and sharing AR filters
Filter personalization has become central in 2025, as brands and designers seek a unique visual signature. This section explores how to create recipes, share a gallery of effects and optimize reuse for a consistent content strategy.
Create and distribute a recipe
Several applications (VSCO, Afterlight 2, Lightroom) allow you to save "recipes" or presets. Once created, documenting the precise parameters facilitates replication by a team. For example, a fictitious brand, Studio Rouge, standardized its feed by sharing a pack of presets via a private link, reducing editing time per image by 40 %.
- Save recipe (exposure parameters, curves, HSL).
- Test on several visuals (portrait, landscape, product).
- Share via profile or send directly to homogenize the feed.
| Stage | Action | Expected result |
|---|---|---|
| Creation | Composing presets in Lightroom/VSCO | Reusable look |
| Test | Apply to 10 different visuals | Check consistency |
| Distribution | Share via link or profile | Time-saving and uniform |
Social sharing: an AR filter can be promoted via posts, Reels and the Creator Marketplace. To understand recent developments, read the article on enhancing the Creator Marketplace. Creators can also republish a story to promote a filter (see how to republish a story).
Final Insight: measuring the impact of a filter on KPIs (click-through rates, saves, shares) is the key to deciding whether a filter becomes an integral part of a visual identity. Ongoing optimization guarantees effective visual consistency.
Faq: finding a filter on Instagram
How do I find a filter on Instagram quickly?
To find a filter on Instagram quickly, use the effects gallery or click on the filter name in a story. Then save it to your collection for easy access. Development: the gallery offers a search by keywords and categories; searching the creator's name also reveals his entire collection of filters.
Why search for a filter on Instagram before posting?
Finding a filter on Instagram before posting helps to ensure the visual consistency of your feed. Development: applying the same preset or filter to publications creates a recognizable identity, and can improve the "wow" factor.commitment and brand image.
What tools will help you find a filter on Instagram in 2025?
Apps like VSCO, Lightroom and Snapseed help you find and reproduce an Instagram filter. Development: these tools offer presets, RAW editing and shareable recipes that complement Instagram's AR filters.
Is it possible to save an AR filter to reuse and find a filter on Instagram afterwards?
Yes, you can save an AR filter directly from the story or effects gallery. Development: once saved, the filter remains accessible in your effects gallery, facilitating its repeated application for a consistent strategy.
How do you find a filter on Instagram created by a specific influencer?
To find a filter on Instagram created by a influencervisit his profile and look for the effects tab (smiley icon) where his creations are listed. Development: clicking on an effect opens its detailed page, allowing you to try it out or save it.
What are the benefits of finding a filter on Instagram for a brand?
Finding a filter on Instagram helps a brand standardize its visual universe and increase recognition. Development: using a filter dedicated to all publications reinforces identity and can improve memorability by the audience.
How do you measure impact after finding a filter on Instagram?
Measuring impact involves tracking saves, shares and engagement of posts using the filter. Development: comparing KPIs before and after adoption of the filter enables you to assess its relevance to your strategy.
Is finding a filter on Instagram useful for recruiters on LinkedIn?
Yes, using a consistent filter can improve a profile photo and professional image on LinkedIn. Development: tools like Lightroom allow you to obtain a professional rendering adapted to pro use.
Can you create your own filter after finding an inspiring filter on Instagram?
It's possible to create a custom filter via Spark AR Studio after being inspired by a filter found on Instagram. Development: documenting the desired settings helps to reproduce the aesthetic and respect the originality.
How to find a filter on Instagram and use it for an influencer campaign?
Finding a filter on Instagram for a campaign involves choosing a consistent filter and sharing it with participating influencers. Development: providing a pack of presets and usage instructions ensures consistent, measurable execution.
ValueYourNetwork has been working with brands and influencers since 2016, offering cutting-edge expertise in influence marketing. Working with ValueYourNetwork means benefiting from hundreds of successful campaigns on social networks, expertise in connecting influencers and brands, and tailor-made support to maximize visibility. To discuss collaboration, contact us and discover how to turn your ideas into successful campaigns.