Influencer news

Do female influencers really earn less than their male counterparts? A new report shows that female content creators earn nearly 40% less money than men for similar sponsored content. The alarming finding of...

The alarming gap

Faced with the rapid evolution of artificial intelligence, social networks like Facebook and Instagram are going one step further: from the end of this month, Meta will exploit some of its users' public publications to perfect its AI. This move triggers

Snapchat is innovating again with its new sponsored lenses powered by artificial intelligence, immersing users in immersive digital worlds in collaboration with brands.

Snapchat continues to push the boundaries of technological innovation with the introduction of Sponsored Lenses created…

Amazon Amazon's Live shopping platform, Live, is coming to France, offering a new dimension to the online shopping experience, enhanced by live interaction.

Amazon Live opens to the French market, bringing with it a wind of change in...

In 2025, User Generated Content (UGC) is more than ever a pillar of digital marketing strategies, enriching the interaction between brands and consumers thanks to its authenticity and engaging potential.

Today, in the middle of 2025, the content...

Create communities on WhatsApp offers an effective solution to improve your online communications. This feature allows you to structure your discussion groups according to common sensitivities and interests, thus facilitating the management of interactions and limiting notifications.

The Alpha Generation is revolutionizing social media with its unique codes, more responsible approach, and surprising uses. Immerse yourself in this captivating world.

Slop will be invading social networks in 2025. Find out why this scourge of mediocre AI images worries Internet users, and how to protect yourself effectively.

Young people or seniors on TikTok, Netflix, or Instagram? You'll be surprised by the results of this study, which reveals who will truly spend the most time on these platforms in 2025.

Ray-Ban Meta x Coperni merges luxury, fashion and artificial intelligence in a limited edition that redefines the connected accessories of 2025.

Zuckerberg faces FTC antitrust lawsuit : Mark Zuckerberg's comments resurface and directly threaten Zuckerberg's ownership of Instagram and WhatsApp. Meta. Here's why everything could change.

WhatsApp's blue circle intrigues: useful assistant or intrusive tool? Find out what's behind this new feature Meta AI.

Influencers Finance: Discover how these content creators talk about money without taboos, influence young investors and revolutionize online finance.

One day, they were office workers, engineers, students or journalists. The next, they were ...

Spotify launches video monetization for French creators: find out how to take advantage of this opportunity to turn your podcasts into a sustainable income.

Spotify launches video monetization, a game-changer for podcasters and other users content creators. ...

High heels on Instagram A fashion phenomenon that goes beyond the simple hashtag to become a veritable style revolution in 2025. The world of digital fashion is changing at breakneck speed, and if there's one trend that's catching on, it's the hashtag.

TikTok and Spotify are music trendsetters, profoundly influencing the way we discover, consume and share music. Gone are the days when fans bought albums to listen to over and over again. Today, it's all a matter of a few clicks and a few seconds.

Discover an in-depth analysis of Alphabet's strategies and financial performance. Meta Platforms, the two digital giants, face up to current challenges and future opportunities.

Daily average: 4h26″! Find out why 59% of French people feel they spend too much time in front of screens, and how to reduce this digital addiction.

On average, French people spend more than four hours a day in front of screens. A figure ...

Bluesky is revolutionizing social networking in 2025 with its decentralized model. Find out why this platform is attracting more and more users!

TikTok shakes things up with new restrictions for teens! Family Connection, Meditation... Find out how the app is trying to curb teenage addiction.

Tired of intrusive calls on WhatsApp ? Discover the new call answering update video without automatically activating the camera. A revolution for your privacy and ease of use!

Find out how TikTok ultra fast fashion you to buy more and more clothes thanks to viral trends and marketing strategies ultra-efficient.

Fake influencers are invading social networks! Find out how to spot them and avoid their pitfalls to protect your investments in influencer marketing.

In the world of influencer marketing, brands seek to maximize their visibility and build relationships ...

Flashes revolutionizes photo sharing on Bluesky! Discover how this new app challenges Instagram with its decentralized, innovative approach.

Scarlett Johansson, one of Hollywood's most iconic actresses, is back in the news. But this time, it's not for a film role or performance. While Jurassic World Renaissance is set to hit cinemas this summer,