Influencer news

OpenAI's Sora 2 revolutionizes AI video with an unprecedented social network, already seen as a future direct competitor to TikTok. OpenAI's Sora 2 is shaking up the digital world. On Tuesday, September 30, the company behind ChatGPT unveiled a new application...

Regulatory changes concerning content creators are reshaping the rules of the game for influencer marketing in Europe. Between European harmonization under the Digital Services Act (DSA), strengthened national laws and self-regulation initiatives, brands,...

GP Explorer returns for its third and final adventure, The Last Race, promising an unprecedented blend of motorsport, web culture and show. Spearheaded by Squeezie since 2022, the concept has transformed creators into true competitors, bringing together a...

Detailed analysis of the shock recommendations of a French parliamentary commission: banning social networking for under-15s and introducing a digital curfew for 15-18 year-olds, between health issues, European legal issues and consequences for...

Dive into the world of family influencers: winning formats, effective collaborations and best practices for brands seeking authenticity and engagement. This article explores the secrets of creators who transform their daily lives into content...

Methodical analysis of the mechanisms that propel "back-to-school" series on social platforms: formats, narratives, ecosystems of influence and marketing levers that transform school fictions into viral phenomena. These series focus on the...

Precise analysis of the legal, technical and operational levers for reducing the risks associated with the power of influencers. This article examines the legal definition, the limits of application of the rules and practical solutions for protecting...

Neon Coat offers influencers and creators privileged access to free experiences, meals and services in exchange for authentic social content. This article looks at how the platform works, its implications for transparency and good practices...

French courts have ordered the removal of 26 publications promoting alcohol on Instagram and Facebook, forcing Meta to act and reopening the debate on the application of the Evin law to social networks. This article explains the legal background,...

True ambassadors of modern running, women content creators specialized in running are establishing themselves in 2025 as essential pillars of digital influence. Through authenticity, creativity and storytelling, they decipher trends,...

By 2025, social photography will be one of the major levers of digital influence. Mastering photographic trends and spotting emerging talent is becoming crucial to renewing your content strategy. From immersive experiences to...

In an era where social media is permeating every aspect of teenagers' daily lives, the influencer phenomenon is profoundly reshaping the construction of identity and perceptions of emotional well-being from a very young age. Faced with...

The micro-entrepreneur scheme is a simplified solution for anyone wishing to start a self-employed business. In 2025, this formula will simplify the process of setting up a business, calculating social security contributions and income tax...

LinkedIn continues to consolidate its position as the essential professional platform by extending the test of its new news banner. Since its launch in key countries such as the USA, Canada and India, this innovation is now gaining ...

Faced with the meteoric rise of artificial intelligence driven by its competitors, Mark Zuckerberg is stepping up investments at Meta to catch up and reposition the company in the global AI race. This article deciphers the strategies...

TikTok is shaking up the world of luxury by redefining the way consumers discover, covet and buy high-end products. This digital revolution, driven by young influencers and dynamic brands, is having a profound impact on...

The culinary scene is undergoing a profound transformation thanks to food creators, who blend aesthetics, entertainment and innovation to transform the art of cooking into a living, captivating spectacle. From the proliferation of shows to immersive events, discover how cooking

AI-generated ASMR on TikTok is revolutionizing the TikTok landscape: hypnotic videos of food in glass, fabricated soundscapes and massive Internet user infatuation are redefining the sensory experience. This trend combines technological prowess, virality and the emergence of new formats, questioning

WhatsApp is shaking up its historical model by integrating advertising formats into its Statuses and Channels for the first time. This evolution, carefully thought out to preserve the confidentiality of private exchanges, raises questions and opportunities for users and businesses alike.

Chat GPT VS Google Discover how these two technology giants are revolutionizing the way we interrogate the Web. Faced with the meteoric rise of conversational artificial intelligence, the place of the traditional search engine is being called into question.

The duel ...

A true link between generations, music has never ceased to work its magic over time. From ancestral rhythms to today's digital trends, it irrigates our daily lives with a variety of influences, nourishing individual creativity as much as...

According to a report by the Reuters Institute, a profound upheaval is underway: social networks are supplanting traditional information channels, making influencers central figures in shaping public opinion. This...

At the dawn of 2025, the Influencers Act is poised to redefine the marketing ecosystem. influencer marketing in Europe and France. The massive professionalization of the sector, the new risks for consumers and the need for transparency are pushing authorities, platforms and creators to

Perplexity partners with PayPal to transform conversational commerce. By integrating seamless payments directly into their AI-powered search engine, they're shaping a unique shopping experience, in line with the growing popularity of shopping features from ChatGPT and other industry giants.

The Cannes Film Festival 2025 saw the reinforced emergence of influencers as true protagonists of the red carpet, blending glamour, influencer strategy and digital audience. Between walking the steps under the spotlights and exclusive collaborations with...

Pinterest is moving up a gear by integrating artificial intelligence into its visual search. Thanks to these innovations, product and inspiration discovery becomes more intuitive, going beyond simple keywords. Between personalized recommendations and a rethought shopping experience, the platform

GP Explorer 3: everything you need to know about the latest GP event. Squeezie. It's the last race, and it promises to be a historic one. Here's all the information you need to know.

An edition that marks the end of the

In the age of short content and micro-communities, social networks have become much more than communication platforms. For affiliates, they now represent a powerful, fast and targeted source of traffic. Whether you're a content creator,...

Faced with the rise of misinformation on social media and the rise of behaviors deemed excessive by some creators, users are becoming increasingly uncompromising. A recent study confirms a strong trend: a majority of subscribers...