Influencer news

OFF February has arrived in France and is already causing a stir. This collective challenge involves cutting out social networking applications for 28 days to regain control of your attention. Thousands of participants are embarking on this ...

Squeezie and Ciao Kombucha illustrate the meeting of influence, better-for-you product and retail execution. From online social proof to on-shelf conversion, this launch shows how a brand driven by a creator can establish a lasting presence in...

Between Olympic record over 1,000 meters and Instagram power, jutta leerdam's trajectory at the 2026 Winter Olympics illustrates a shift: sports performance is now told in real time, under the gaze of fans, brands and the media. À...

At the Milan-Cortina Winter Games, Snoop Dogg at Jo 2026 isn't just putting on a show: he's embodying a new model of useful celebrity, combining spontaneous storytelling, media coverage and social influence. A ubiquitous figure at Olympic venues, Snoop Dogg...

At the Games, performance is played out on the track... and in the news feed. Influencers at the Olympic Games have established themselves as a relay of atmosphere, a lever of audience and a field of opportunities that organizers are learning to manage. Paris offered a...

Twitch is testing ads during stream breaks, and the reaction is immediate: frustrated viewers, streamers caught in the middle, and brands seeking visibility. Behind the controversy, one question dominates: where to draw the line between monetization and user experience?

Between conversational search engines, augmented browsers, and agents capable of synthesizing entire streams, AI is revolutionizing search and shifting the battle from visibility to trust, evidence, and context. Information retrieval is no longer...

Between punchlines, ironic duos, and collaborative investigations, the viral clashes on TikTok for the 2026 municipal elections are reshaping the local battle. Short formats, algorithms, and hybrid creators are transforming the campaign into a narrative arena where every second...

Amazon, social platforms and major cloud players are committing over 600 billion to accelerate artificial intelligence: data centers, chips, models, but also new uses on the content side. Behind the hype, a recomposition of the...

All-Star NBA 2026 in the designer capital of the world: a weekend conceived as a total cultural product, where the new USA vs World format, the power of designers and the innovation of brands redesign the way basketball is consumed, on the floor as well as on...

Between persistent inflation, climate anxiety and the omnipresent influence of platforms, Generation Z is inventing a form of consumption that is both cautious and expressive. Let's decipher the trade-offs, emotional triggers and new buying grounds that...

Upscrolled is establishing itself as the new social outsider capturing American attention in the wake of TikTok's toppling. Transparency, freedom of expression and user control: the promise is seductive, but the execution will have to follow. Since the change of control of...

In Los Angeles, an unprecedented trial on social network addictions pits Instagram, Facebook, YouTube and TikTok against a popular jury. Beyond the content, it's the design of the platforms - algorithms, personalization and infinite scrolling - that is...

In the space of ten years, influencer marketing has gone from an opportunistic test to a controlled, measured and supervised strategic mechanism. Massive adoption by brands, diversification of creator profiles and performance requirements have redefined this now central lever...

Threads is establishing itself as a laboratory for social media uses: conversational formats, trust signals, less intrusive targeting and creator-brand integrations. Between now and 2026, these innovations will reshape influence strategy, from the creation of...

A 2026 panorama of the social media that really count: accelerating platforms, winning formats, signs of running out of steam and concrete methods for turning visibility into results. Between the saturation of certain feeds, the rise of communities and the breakthrough...

Not following trends isn't a retreat from the world: it's often a method for rediscovering truer, less performative exchanges, better aligned with one's values on social media. In a news feed that changes by the minute, the...

In 2026, content creation is no longer a simple platform phenomenon: it's a structured market, driven by everyday uses, diversified business models and accelerated professionalization. Understanding this boom means understanding how...

Between artificial intelligence, social commerce and the quest for authenticity, social media has changed pace in 2025. To prepare for 2026, brands must learn to read weak signals, secure trust and industrialize creativity without...

In the UK, Reddit has overtaken TikTok in terms of usage: a shift fueled by Google search, Gen Z and the return of communities. We take a look at the mechanics, the numbers and the opportunities for brands. Reddit has not only "progressed" in the...

A methodical overview of the social platforms that structure monitoring, signals and trading decisions: from Telegram to X, via YouTube, Reddit and LinkedIn, with concrete uses, risks of manipulation and benchmarks for following the...

Creating a 2025 retrospective on Instagram and TikTok is easy when the narrative is clear, the editing rhythmic and the trends well chosen. This guide details a reliable method, formats that perform and concrete adjustments for publishing a memorable recap. À...

Explore the key trends of 2026 with Pinterest Predicts: 21 creative signals that herald a year marked by comfort, self-affirmation and a bolder aesthetic. Fashion, beauty, home decor, travel and food: the essentials for creating content that...

Mariah Carey kicks off the festive season with an exclusive concert designed as a total event: vocal performance, "Merry Christmas" staging, and meticulous digital activation. With record-breaking streaming, targeted merchandising and premium partnerships, here's...

From February 2026, Esta's application could switch to a much more intrusive digital control: five years of activity on social networks and phones, ten years of e-mails, and more detailed family elements. For travelers on the 42...

Less assiduous than in Italy or the UK, a more discreet expression of opinion than in the U.S., but remarkably consistent: in France, Facebook remains a reflex. The latest CNC report highlights more "spectator" uses, centered on the...

Between the protection of minors, the effectiveness of age controls and the risks to privacy, France wants to review access to social networks before the age of 15. The debate is also taking place at European level, where technical tools are being developed to make it possible to...

Social networks now serve as a compass for the vast majority of French people, helping them to find their way in the world of employment, help and retraining. However, the transformation of this information into concrete opportunities remains a minority, revealing a clear gap between...

Pinterest is transforming the experience of its boards, turning them from simple collections of images into genuine action spaces, personalized and boosted by artificial intelligence. Between product recommendations, immersive experiences and new...

The must-have platforms that will dominate the digital landscape in 2026 will redefine content creation, e-commerce and influencer marketing. With ultra-personalized videos, artificial intelligence integrated into every stage of the customer journey and networks...

Snapchat unveils its next-generation Augmented Reality Spectacles, powered by a new Snap OS system, hand/voice interaction and advanced spatial tracking. Between developer access at 99 $/month, use cases for brands and a strategic duel with Meta...

Between promises of effectiveness and ethical grey areas, virtual influencers are reshaping the rules of marketing. Brands are seduced by their algorithmic precision, but their synthetic nature raises questions about trust, transparency and audience security....

LinkedIn's new 2025 algorithm is shaking up post visibility. Discover the 7 big changes and expert advice on how to adapt your strategy now. LinkedIn has struck again. The new LinkedIn 2025 algorithm completely redefines...

Canva accelerates into 2025 with a strategy focused on AI and smarter, more collaborative and measurable design. Between Visual Suite 2.0, generative assistants and aesthetic trends blending vintage and algorithmic precision, the platform wants to become...

Analysis of the major trends in influencer marketing in 2025: the apotheosis of creators, the ebb of overconnection, the reinvention of formats, the rise of AI and the rise of subversive creators to guide brand strategies. A panorama of influencer marketing...

Dive into the heart of ASMR creators: explore the profiles, the formats that work and the reasons why these influencers soothe our nights. This article identifies the talents to watch, dissects marketing practices and offers concrete benchmarks...

Discover Le Jardin, the ephemeral oasis at Hôtel Mahfouf in Paris by Lena Situations: a plant-based space from August 2 to 31, 2025 at the Pavillon Chesnaie du Roy offering vegan dining, a lifestyle boutique and convivial evenings for a true urban escape. Le Jardin...

Tanaland is emerging as a creative and collective response to ordinary sexism on social networks. Appearing on TikTok, this imaginary nation transforms an insult - tana - into a symbol of resistance, offering a virtual "safe place" for women who...

OpenAI's Sora 2 revolutionizes AI video with an unprecedented social network, already seen as a future direct competitor to TikTok. OpenAI's Sora 2 is shaking up the digital world. On Tuesday, September 30, the company behind ChatGPT unveiled a new application...

Regulatory changes concerning content creators are reshaping the rules of the game for influencer marketing in Europe. Between European harmonization under the Digital Services Act (DSA), strengthened national laws and self-regulation initiatives, brands,...

GP Explorer returns for its third and final adventure, The Last Race, promising an unprecedented blend of motorsport, web culture and show. Spearheaded by Squeezie since 2022, the concept has transformed creators into true competitors, bringing together a...

Detailed analysis of the shock recommendations of a French parliamentary commission: banning social networking for under-15s and introducing a digital curfew for 15-18 year-olds, between health issues, European legal issues and consequences for...

Dive into the world of family influencers: winning formats, effective collaborations and best practices for brands seeking authenticity and engagement. This article explores the secrets of creators who transform their daily lives into content...

Methodical analysis of the mechanisms that propel "back-to-school" series on social platforms: formats, narratives, ecosystems of influence and marketing levers that transform school fictions into viral phenomena. These series focus on the...

Precise analysis of the legal, technical and operational levers for reducing the risks associated with the power of influencers. This article examines the legal definition, the limits of application of the rules and practical solutions for protecting...

Neon Coat offers influencers and creators privileged access to free experiences, meals and services in exchange for authentic social content. This article looks at how the platform works, its implications for transparency and good practices...

French courts have ordered the removal of 26 publications promoting alcohol on Instagram and Facebook, forcing Meta to act and reopening the debate on the application of the Evin law to social networks. This article explains the legal background,...

True ambassadors of modern running, women content creators specialized in running are establishing themselves in 2025 as essential pillars of digital influence. Through authenticity, creativity and storytelling, they decipher trends,...

By 2025, social photography will be one of the major levers of digital influence. Mastering photographic trends and spotting emerging talent is becoming crucial to renewing your content strategy. From immersive experiences to...

In an era where social media is permeating every aspect of teenagers' daily lives, the influencer phenomenon is profoundly reshaping the construction of identity and perceptions of emotional well-being from a very young age. Faced with...

The micro-entrepreneur scheme is a simplified solution for anyone wishing to start a self-employed business. In 2025, this formula will simplify the process of setting up a business, calculating social security contributions and income tax...

LinkedIn continues to consolidate its position as the essential professional platform by extending the test of its new news banner. Since its launch in key countries such as the USA, Canada and India, this innovation is now gaining ...

Faced with the meteoric rise of artificial intelligence driven by its competitors, Mark Zuckerberg is stepping up investments at Meta to catch up and reposition the company in the global AI race. This article deciphers the strategies...

TikTok is shaking up the world of luxury by redefining the way consumers discover, covet and buy high-end products. This digital revolution, driven by young influencers and dynamic brands, is having a profound impact on...

The culinary scene is undergoing a profound transformation thanks to food creators, who blend aesthetics, entertainment and innovation to transform the art of cooking into a living, captivating spectacle. From the proliferation of shows to immersive events, discover how cooking

AI-generated ASMR on TikTok is revolutionizing the TikTok landscape: hypnotic videos of food in glass, fabricated soundscapes and massive Internet user infatuation are redefining the sensory experience. This trend combines technological prowess, virality and the emergence of new formats, questioning

WhatsApp is shaking up its historical model by integrating advertising formats into its Statuses and Channels for the first time. This evolution, carefully thought out to preserve the confidentiality of private exchanges, raises questions and opportunities for users and businesses alike.