Influencer news

Perplexity partners with PayPal to transform conversational commerce. By integrating seamless payments directly into their AI-powered search engine, they're shaping a unique shopping experience, in response to the rise of online shopping features.

The Cannes Film Festival 2025 saw the reinforced emergence of influencers as true protagonists of the red carpet, blending glamour, influencer strategy and digital audience. Between walking the steps under the spotlights and exclusive collaborations with...

Pinterest is moving up a gear by integrating artificial intelligence into its visual search. Thanks to these innovations, product and inspiration discovery becomes more intuitive, going beyond simple keywords. Between personalized recommendations...

GP Explorer 3: everything you need to know about the latest GP event. Squeezie. It's the last race, and it promises to be a historic one. Here's all the information you need to know.

An edition that marks the end of the

In the age of short content and micro-communities, social networks have become much more than communication platforms. For affiliates, they now represent a powerful, fast and targeted source of traffic. Whether you're a content creator,...

Faced with the rise of misinformation on social media and the rise of behaviors deemed excessive by some creators, users are becoming increasingly uncompromising. A recent study confirms a strong trend: a majority of subscribers...

Discover why 2025 is a turning point for social media: case studies, new features, emerging platforms, and the impact of Generation Z are reinventing online engagement. This in-depth analysis, supported by the latest industry data, allows

Meta and Ray-Ban are set to shake up the wearable technology market with an announcement from Mark Zuckerberg that this year will pave the way for a new generation of connected eyewear. This innovation, which is part of a dynamic combining intelligence

OpenAI strikes a blow by positioning itself in the product search market, hitherto dominated by Google Shopping. With the integration of real-time shopping functionality into ChatGPT Search, the online shopping and comparison experience is now even more intuitive.

Meta is actively engaged in the transformation of smart glasses, combining design, advanced technology and interactivity to maintain its supremacy in the face of fierce competition, notably from Apple. The imminent release of the new Hypernova glasses, equipped with a head-up display and

Spotify invests $100 million in partnerships with major podcasters to redefine the podcast landscape streaming audio and video. The goal is to compete with YouTube by focusing on innovation and advantageous remuneration models.

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The influencer marketing industry has grown at a rapid pace in just two decades, presenting society with numerous challenges in terms of transparency, ethics, and regulation. Between government intervention, new laws, and...

Enfants influenceurs : une vie sur les réseaux explores the risky daily lives of young people on Instagram, YouTube and TikTok. This documentary reveals the real dangers of the phenomenon. Every day, millions of children expose themselves on social networks, often urged...

Do female influencers really earn less than their male counterparts? A new report shows that female content creators earn nearly 40% less money than men for similar sponsored content. The alarming finding of...

The alarming gap

Faced with the rapid evolution of artificial intelligence, social networks like Facebook and Instagram are going one step further: from the end of this month, Meta will exploit some of its users' public publications to perfect its AI. This move triggers

Snapchat is innovating again with its new sponsored lenses powered by artificial intelligence, immersing users in immersive digital worlds in collaboration with brands.

Snapchat continues to push the boundaries of technological innovation with the introduction of Sponsored Lenses created…

Amazon Amazon's Live shopping platform, Live, is coming to France, offering a new dimension to the online shopping experience, enhanced by live interaction.

Amazon Live opens to the French market, bringing with it a wind of change in...

In 2025, User Generated Content (UGC) is more than ever a pillar of digital marketing strategies, enriching the interaction between brands and consumers thanks to its authenticity and engaging potential.

Today, in the middle of 2025, the content...

Create communities on WhatsApp offers an effective solution to improve your online communications. This feature allows you to structure your discussion groups according to common sensitivities and interests, thus facilitating the management of interactions and limiting notifications.

The Alpha Generation is revolutionizing social media with its unique codes, more responsible approach, and surprising uses. Immerse yourself in this captivating world.