Influencer marketing campaign: Direct Energie


Influencer marketing campaign: Direct Energie

Thierry Moussu, Digital Relationship Manager: " Value Your Network helped us boost engagement with our competition, with a 5-fold increase in entries on the first day! It's definitely an effective way of going viral.





The objectives

Direct Energie, the electricity and gas supplier for energy savings, has launched a fun game for the Christmas seasonto win numerous gifts: The aim was to get as many people as possible to take part.


The system set up with #ValueYourNetwork

A campaign influencers ValueYourNetwork on #DirectNoelwith a pay-per-engagement approach, targeting the general public.

  • Proposed networks : Facebook, Twitter
  • Proposed target : 
  • Brief Message: "Every day, a gift to win with Direct Energie! Try your luck! #DirectNoel "



  • 750 K followers - exposed fans
  • 118 % commitments in relation to objectives


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