With over 21 million monthly active users in FranceTikTok has established itself as an essential platform for entertainment, intelligence and business development. marketing strategies. However, to take full advantage of this tool, it is essential to optimize its TikTok news feed.
Discover our practical tips for personalizing your recommendations and maximizing your visibility on this booming social network.
How TikTok's Algorithm Works
The TikTok algorithm is sophisticated and personalizes your experience according to your behaviors. This precision is based on several key factors.
Interaction with content
Every action you take on TikTok directly influences the suggestions in your For You feed:
- All likes indicate that you enjoy a type of content.
- All comments signal deeper engagement, prompting TikTok to suggest similar videos to you.
- All shares are perceived as high value-added interactions.
- All recordings are considered major signals of relevance.
Video Features
The algorithm carefully analyzes the content of the videos to refine its recommendations:
- All hashtags categorize videos and target a specific audience.
- All folk music increase the visibility of videos thanks to their virality.
- All legends help contextualize posts and attract the right viewers.
Technical data and history
Things like your locationyour language and your viewing habits also influence which videos appear in your feed. TikTok prioritizes content that you watch in full or multiple times.
Choosing which accounts to follow
Identify your goals
Setting clear goals is crucial before following accounts. For example, if you are looking to improve your competitive intelligence, favor the content creators related to your industry. If your goal is boost your creativityfollow inspiring or innovative accounts.
Avoid unnecessary subscriptions
For professional use of TikTok, focus on accounts that add real value. Don't limit yourself to following your friends or general influencers unrelated to your goals.
Explore strategic hashtags
Search for hashtags specific to your field to identify relevant creators. For example, an e-commerce entrepreneur might explore #EcommerceTips or #MarketingDigital to find useful content.
Navigate between “Following” and “For You” feeds
TikTok offers two distinct streams, each with its own advantages:
- Follow-up : Access the publications of the accounts you are subscribed to to follow their news.
- For you : Discover personalized content based on your interactions and interests, even if you don't follow the creators.
Switching between these streams allows you to combine loyalty and discovery to enrich your experience.
Set up notifications for targeted monitoring
TikTok lets you customize notifications to avoid distractions while staying informed:
- Publications : Enable alerts only for strategic accounts.
- LIVE Videos : Receive personalized notifications for relevant live events.
- No : Turn off notifications for less essential accounts.
These adjustments ensure an optimized flow adapted to your professional needs.
Interact intelligently with content
To maximize the effectiveness of your news feed, focus on thoughtful interactions:
- Share or save the videos that meet your goals.
- Comment to engage relevant discussions.
- Respond to creators or initiate discussions to increase your visibility.
Use the “Unfollow” feature
Don’t hesitate to unfollow accounts that no longer provide value. This helps keep your feed clean and relevant. TikTok notifies you if you unfollow an account you’re mutually following, giving you the opportunity to preserve strategic relationships.
Optimizing your wire for professional use
Optimizing your TikTok feed is all about understanding the algorithm and carefully selecting content and accounts. By interacting intelligently and setting your preferences, you’ll create an environment that’s tailored to your business goals.
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