Could you tell us a little about yourself so that we can get to know you better? 

My name is Héléna Sayer. influencer fashion. I'm 20 and live in Alsace.
I am a third-year law student at the Faculty of Law in Strasbourg.
My hobbies outside my studies are sport, music, fashion, travelling and seeing my friends.

Date of creation of your activity on the social networks as a fashion influencer?

Summer 2019

What a community and audience are you targeting?

I mainly target girls and boys with an interest in content related to fashion and travel.

What triggered you and why did you embark on your social networking adventure?

The trigger was the fact that I was taken on by well-known accounts on Instragam, which enabled me and gave me the desire to continue.

How much time do you spend on your posts and/or videos? Creating, directing, editing...? 
Do you produce your own visuals and photos? And if so, what equipment do you use?

I don't have a specific time to devote to my posts; they come naturally, depending on the photos I get and the retouching I have to do.
Most of my photos are taken by a member of my family (my mother) and with my phone (iPhone 12 pro).

How do you manage your time, between your family, your work and your social networks? Do you have a job or other activity besides your work as a fashion influencer?

Being methodical, I know how to manage my time between revisions, my social life and my studies. I try to be as active as possible, even during exam periods.

Where do you find most of your inspiration? And which social networks do you use most?

I mainly get my inspiration from other accounts Instagram and my personal inspiration. It's also where I am that inspires me to do this or that job.

The social networks I use most often are Instagram and Snapchat with my friends.

 What was your strategy for developing your Instagram community?

I don't really have a strategy for developing my community, the idea being to remain myself. However, some accounts have allowed me to develop my account more quickly, which I think has been an advantage.

Do you have any organizational tips for others? influencers fashion? What are your 3 tips for someone just starting out on Instagram?

The 3 pieces of advice I would give are as follows:

Take the time to take beautiful photos, and try to find a place with good lighting.
Don't hesitate to modify saturation/brightness/heat, etc. to achieve a coherent feed.  
Remain true to yourself in the posts/stories you create, in order to provide content that differs from that of other accounts.

What do you think makes a successful collaboration proposal?

Generally speaking, a successful collaboration proposal, in my opinion, would be a request made with all the details necessary for the partnership: for example, with photos of the proposed products, the mutual expectations of each party, and so on.

Thanks to Héléna for this interview. We recommend you follow her instagram account fashion influencer

His INSTAGRAM account to follow =>


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