Get more views on TikTok with these 15 effective strategies! Find out how to optimize your content and boost your audience today.
TikTok has become a go-to playground for creators, brands, and influencers. But getting more views on TikTok isn’t always easy. With millions of videos posted every day, it takes a well-thought-out strategy to stand out. Luckily, there are proven techniques to maximize your visibility and skyrocket your stats.
Discover in this article the 15 Tried and Tested Strategies to get more views on TikTok.
Understanding What a View Is on TikTok
Before diving into strategies to get more views on TikTok, it is essential to understand how views are counted. On TikTok, a view is recorded whenever a user watches at least one second of your video. If someone watches multiple times, each view is counted, increasing your view total.
If you monetize your content with the TikTok Creator Fund, only qualified views (at least five seconds of viewing) are taken into account to generate revenue.
Does TikTok pay for views?
Contrary to certain preconceived ideas, TikTok does not automatically pay for each view. Through the TikTok Creator Fund, creators can earn between 0.02 and 0.04 cents per 1,000 views. In other words, to earn $100, you need to accumulate several million views.
Why are views important on TikTok?
The more views your video gets, the higher the TikTok algorithm promotes it in recommendations and on the page " For you ". This means that every view counts and can open the door to exponential growth. More views also lead to more interactions (likes, shares, comments), which boosts your overall visibility.
15 Strategies to Get More Views on TikTok
1. Use strategic hashtags
Hashtags are essential for the referencing on TikTok. Add popular hashtags and relevant related to your content. Some tips:
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Take inspiration from the hashtags used by your competitors.
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See section Trends to see popular hashtags.
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Mix niche hashtags and hashtags with high audiences (#PourToi, #Viral, #TikTokTrends).
2. Create a video series
If a video is doing well, create a multi-part sequel. TikTok even allows you to group these videos into playlists, making it easier to engage your audience.
3. Add trendy music or sound
Audio plays a key role on TikTok. Use viral music and trendy sound effects to maximize your visibility.
4. Follow the latest trends
TikTok is fast-moving. If a trend is exploding, create content related to it before it becomes obsolete.
5. Tailor your content to your target audience
Identify your audience and tailor your videos to meet their expectations. Use the TikTok Analytics to see which type of content works best.
6. Post at the right time
Posting times greatly influence a video’s performance. Here are the best times to post on TikTok:
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Tuesday : 16h-18h
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Wednesday : 9am-11am, 2pm-6pm
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Thursday : 9am-11am, 2pm-6pm
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Friday : 16h-18h
7. Share your videos on other platforms
Don't limit your broadcasting to TikTok. Share your videos on Instagram Reels, YouTube Shorts and Facebook to reach a wider audience.
8. Respond to comments with videos
Turn comments into content! TikTok allows you to respond to a comment in video, thus generating more engagement and views.
9. Use the Duet and Stitch features
These features allow you to interact with other creators, adding a personal touch to existing content.
10. Work with influencers and UGC creators
Influencers already have a loyal audience. Collaborate with them to take advantage of their notoriety and get more views on TikTok.
11. Take part in TikTok challenges
Challenges are a great opportunity to benefit from a viral effect. Create an original challenge or participate in the popular ones.
12. Publish content regularly
TikTok recommends publishing 1 to 4 videos per day to maximize your chances of going viral.
13. Interact with your audience
Comment, like and reply to messages to increase your engagement rate and maximize your views.
14. Experiment with different video formats
Test long videos, short videos, videos with text, videos with effects, etc. The algorithm favors diversity and engaging content.
15. Collaborate with other creators
Collaboration between accounts enables to exchange audiences and attract more views.
What you need to remember
Getting more views on TikTok is no accident. By applying these 15 Proven Strategies, you will increase your visibility and your commitment on the platform. Experiment, analyze your performance and adapt your strategy according to trends.
If you want to go further and maximize your impact on TikTok, call on experts from influencer marketing as ValueYourNetworkSince 2016, our agency has been supporting brands in implementing effective and profitable influence strategies.
So which strategy will you test first?