Luxury ready-to-wear brands are now at the heart of digital strategies, and the influence of social networks is stronger than ever.! Dior, Chanel, Louis Vuitton… What are the names most mentioned by influencers? Dive into the world of luxury and fashion.
In the luxury world, ready-to-wear represents a market where innovation, elegance and notoriety play a crucial role. According to the latest studies, the luxury market is expected to reach 369 billion in 2024, with an average annual growth of 3.22 % by 2028. This phenomenon is accompanied by a rise in power of influencers, who now shape the image and desirability of major fashion houses.
So what are the luxury ready-to-wear brands that dominate mentions on social networks and captivate the attention of fashion lovers? Let's dive into this fascinating world.
Louis Vuitton: the indelible mark on the world of luxury
Louis Vuitton excels in the world of luxury ready-to-wear brands. With its famous monogram and its daring artistic collaborations (like those with Virgil Abloh and Yayoi Kusama), the brand is making its mark on Instagram and TikTok.
👉 Number of interactions on social networks in 2024: 25 million
Its association with the NBA also helped to modernize its image and reach a wider audience, combining luxury and streetwear.
Dior: the timeless icon of luxury ready-to-wear
Dior is an absolute reference among the luxury ready-to-wear brands. Its exceptional know-how and its couture DNA allow it to be omnipresent on social networks. Thanks to prestigious collaborations with celebrities Like Bella Hadid or Jisoo from Blackpink, Dior maintains a digital presence unavoidable.
👉 Number of interactions on social networks in 2024: 17.9 million
With collections that combine refinement and modernity, Dior continues to seduce lovers of haute couture and sophisticated ready-to-wear.
Gucci: the eccentricity that leaves its mark
Gucci is undoubtedly the house that has most transformed the image of luxury ready-to-wear in recent years. Its bold and exuberant style attracts younger generations, in search of a more expressive luxury.
👉 Number of interactions on social networks in 2024: 8.6 million
With its extraordinary fashion shows and collaborations with iconic celebrities, Gucci continues to reinvent luxury fashion.
Tiffany & Co: jewelry and ready-to-wear on the rise
Tiffany & Co continues to seduce with its luxurious ready-to-wear and timeless accessories. The American brand, now under the aegis of LVMH, is multiplying its collaborations and strengthening its digital image.
👉 Number of interactions on social networks in 2024: 7.6 million
Cartier: timeless elegance and innovation
Cartier, synonymous with excellence and prestige, is also making its mark in the world of ready-to-wear thanks to effective digital communication and collaborations with renowned celebrities and influencers.
👉 Number of interactions on social networks in 2024: 4.7 million
Chanel: French elegance always at the top
It's hard to talk about luxury ready-to-wear brands without mentioning Chanel. Its strong identity, inherited from Coco Chanel, continues to make an impression. The house relies on powerful muses like Margot Robbie and Kristen Stewart to establish its prestige.
👉 Number of interactions on social networks in 2024: 4.5 million
Prada: the Italian house that seduces the new generation
Prada is causing a sensation on social media with collections that combine modernity and avant-garde. Its ready-to-wear combines luxury and innovation, attracting an increasingly wide audience.
👉 Number of interactions on social networks in 2024: 4.4 million
Alexander McQueen: heritage and creativity at the service of luxury
Alexander McQueen is a brand that embodies boldness and uniqueness in the world of ready-to-wear. Its rebellious aesthetic continues to inspire and captivate fashion enthusiasts.
👉 Number of interactions on social networks in 2024: 4.2 million
Versace: glamour and extravagance at the top
Versace is a brand synonymous with glamour and exuberance. Its ready-to-wear is distinguished by its bold designs and iconic prints that seduce fashion lovers around the world.
👉 Number of interactions on social networks in 2024: 4.1 million
Loewe: the Spanish house on the rise
Loewe is enjoying a meteoric rise in the world of luxury ready-to-wear. Its innovative approach and modern aesthetic have earned it a place among the most influential brands.
👉 Number of interactions on social networks in 2024: 3.9 million
Asian Ambassadors: K-Pop Phenomenon Takes Over Luxury
K-Pop is a real trend on social networks: 1 billion messages are published in 2024 on this subject.
Luxury brands were quick to spot the phenomenon, now surrounding themselves with these faces to embody their creations.
👉 Cartier particularly stands out with his collaboration with the singer THV. Verdict: 3.1 million likes on his Reel.
What you need to remember
All luxury ready-to-wear brands have evolved by adapting to the new codes of digital and social networks. Today, they rely on well-orchestrated influence campaigns to reach a wider audience and engage their community. Dior, Chanel and Louis Vuitton largely dominate the ranking, but more recent brands like Jacquemus are shaking up the established codes.