Every year, Pinterest unveils its predictions for future trends, and 2025 is no exception. Based on an in-depth analysis of the searches of its 537 million monthly users, the report Pinterest Predicts highlights the “moments, aesthetics and trends” that will dominate the year.
These insights, valuable for marketers and content creators, reveal the aspirations of Generation Z, Millennials, and Boomers. Here's a detailed look at the trends to watch in beauty, fashion, cooking, decor, and more.
Beauty Trend
Auradieuse: luminous, spiritual make-up
Visit make-up halo is named the top trend of the year. With an increase in searches for “multicolor eye makeup” (+365 %) and “gold aura” (+75 %), this style highlights a quest for creativity and inner connection.
- How to adopt it? Apply vibrant eyeshadows, play with gradients and create an aura effect around the eyes.
- Bonus tip : Pair this aesthetic with '80s makeup for a retro-meets-modern mix.
My Well Salted Witch: A Mystical and Marine Beauty
Dive into the dark mermaid universe with deep make-up, wet-look wavy hairstyles and underwater-inspired nail art. The trend is particularly appealing to Gen Z and Millennials with +695,% searches for “dark mermaid makeup”.
- Looks to try : Opt for sea-effect nails or wavy hair to embody this aesthetic.
- Why does it work? This style evokes mystery and elegance, perfect for your evenings or your network content.
Trending Celebrations
Rococo is not dead: the return of baroque opulence
Weddings and parties in 2025 are adorned with corsets, ornate table runners and rococo cakes, with +5465 % increase for searches related to rococo outfits.
- Decoration : Add luxurious elements like chandeliers and embroidered fabrics for a lavish effect.
- Fashion idea : Structured corsets and sophisticated dresses are essential to get in on this trend.
Offbeat dinners: tables transformed into works of art
Extravagant dinners are in full swing with gravity-defying centerpieces and surrealist-colored flowers. This aesthetic, inspired by Salvador Dalí, is seeing +70 % searches for “modern surrealism.”
- Get inspired : Use unexpected items for your table settings, like strawberries or bold floral arrangements.
- To remember : Mix modern and classic elements to surprise your guests.
Cross-functional trends
Cerise mania: a touch of ruby in all areas
From decor to cocktails, color cherry red imposes itself with +325 % increase for research.
- Decorating ideas : Transform a bedroom with red accents and cherry objects for a bold ambience.
- Kitchen side : Revisit the martini with a cherry twist for your receptions.
Château-core: a revisited medieval aesthetic
Gothic and medieval styles are making a comeback, with antique dresses, jewelry, and castle plans taking center stage (+110 % for “medieval”).
- For your outfits : Adopt blue medieval dresses or chainmail necklaces.
- Interior decoration : Opt for castle-core architectural elements for a royal effect.
Entertainment Trends
Player One: Personalized Avatars and Digital Creativity
In 2025, customize your avatars with custom clothing, accessories, and hairstyles. Searches for “cute outfit codes” increase by +100 %, reflecting players’ enthusiasm for these options.
- Why is it trendy? These avatars allow you to express your style while staying connected to gaming culture.
- Board : Integrate these customizations into your content to attract a young public and creative.
Fashion trends
Double je: the art of coordinated outfits
Matching outfits dominate festivals and events, with a +80 % increase for “couple matching tops”.
- Practical ideas Match your outfits with accessories such as bracelets or matching bags.
- Why does it work? This creates an impactful visual effect, ideal for Instagram photos.
Bike era: the return of biker style
Leather jackets and biker boots are becoming a must-have, with a +445 % increase in related searches.
- Look to try : Pair lace skirts with biker pieces for a bold contrast.
- Decoration bonus : Accessories like slouchy bags complement this style perfectly.
Tendance Maison
Primary bonus: a fun and colorful decoration
Primary colors and handmade designs transform interiors into artistic spaces.
- DIY : Personalize your walls with colorful borders or paint your furniture for a unique interior.
- Decorating tip : Leave room for imperfection for an authentic and lively touch.
FAQ: your questions about Pinterest Predicts 2025 trends
-
What is Pinterest Predicts?
An annual report highlighting emerging trends for the year ahead, based on analysis of user searches. -
How can I integrate halo makeup into my daily life?
Opt for colorful shadows and play with gradients for a vibrant effect. -
What are the star colors of 2025?
Cherry red, gold and shades inspired by the seabed. -
How to adopt the rococo trend?
Opt for opulent accessories and baroque decorative elements. -
What is Chateau-core style?
A Gothic and medieval aesthetic incorporating antique jewelry and historic architectural elements. -
Why is biker style making a comeback?
Its boldness and functional allure appeal to both Gen Z and Boomers. -
How to organize a surrealist party?
Use original centerpieces and vibrant colors to surprise your guests. -
What are the essentials for a biker look?
Boots, leather jackets and slouchy bags are a must. -
Maximalism in decoration: for whom?
For those who love to mix bold patterns and vibrant colors. -
How can influencers capitalize on these trends?
By integrating them into their visual content to capture attention and expand their audience.
In 2025, let yourself be inspired by these trends to transform your daily life and stand out, whether in your looks, your home or your online publications.
You are an influencer and you want to collaborate with a brand for a influencer marketing campaign ?
Contact us via our ValueYourNetwork instagram account so that we can offer you influencer marketing with our partner brands!