Expert in Business Development and Influential Marketing
With an academic background in communications and sales, Sophie A. has distinguished herself through her talent for connecting advertisers with the most relevant influencers. As a salesperson specializing in influencer marketing, she plays a key role in connecting brands and content creators, ensuring strategic and mutually beneficial collaborations.
Sophie is renowned for her ability to identify advertisers' needs and propose tailor-made solutions through partnerships with targeted influencers. She excels at contract negotiation and relationship management, ensuring that each campaign performs to brand expectations.
Passionate about her field, Sophie regularly shares her expertise through articles dedicated to influencer marketing, where she analyzes winning strategies and offers practical advice for advertisers wishing to optimize their investment in this fast-growing sector.
Discover his latest articles:
Influencer marketing on YouTube has established itself as an essential lever for brands wishing to maximize their visibility and engage a loyal audience. Thanks to a rich ecosystem of content creators with varied profiles, YouTube makes it possible to...
At the dawn of 2025, the social media industry is evolving at lightning speed, between technological advances and profound societal changes. Artificial intelligence, the quest for authenticity, new formats and advertising strategies are turning social...
TikTok and Instagram tourism: social networks have become the new travel guides, revolutionizing the way we choose, experience, and share our vacations.
Tourism has entered a new era. Long governed by paper guides, …
...The ranking of the most influential brands on Instagram, TikTok, and YouTube in France reveals a fascinating panorama of original and effective digital strategies. Between exceptional engagement rates, viral campaigns, and masterful storytelling, these companies reveal the new trends that
...Faced with the rise of misinformation on social media and the rise of behaviors deemed excessive by some creators, users are becoming increasingly uncompromising. A recent study confirms a strong trend: a majority of subscribers...
...Instagram is about to shake up the world of digital marketing with a new dynamic feature: Reel locking with a secret code. This innovation combines gamification and engagement strategy, inviting creators, businesses and influencers to rethink their relationship with their
...OpenAI strikes a blow by positioning itself in the product search market, hitherto dominated by Google Shopping. With the integration of real-time shopping functionality into ChatGPT Search, the online shopping and comparison experience is now even more intuitive.
Spotify invests $100 million in partnerships with major podcasters to redefine the podcast landscape streaming audio and video. The goal is to compete with YouTube by focusing on innovation and advantageous remuneration models.
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...The organic reach of LinkedIn posts is experiencing a historic decline in 2025, leaving many professionals confused by the drastic drop in impressions and engagement. Between evolving algorithms, content saturation, and shifting user expectations,
...Which brands are shaping the fashion of tomorrow and reigning supreme on social media thanks to influencers? This analysis reveals the Top 10 most popular luxury ready-to-wear brands in the digital world, taking a look at
Discover how to choose between micro-influencers and macro-influencers to maximize the impact of your marketing strategy. Analyze the advantages and disadvantages of each type of influencer to optimize your campaign and reach your target audience more effectively.
In a world where marketing ...
Find out how to choose between Twitter and TikTok to maximize your reach and engage your audience in 2025. Comparative analysis of the two platforms, predictive trends and expert advice to optimize your marketing strategy.
The competition between Twitter and TikTok, ...
Snapchat is innovating again with its new sponsored lenses powered by artificial intelligence, immersing users in immersive digital worlds in collaboration with brands.
Snapchat continues to push the boundaries of technological innovation with the introduction of Sponsored Lenses created…
In 2025, User Generated Content (UGC) is more than ever a pillar of digital marketing strategies, enriching the interaction between brands and consumers thanks to its authenticity and engaging potential.
Today, in the middle of 2025, the content...
Affiliate marketing and influencers: discover how this partnership is becoming essential for brands seeking to combine authenticity and performance in their marketing strategy.
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Find out why the TikTok paid subscription is essential for monetize your audience and boost your design career on the platform....
...Go behind the scenes of influencer marketing with our comprehensive guide. Learn the crucial issues, effective methods and key partners to optimize your campaigns. Boost your visibility and engage your audience with proven strategies.
Zuckerberg faces FTC antitrust suit: Mark Zuckerberg's comments resurface and directly threaten Meta's ownership of Instagram and WhatsApp. Here's why everything could change. The tech world could be in for an earthquake....
...Instagram Reels 2x is finally here: find out why this accelerated reading option is such a buzzword and how it's changing theuser experience.
...The new X video feature could very well shake up the platform and compete with TikTok by focusing on video reactions and creator engagement.
Finance influencers: discover how these content creators talk about money without taboos, influence young investors and revolutionize online finance. Once, they were office workers, engineers, students or journalists. The...
YouTube for seniors: the platform is attracting an increasingly older audience, shaking up clichés about digital usage. What if YouTube was no longer the platform for young people, but for retirees?
Behind this question ...
...AI on Instagram: Meta is experimenting with a new feature that could well revolutionize the way users interact with the platform. For some time now, a question has been on the lips of many users and observers of the digital world: how far will
Increase your YouTube click-through rate easily with these 5 little-known tricks that will boost your views and your visibility online today.
You've posted a video on YouTube full of promise, but your audience seems to pass ...
Google and YouTube capture 25 % of the world's web traffic, surpassing the top 15 sites worldwide combined. An unprecedented dominance in the history of the Internet.
Google generates more traffic than the world's top 15 websites combined
Despite ...
...On March 11, 2025, a book burst onto the American literary scene, sparking both fascination and controversy. Entitled "Careless People", this book is the work of Sarah Wynn-Williams, a former Facebook executive (now Meta
...Bluesky is revolutionizing social networking in 2025 with its decentralized model. Find out why this platform is attracting more and more users!
Why is TikTok still dominating social networks in 2025? Discover the incredible figures behind its global success.
TikTok continues to impress in 2025, with ever-increasing popularity despite numerous controversies and threats of banishment. But why ...
...An eye-catching visual showing a YouTube screen with a blurred or crossed-out video title accompanied by a warning symbol to illustrate the fight against abusive clickbait.
...TikTok shakes things up with new restrictions for teens! Family Connection, Meditation... Find out how the app is trying to curb teenage addiction.