Engagement on social networks is entering a more demanding phase: views and shares are up, while comments are down on several platforms. Between massive benchmarks, the rise of passive engagement, the growing weight of search...
Expert in Influence Strategies and Social Networks
After extensive studies in marketing and several experiences as a community manager, Julia V. specialized in platforms such as Instagram and TikTok. Passionate about the potential of social networks, she quickly established herself as an expert in influencer management and the creation of impactful influencer campaigns.
Julia excels in the art of selecting the right influencers for brands' objectives and managing partnerships to maximize the impact of campaigns. Thanks to her ability to create synergies between brands and creators, she designs engaging campaigns that generate concrete results. She places particular emphasis on developing authentic, captivating posts that are in tune with audience expectations.
At the same time, Julia shares her knowledge through articles on social networking news and developments, offering valuable insights for digital professionals and industry enthusiasts alike.
Discover his latest articles:
Deadly Influence: Understanding the Invisible Risks of TikTok in the Documentary
Lethal Influence exposes TikTok's most opaque mechanisms: the amplification of malaise, the trivialization of dangerous content and the growing responsibility of platforms towards teenagers. The documentary sheds light on a subject that has become central to the debate...
Instagram launches a new feature to protect young users
Instagram is strengthening its measures to protect young users with new messaging, filtering and risk behavior detection tools. These developments show how Meta is seeking to limit unwanted contact, exposure to...
Declining engagement on Instagram and LinkedIn: discover which networks are still capturing attention
Declining engagement on Instagram and LinkedIn is reshaping the priorities of brands, designers and marketing teams. Between audience fatigue, format saturation and the rise of more conversational platforms, some networks...
Top French food brands most influential on Instagram and TikTok in 2026
Panorama of the most influential French food brands on Instagram and TikTok: accounts that dominate attention, formats that trigger engagement, signals that distinguish truly powerful players from merely visible brands. On the networks...
Smart glasses: the new battle between tech giants and opticians
Connected glasses, industrial alliances, the AI offensive and the battle of image: the market is entering a decisive phase in which tech giants are now taking on opticians on the terrain of style, usage and distribution. Behind the object,...
WhatsApp plus: everything you need to know about Meta's new paid subscription service
WhatsApp Plus could soon install a premium model in the Meta ecosystem, with personalization options, more pinned discussions and some exclusive features. Here's what this optional subscription could change for usage, strategy...
Ugc, designers and ambassadors: distinguishing roles to avoid costly mistakes
Ugc, creators and ambassadors: three levers that are often confused, even though they do not have the same objectives, production rules or indicators. Clarifying these roles avoids diluted budgets, inconsistent briefs and content that...
X is testing a new filter to personalize your feed: what this really changes for users
X is testing a new filter to personalize your feed, and this new feature could transform the way users consume information on the platform. Between content overload, sometimes opaque algorithms and the need to regain control of...
OFF February: why thousands of French people are deleting their apps in February
OFF February has arrived in France and is already causing a stir. This collective challenge involves cutting out social networking applications for 28 days to regain control of your attention. Thousands of participants are embarking on this ...
The 10 influencers who will dominate the video game world in 2026 you absolutely must follow
Identifying the video game influencers capable of creating an "event release" effect in 2026 requires more than simply counting subscribers: you need to understand their formats, their communities and the logic of the platforms. Video games have established themselves as a...
UGC video: discover why this format is now essential for brands
UGC video is establishing itself as the most credible format for convincing without "advertising": it uses the codes of the networks, reassures through social proof, and feeds performance, from advertisements to product pages. Brands are now moving forward on a...
Meta is relaunching its smartwatch project with a planned release in 2026: here's what you need to know
Meta is relaunching its connected watch project under the codename "Malibu 2", with a clear promise: to turn the wrist into a daily AI interface, designed to dialogue with its glasses and social platforms. Expected in 2026, this offensive is aimed at...
We had objectives: how Mark Zuckerberg changed Instagram's strategy
From the hunt for screen time to "community ratings", mark zuckerberg has changed instagram's strategy, aligning the platform with a new doctrine: engagement, video and political arbitrage. We take a closer look at these decisions, their concrete effects and what...
YouTube down: impact of the 300,000 recorded reports
When YouTube goes down and causes a black screen, the domino effect goes far beyond the simple "bug": recommendations freeze, audiences become disoriented and influence campaigns slow down. With over 300,000 reports, the incident highlights the dependence of creators,...
The rise of influencers at the Olympic Games: a phenomenon supported by the organizers
At the Games, performance is played out on the track... and in the news feed. Influencers at the Olympic Games have established themselves as a relay of atmosphere, a lever of audience and a field of opportunities that organizers are learning to manage. Paris offered a...
Twitch sparks outrage by running ads during stream breaks
Twitch is testing ads during stream breaks, and the reaction is immediate: frustrated viewers, streamers caught in the middle, and brands seeking visibility. Behind the controversy, one question dominates: where to draw the line between monetization and user experience?
YouTubers denounce the decline in monetization of animation channels in 2026
In 2026, the drop in monetization for YouTube channels specializing in animation increases the pressure: between stricter anti-"inauthentic" content policies, suspicions surrounding AI, and advertising arbitration, creators denounce sudden losses and...
AI is forever transforming the way we explore and search for information.
Between conversational search engines, augmented browsers, and agents capable of synthesizing entire streams, AI is revolutionizing search and shifting the battle from visibility to trust, evidence, and context. Information retrieval is no longer...
Local elections 2026: TikTok clashes shaking up the political scene
Between punchlines, ironic duos, and collaborative investigations, the viral clashes on TikTok for the 2026 municipal elections are reshaping the local battle. Short formats, algorithms, and hybrid creators are transforming the campaign into a narrative arena where every second...
YouTube reveals its record revenue of $60 billion in 2025
YouTube has reached a strategic milestone: its 2025 revenue is projected to exceed $60 billion, driven by advertising, subscriptions, and a significant acceleration in usage on connected TVs, Shorts, and podcasts. As the major platforms finalize their...
TikTok unveils a new local feed thanks to advanced data collection in the United States
TikTok is testing a "Nearby" tab in the U.S. that relies on precise GPS location to offer videos useful in real life: restaurants, events, local businesses and creators. Between the promise of discovery and concerns about privacy, this...
Amazon and other web giants are investing over $600 billion in artificial intelligence.
Amazon, social platforms and major cloud players are committing over 600 billion to accelerate artificial intelligence: data centers, chips, models, but also new uses on the content side. Behind the hype, a recomposition of the...
Vibes: the Meta revolution for creating videos with AI
Vibes, the new app tested by Meta, explores a video stream generated entirely by artificial intelligence, separate from Instagram and Facebook. Between creative prowess, extreme personalization and debates over content quality, this format could...
Why the 2026 NBA All-Star Weekend in the world's creative capital will revolutionize basketball
All-Star NBA 2026 in the designer capital of the world: a weekend conceived as a total cultural product, where the new USA vs World format, the power of designers and the innovation of brands redesign the way basketball is consumed, on the floor as well as on...
Instagram now makes it easier to schedule your posts: discover the new features
Instagram speeds up the planning of your publications thanks to an update to Edits: intelligent copy and paste between projects, more reliable duplication and link tracking that's finally legible. A discreet but decisive evolution for creators, community...
Adding a clickable link to an Instagram reel: discover the new feature
Understanding how to add a clickable link to a Reel is a game-changer for traffic, conversion, and performance measurement on Instagram. This new option finally brings the Reel closer to an actionable format, designed for selling, recruiting, or getting sign-ups.
How Meta uses your interactions with AI to refine its targeted ads
Since the end of 2025, Meta has been able to analyze exchanges with Meta AI to enrich its advertising profiles outside the EU. Behind an innocuous conversation lie signals of intent, emotion, and context, capable of transforming a personal question into...
The European Commission is demanding an end to TikTok's addictive interface, a turning point for users.
The European Commission is demanding an end to TikTok's addictive interface and is placing screen design at the heart of regulation. Behind this standoff lies a simple question: how to transform an experience designed for retention into a more deliberate use, without...
Oakley innovates with Meta in the 2026 Super Bowl ad
Oakley's collaboration with Meta in the 2026 Super Bowl ad promises a game-changer: a commercial conceived as a social experience, creators at the heart of the storytelling, and performance measurement closer to the field. Beyond the "big screen" effect, the real stakes are...