Expert in Influence Strategies and Social Networks
After extensive studies in marketing and several experiences as a community manager, Julia V. specialized in platforms such as Instagram and TikTok. Passionate about the potential of social networks, she quickly established herself as an expert in influencer management and the creation of impactful influencer campaigns.
Julia excels in the art of selecting the right influencers for brands' objectives and managing partnerships to maximize the impact of campaigns. Thanks to her ability to create synergies between brands and creators, she designs engaging campaigns that generate concrete results. She places particular emphasis on developing authentic, captivating posts that are in tune with audience expectations.
At the same time, Julia shares her knowledge through articles on social networking news and developments, offering valuable insights for digital professionals and industry enthusiasts alike.
Discover his latest articles:
...WhatsApp is shaking up its historical model by integrating advertising formats into its Statuses and Channels for the first time. This evolution, carefully thought out to preserve the confidentiality of private exchanges, raises questions and opportunities for users and businesses alike.
...The live shopping revolution on TikTok is reaching a spectacular milestone, with purchases expected to increase by 120 % by 2025. Behind this dazzling growth lies the emergence of a new ecosystem where designers, brands and consumers are reinventing live sales. Discover
...Instagram strikes back with new personalization options for its Notes: colorful backgrounds and emojis make their appearance. This evolution, specifically designed to boost engagement among younger users, transforms interactions in the messaging service and redefines
Instagram and TikTok are breaking new ground by inviting themselves onto TV screens, radically transforming the social video experience in the home. This incursion promises to shake up the entertainment landscape in the living room, expand audiences...
Chat GPT VS Google Discover how these two technology giants are revolutionizing the way we interrogate the Web. Faced with the meteoric rise of conversational artificial intelligence, the place of the traditional search engine is being called into question.
The duel ...
...On Instagram, capturing attention is a constant challenge. From the very first second, each video competes with thousands of other pieces of content to avoid being forgotten. Discover how to create Instagram videos that stop the scrolling process in their tracks by
A true link between generations, music has never ceased to work its magic over time. From ancestral rhythms to today's digital trends, it irrigates our daily lives with a variety of influences, nourishing individual creativity as much as...
Facebook is switching to a single model: from now on, all videos will be Reels. Meta's signature move radically transforms the way video is created, shared and consumed on the platform. A strategic choice reflecting an era in which engagement...
YouTube is leading the revolution in tools for creators in 2025: simplified promotional campaigns, unprecedented customization of thumbnails according to language, and greater integration of publications in the Shorts feed. These strategic evolutions...
According to a report by the Reuters Institute, a profound upheaval is underway: social networks are supplanting traditional information channels, making influencers central figures in shaping public opinion. This...
Mastering the art of republishing an Instagram story without spending hours on it has become a must, for influencers and engaged users alike. Between technical constraints and ethical issues, optimizing the visibility of inspirational content or...
With its dazzling growth and an audience of over 20 million monthly active users in France alone, TikTok has established itself as a key player in the monetization of digital content. Professional influencers are no longer content to...
Discover how TikTok is revolutionizing digital advertising with innovations focused on artificial intelligence and the evolution of buying behavior. This article explores the new features unveiled at TikTok World 2025, offering brands...
...Boost engagement in your WhatsApp groups with five innovative survey formats. At a time when responsiveness and spontaneity have become strategic levers, each format can be adapted to your objectives.
...With video content booming on LinkedIn, ignoring this format would be missing out on a major opportunity to boost your visibility and professional influence. In a digital environment where competition for attention is fierce, video
...Meta's AR glasses promise to transform everyday reality by 2027 with groundbreaking technological innovations. Lightweight, elegant and endowed with advanced artificial intelligence, they aim to revolutionize digital usage, anticipate new marketing uses, and establish
...Which sports brands will fascinate influencers in France in 2025? Their fame is no accident, but the result of a combination of innovation, compelling storytelling and an unrivalled digital presence. This article reveals the
...The sports and sportswear market is exploding on Instagram in France, propelled by must-have brands that no longer hesitate to combine innovation and digital influence. Between hashtag strategies, collaborations with ambassadors and immersive devices, the top 10
...Discover TikTok's exclusive ranking of the top ten Italian luxury brands. With their overflowing creativity, digital innovations and sharpened influence strategies, these prestigious houses are redefining the presence of luxury on social networks, captivating
...The world of luxury ready-to-wear is evolving at the frenetic pace of social networking. The new codes of influence are propelling certain brands to the forefront of the digital scene, thanks to sharpened strategies and the unprecedented commitment of content creators. Discover
...The world of lingerie is undergoing a revolution on TikTok: new silhouettes, increased diversity, innovative digital strategies and affirmed values. European brands are redefining their relationship with the body and sexiness, appealing to all generations and combining inclusivity and
...LinkedIn revolutionizes video advertising formats for professionals, with two key innovations: First Impression Ads and Reserved Ads. At a time when decision-makers' attention is fragmented, every second counts. This article explains the mechanics, advantages
...At the dawn of 2025, the Influencers Act is poised to redefine the marketing ecosystem. influencer marketing in Europe and France. The massive professionalization of the sector, the new risks for consumers and the need for transparency are pushing authorities, platforms and creators to
...Increasing revenue on YouTube is no longer reserved for an elite group of creators: new, often overlooked strategies are making all the difference. Explore how sharp advice, intelligent monetization and optimal exploitation of new trends can help you
...As Donald Trump's protectionist policies translate into new taxes and tense exchanges on the international stage, an unexpected effect is being felt in the digital advertising ecosystem. Meta advertisers, hit by the drop in
...Instagram revolutionizes interaction management by offering influential accounts new advanced comment filters. These tools empower creators to efficiently sort posts, better engage their community and strengthen their presence on the platform.
...Adding clickable links to TikTok stories radically changes the strategy for your presence on social networks. This possibility opens up new avenues for creators, brands and influencers, offering a direct bridge between creativity and action.
...Instagram revolutionizes the direct messaging experience with a series of never-before-seen features. Instant translation, planning sending, music sharing and QR codes for groups: private messaging is modernizing and becoming more efficient. In 2025, these tools
...As the essential faces of the networks, millennial influencers are redefining the codes of digital communication every day. At the crossroads of authenticity, creativity and participative marketing, these content creators are building the image of major brands as well as that of their generation.
...The British YouTube scene has become a global epicenter of influence and innovation. British creators are no longer content with a mere local audience: their influence now extends far beyond the UK's borders. Embodying incisive humor, proximity to their audiences