AI-driven layoffs at Meta: 8,000 jobs targeted, costs reduced, and priority given to intelligent agents. Meta is launching a massive wave of AI-related layoffs this week, with a timeline beginning around May 20 and a...
Expert in Influence Strategies and Social Networks
After extensive studies in marketing and several experiences as a community manager, Julia V. specialized in platforms such as Instagram and TikTok. Passionate about the potential of social networks, she quickly established herself as an expert in influencer management and the creation of impactful influencer campaigns.
Julia excels in the art of selecting the right influencers for brands' objectives and managing partnerships to maximize the impact of campaigns. Thanks to her ability to create synergies between brands and creators, she designs engaging campaigns that generate concrete results. She places particular emphasis on developing authentic, captivating posts that are in tune with audience expectations.
At the same time, Julia shares her knowledge through articles on social networking news and developments, offering valuable insights for digital professionals and industry enthusiasts alike.
Discover his latest articles:
Affiliate marketing: how to choose between affiliate marketing and influencer marketing
Affiliate marketing or influencer marketing: compare revenue, content, costs, and goals to choose the lever best suited to your brand. Affiliate marketing: how to choose between affiliate and influencer marketing is becoming a common question for...
How creativity is establishing itself as the must-have trend of the moment
as creative transforms comments into creative assets: social formats, humor, AI, and influence to capture audience attention. as creative refers to an approach that is easy to understand but demanding to execute: using reactions, comments,...
Passive scrolling and Generation Z: a new era of binge-watching
Passive scrolling and Gen Z: understanding the new social binge-watching, its effects on attention, and brand strategies. Passive scrolling and Gen Z refers to a behavior that has become familiar: scrolling through videos, Reels, Shorts, or TikToks...
Kings League France 2026: discover why brands are betting everything on this unprecedented playing field
Kings League France 2026: why this format blending soccer, live content, and influence is attracting brands, creators, and young audiences. Kings League France 2026 attracts brands because it brings together three levers that are rarely aligned with such precision: sports, the...
How to Calculate the Effectiveness and ROI of an Influencer Marketing Campaign in 2026
How to calculate the effectiveness and return on investment of an influencer marketing campaign in 2026 with KPI, ROI, and methodology. How to calculate the effectiveness and return on investment of an influencer marketing campaign in 2026 requires more than just an...
Influencer Law 2026: the new rules for brand contracts
Influencer Law 2026: written contracts, the €1,000 excl. VAT threshold, gifting, AI, and transparency. The rules to apply for brands and creators. Influencer Law 2026: the new rules for brand contracts are changing the way the...
Top 10 Brazilian Influencers to Follow in 2026
...Discover the top 10 Brazilian influencers you absolutely must follow in 2026. This selection of 10 Brazilian influencers must-see brings together the content creators who currently dominate Instagram, TikTok, YouTube, and Twitch in Brazil. The country is no longer just the one
Identifying Fake Followers of Influencers: Key Strategies for a Safe ROI in 2026
Identifying influencers' fake followers helps brands secure their budgets, choose the right creators, and protect their ROI. Identifying influencers' fake followers is becoming a validation step as important as the creative brief or the negotiation...
UGC Campaign 2026: The Ultimate Guide to Mastering User-Generated Content
UGC Campaign 2026: methods, examples, KPIs, and best practices for turning customers and creators into high-performing social proof. UGC Campaign 2026 refers to a strategy that uses content created by customers, communities, or specialized creators...
Influencer marketing and performance: 5 tips to boost your sales quickly
Influencer marketing and performance: 5 concrete tips to accelerate your sales with creators, promo codes, social commerce, and ROI measurement. Influencer marketing and performance now go hand in hand. A campaign is no longer judged only by the number of...
Ideal influencer marketing agency: how to choose based on key criteria
Ideal influencer marketing agency: criteria, contract, data, and network to choose a reliable, profitable partner that fits your needs. Ideal influencer marketing agency does not mean the most visible, the most expensive, or the most mentioned agency on LinkedIn. The right choice...
Influencer Marketing Agency or SaaS Platform: Understanding the Key Challenges and Differences
Influencer Marketing Agency or SaaS Platform: compare strategy, costs, tools, and performance to choose with ValueYourNetwork. Influencer Marketing Agency or SaaS Platform: the choice may seem simple on paper, but it affects campaign quality, the...
Visual brand content: discover the secrets to captivating your audience
Visual brand content: practical methods, formats, and metrics for creating memorable branded content and capturing attention over time. Visual brand content helps a brand tell the story of what it stands for without relying on a direct advertising message....
Social media trends for 2026: revelations about a major change ahead
Social media trends for 2026: formats, AI, engagement, and social search are already changing brand strategy. Social media trends for 2026 does not mean chasing every new development. The clearest shift comes from a move away from...
The Importance of Storytelling to Captivate Your Audience from the Very First Seconds
Storytelling to captivate your audience: a clear method to hold attention from the very first seconds and strengthen engagement. The importance of storytelling to captivate your audience from the very first seconds comes down to a simple reality: attention...
Mode & UGC: When Customers Become Influencers
Fashion & UGC: how customers become influencers, inspire fashion purchases, and build trust on Instagram, TikTok, and e-commerce. Fashion & UGC refers to a very concrete evolution in fashion marketing: customers create photos, videos, reviews...
Sephora Reveals Its Star Influencer Team for 2026
Sephora reveals its star influencer team for 2026: profiles, social strategy, beauty formats, and impact on TikTok and Instagram. Sephora reveals its star influencer team for 2026 with a clear logic: bring together profiles capable of testing, explaining...
Ask YouTube revolutionizes the way you interact with your favorite videos
Ask YouTube transforms access to videos through conversational AI, with quick answers, summaries, and more natural search. Ask YouTube marks a clear shift in the way people search for, understand, and make use of a video. Google is testing an interaction...
Meta unifies Facebook, Instagram, and your connected devices into a single account
Meta unifies Facebook, Instagram, and your connected devices into a single account: logins, security, and real-world impacts for users and brands as well. Meta unifies Facebook, Instagram, and your connected devices into a single account with Meta Account, an evolution...
LinkedIn introduces a new service to compare artificial intelligence models in 2026
LinkedIn presents a new service to compare artificial intelligence models in 2026, with AI tests designed for professionals. LinkedIn presents a new service to compare artificial intelligence models in 2026 and confirms a...
Meta unveils Instants: the secret to outdoing Snapchat in 2026
Meta unveils Instants: Instagram’s ephemeral photo app takes aim at Snapchat with raw snapshots, viewable once and erased within 24 hours. Meta unveils Instants, an application linked to Instagram that adopts the conventions of ephemeral photos, but with a clear constraint:...
Coachella: The must-attend event for influencers
Coachella: The must-attend event for influencers, an analysis of content strategies, brands, and creators at the California festival. Coachella: The must-attend event for influencers perfectly sums up the evolution of a festival born in music and now having become...
YouTube monetization: complete guide to making money
YouTube monetization attracts many creators, but few move forward with a clear understanding of the rules, access thresholds, and the income that is actually possible. Between advertising, Shorts, brand partnerships, and ancillary sales, the platform offers...
Instagram strategy: complete guide to maximize engagement
Instagram strategy is no longer just a community management topic. It is a decision-making framework that connects objectives, formats, frequency, visual creation, and performance analysis. For a brand targeting 18- to 34-year-olds, Instagram remains a visibility playground...
Instagram marketing: essential guide to boost your visibility
Instagram marketing is no longer just about posting a pretty photo and waiting for reactions. Visibility is built through a precise process: clear positioning, adapted formats, a consistent posting frequency, and a close reading of the signals sent by the audience. The...
YouTube analytics: complete guide to understanding your statistics
YouTube Analytics is not just for counting views. More importantly, the tool helps you understand why one video takes off, why another stalls, and at what point the audience drops off. For a brand channel, an independent creator, or a strategy...
Instagram for beginners: step-by-step guide to succeeding
Instagram may seem simple at first glance. Yet the accounts that get clicks, messages, and sales almost always follow a clear method, with a clear profile, carefully chosen formats, and rigorous tracking of results. This guide will...
TikTok strategy: complete guide to growing your community
TikTok no longer rewards just a brilliant idea. The platform now values consistency, engagement speed, and the ability to hold attention from the first few seconds. For a brand, creator, or freelancer, a strong TikTok strategy...
Instagram: complete guide to optimize your online presence
Instagram no longer rewards accounts simply for being active. The platform highlights readable profiles, useful content, and concrete signals of interest, from link clicks to the watch time of a Reel. For a brand, a freelancer, or a...