Disney+ adopts the vertical video format with a new discovery logic inspired by TikTok. Between mobile browsing, recommendation algorithms and transformations in usage, this evolution shows how streaming platforms are now seeking to...
Expert in Influence Strategies and Social Networks
After extensive studies in marketing and several experiences as a community manager, Julia V. specialized in platforms such as Instagram and TikTok. Passionate about the potential of social networks, she quickly established herself as an expert in influencer management and the creation of impactful influencer campaigns.
Julia excels in the art of selecting the right influencers for brands' objectives and managing partnerships to maximize the impact of campaigns. Thanks to her ability to create synergies between brands and creators, she designs engaging campaigns that generate concrete results. She places particular emphasis on developing authentic, captivating posts that are in tune with audience expectations.
At the same time, Julia shares her knowledge through articles on social networking news and developments, offering valuable insights for digital professionals and industry enthusiasts alike.
Discover his latest articles:
TikTok sale: the $10 billion paid sparks national debate in the US
The sale of TikTok to the United States is no longer just a question of digital sovereignty. The announced payment of $10 billion to the US administration has transformed the issue into a major political, economic and cultural affair, to the point of...
TikTok is accelerating the pace of success in the music industry
TikTok is energizing the music industry by transforming a simple few-second sample into a career gas pedal, a discovery tool and a strategic lever for labels. Between dazzling virality, new listening habits and creative pressure, the...
Messenger is innovating with new features to strengthen the fight against phishing.
Messenger's new security-enhancing features mark a turning point in the fight against phishing, with finer-grained detection of suspicious links, hybrid analysis on the device and via external databases, and alerts designed to...
Meta is revolutionizing the detection of AI-generated content with a groundbreaking tool
Meta is preparing a tool to detect AI-generated content directly in its Meta AI environment. Between the fight against misinformation, the need for transparency and political pressure, this development could change the way Facebook, Instagram and...
TikTok Shop is set to revolutionize teleshopping in 2026 with groundbreaking features.
TikTok Shop revolutionizes home shopping by combining content, instant purchasing and influence. With its merchant lives, integrated storefronts, creative affiliation and reinforced regulatory control, the platform is redefining the codes of mobile commerce in France in 2026. The...
Google, Microsoft, and Meta join forces against online fraud
Google, Microsoft and Meta are coordinating their resources to combat online fraud, a field where scams are evolving faster than digital habits. This alliance is a game-changer for platforms, brands and creators, as trust becomes...
Netflix warns Europe: how YouTube will compete with television in 2026
YouTube competes head-on with television on living room screens, to the point of prompting Netflix to alert the European market. Between the rise of streaming, unprecedented alliances between channels and platforms, and the battle for attention time, the audiovisual...
Instagram offers you the option to customize the preview of posts in your profile.
Instagram is changing the logic of the visual profile, allowing users to customize the preview of publications and take back control of the grid. For creators, brands and professional accounts, this evolution transforms the profile into a more personalized editorial showcase...
X is revolutionizing creator subscriptions with these 5 innovative features
X is redesigning creator subscriptions with an overhaul that changes monetization, premium content visibility and management tools. With premium user engagement, exclusive feeds, an enriched dashboard and advertising transparency, the...
The European Union is working on a public social network without exploiting personal data.
The European Union is developing a public social network: the idea is moving forward with a citizens' initiative validated by the European Commission. With its digital sovereignty, absence of advertising, independent governance and strict respect for privacy, this project could...
The state of social media engagement in 2026: key trends and insights
Engagement on social networks is entering a more demanding phase: views and shares are up, while comments are down on several platforms. Between massive benchmarks, the rise of passive engagement, the growing weight of search...
Deadly Influence: Understanding the Invisible Risks of TikTok in the Documentary
Lethal Influence exposes TikTok's most opaque mechanisms: the amplification of malaise, the trivialization of dangerous content and the growing responsibility of platforms towards teenagers. The documentary sheds light on a subject that has become central to the debate...
Instagram launches a new feature to protect young users
Instagram is strengthening its measures to protect young users with new messaging, filtering and risk behavior detection tools. These developments show how Meta is seeking to limit unwanted contact, exposure to...
Declining engagement on Instagram and LinkedIn: discover which networks are still capturing attention
Declining engagement on Instagram and LinkedIn is reshaping the priorities of brands, designers and marketing teams. Between audience fatigue, format saturation and the rise of more conversational platforms, some networks...
Top French food brands most influential on Instagram and TikTok in 2026
Panorama of the most influential French food brands on Instagram and TikTok: accounts that dominate attention, formats that trigger engagement, signals that distinguish truly powerful players from merely visible brands. On the networks...
Smart glasses: the new battle between tech giants and opticians
Connected glasses, industrial alliances, the AI offensive and the battle of image: the market is entering a decisive phase in which tech giants are now taking on opticians on the terrain of style, usage and distribution. Behind the object,...
WhatsApp plus: everything you need to know about Meta's new paid subscription service
WhatsApp Plus could soon install a premium model in the Meta ecosystem, with personalization options, more pinned discussions and some exclusive features. Here's what this optional subscription could change for usage, strategy...
Ugc, designers and ambassadors: distinguishing roles to avoid costly mistakes
Ugc, creators and ambassadors: three levers that are often confused, even though they do not have the same objectives, production rules or indicators. Clarifying these roles avoids diluted budgets, inconsistent briefs and content that...
X is testing a new filter to personalize your feed: what this really changes for users
X is testing a new filter to personalize your feed, and this new feature could transform the way users consume information on the platform. Between content overload, sometimes opaque algorithms and the need to regain control of...
OFF February: why thousands of French people are deleting their apps in February
OFF February has arrived in France and is already causing a stir. This collective challenge involves cutting out social networking applications for 28 days to regain control of your attention. Thousands of participants are embarking on this ...
The 10 influencers who will dominate the video game world in 2026 you absolutely must follow
Identifying the video game influencers capable of creating an "event release" effect in 2026 requires more than simply counting subscribers: you need to understand their formats, their communities and the logic of the platforms. Video games have established themselves as a...
UGC video: discover why this format is now essential for brands
UGC video is establishing itself as the most credible format for convincing without "advertising": it uses the codes of the networks, reassures through social proof, and feeds performance, from advertisements to product pages. Brands are now moving forward on a...
Meta is relaunching its smartwatch project with a planned release in 2026: here's what you need to know
Meta is relaunching its connected watch project under the codename "Malibu 2", with a clear promise: to turn the wrist into a daily AI interface, designed to dialogue with its glasses and social platforms. Expected in 2026, this offensive is aimed at...
We had objectives: how Mark Zuckerberg changed Instagram's strategy
From the hunt for screen time to "community ratings", mark zuckerberg has changed instagram's strategy, aligning the platform with a new doctrine: engagement, video and political arbitrage. We take a closer look at these decisions, their concrete effects and what...
YouTube down: impact of the 300,000 recorded reports
When YouTube goes down and causes a black screen, the domino effect goes far beyond the simple "bug": recommendations freeze, audiences become disoriented and influence campaigns slow down. With over 300,000 reports, the incident highlights the dependence of creators,...
The rise of influencers at the Olympic Games: a phenomenon supported by the organizers
At the Games, performance is played out on the track... and in the news feed. Influencers at the Olympic Games have established themselves as a relay of atmosphere, a lever of audience and a field of opportunities that organizers are learning to manage. Paris offered a...
Twitch sparks outrage by running ads during stream breaks
Twitch is testing ads during stream breaks, and the reaction is immediate: frustrated viewers, streamers caught in the middle, and brands seeking visibility. Behind the controversy, one question dominates: where to draw the line between monetization and user experience?
YouTubers denounce the decline in monetization of animation channels in 2026
In 2026, the drop in monetization for YouTube channels specializing in animation increases the pressure: between stricter anti-"inauthentic" content policies, suspicions surrounding AI, and advertising arbitration, creators denounce sudden losses and...
AI is forever transforming the way we explore and search for information.
Between conversational search engines, augmented browsers, and agents capable of synthesizing entire streams, AI is revolutionizing search and shifting the battle from visibility to trust, evidence, and context. Information retrieval is no longer...