Ray-Ban Meta breaks records: over one million units sold by 2024. A remarkable performance that propels Meta to the forefront of the connected eyewear race, well ahead of its competitors. The American giant has no intention of stopping there, and is now targeting...
TikTok and Instagram tourism: social networks have become the new travel guides, revolutionizing the way we choose, experience, and share our vacations.
Tourism has entered a new era. Long governed by paper guides, …
...Developing successful advertising campaigns on Instagram and Facebook now requires a thorough understanding of audiences, creative formats, and AI-driven algorithms. Meta opens the door by sharing its key recommendations for innovating and maximizing results.
...The ranking of the most influential brands on Instagram, TikTok, and YouTube in France reveals a fascinating panorama of original and effective digital strategies. Between exceptional engagement rates, viral campaigns, and masterful storytelling, these companies reveal the new trends that
...The market for influencer marketing has never been so flourishing, but the challenges of authenticity and professionalization are drawing new contours. Between sharp commercial strategies and imperatives of sincerity, how are influencers shaping their future in 2025? Discovery of
...Instagram CEO Adam Mosseri reveals the essential strategies for boosting account growth in 2025. Between the dominance of video content, the new landscape of interactions, and the central role of the news feed, Instagram is transforming into...
...In the age of short content and micro-communities, social networks have become much more than communication platforms. For affiliates, they now represent a powerful, fast and targeted source of traffic. Whether you're a content creator,...
...Mastering Instagram visibility in 2025 requires new strategies adapted to a smarter algorithm focused on authenticity, engagement, and format innovation. Creators and brands must adjust their content and interactions to...
...Faced with the rise of misinformation on social media and the rise of behaviors deemed excessive by some creators, users are becoming increasingly uncompromising. A recent study confirms a strong trend: a majority of subscribers...
...Discover why 2025 is a turning point for social media: case studies, new features, emerging platforms, and the impact of Generation Z are reinventing online engagement. This in-depth analysis, supported by the latest industry data, allows
...TikTok lives are on the rise, catalyzing engagement and boosting visibility for creators, brands and influencers with the right codes. From strategic timing to creative content and post-show analysis, every step has its influence.
...Cultivating organic growth on YouTube allows you to build a strong and engaged community, without resorting to paid advertising. In an ecosystem characterized by algorithms and competition, the key lies in understanding your audience, leveraging them, and
...Instagram is about to shake up the world of digital marketing with a new dynamic feature: Reel locking with a secret code. This innovation combines gamification and engagement strategy, inviting creators, businesses and influencers to rethink their relationship with their
...Meta and Ray-Ban are set to shake up the wearable technology market with an announcement from Mark Zuckerberg that this year will pave the way for a new generation of connected eyewear. This innovation, which is part of a dynamic combining intelligence
Discover how Instagram is enriching Edits with innovative fonts and captivating voice effects, revolutionizing the editing experience on the platform and opening up new creative perspectives for influencers and content creators.
Recent innovations at Edits ...
Cleaning up your Instagram feed is essential to regaining a personalized, relevant feed. Here are the 5 key tips to achieve this effectively.
If you feel like your Instagram feed is overrun with content that no longer speaks to you, ...
This analysis details the mechanics and benefits of Instagram Business, exploring its advanced features and strategic marketing potential for businesses in the digital age.
This in-depth study sheds light on the tools and strategies that Instagram Business offers ...
Find out how to easily get Free Spins and use them wisely. This comprehensive guide explains the types of bonuses, the mistakes to avoid, and the winning strategies. Perfect for boosting your online gaming sessions without risk.
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...Discover how TikTok is revolutionizing its interface by integrating user reviews and comments, offering new opportunities for local businesses and a unique social search engine. The analysis explores the evolution of the platform, its impact on visibility
...OpenAI strikes a blow by positioning itself in the product search market, hitherto dominated by Google Shopping. With the integration of real-time shopping functionality into ChatGPT Search, the online shopping and comparison experience is now even more intuitive.
...Meta is actively engaged in the transformation of smart glasses, combining design, advanced technology and interactivity to maintain its supremacy in the face of fierce competition, notably from Apple. The imminent release of the new Hypernova glasses, equipped with a head-up display and
In an era where cybercrime is constantly evolving, protecting your WhatsApp conversations is no longer an option, but a necessity. A discreet mode, easy to activate, significantly reduces the risk of scams. Tips, advanced settings, and...
Spotify invests $100 million in partnerships with major podcasters to redefine the podcast landscape streaming audio and video. The goal is to compete with YouTube by focusing on innovation and advantageous remuneration models.
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...In an age when Instagram is reinventing the rules of content, becoming a video editing expert is the key to increased visibility. This article shares the must-have secrets for successful editing, decoding the star tools of 2025 and mastering every step,
...Meta is shaking up the artificial intelligence sector by launching its own generative AI application, joining the competition dominated until now by OpenAI's ChatGPT and Google's Gemini. Does this initiative mark the dawn of a new order in the AI assistant landscape?
...Instagram Blends is revolutionizing the way people share Reels with friends, transforming private conversations into dynamic, collaborative spaces. By making video discovery more collaborative and personalized, this feature introduces a...
...Why the era of the generic influencer is coming to an end, and how niche creators are thriving. Instagram now boasts over 2 billion active monthly users and remains the preferred network for 61 % of internet users when it comes to discovering new products
...The organic reach of LinkedIn posts is experiencing a historic decline in 2025, leaving many professionals confused by the drastic drop in impressions and engagement. Between evolving algorithms, content saturation, and shifting user expectations,
...Discover how L'Oréal Professionnel established itself in the beauty industry through a rigorous and innovative influencer marketing strategy. This article explores the brand's historical evolution, its key tactics, and real-life examples of effective campaigns.
...A viral phenomenon, SkinnyTok fascinates as much as it worries TikTokThis trend, which glorifies extreme thinness through hashtags, videos and motivational “mantras”, plunges thousands of users into the obsessive quest for a dangerous body ideal. Behind the unifying aspect of these
...Which brands are shaping the fashion of tomorrow and reigning supreme on social media thanks to influencers? This analysis reveals the Top 10 most popular luxury ready-to-wear brands in the digital world, taking a look at
Instagram is launching a monthly summary designed to provide a clear view of user performance. This new feature, designed for creators and small brands, makes it easier to understand activity while also encouraging regular production of...
With the constant evolution…
...The influencer marketing industry has grown at a rapid pace in just two decades, presenting society with numerous challenges in terms of transparency, ethics, and regulation. Between government intervention, new laws, and...
...Faced with growing competition, Instagram is taking a new step forward by launching Edits, a video editing application designed to meet the expectations of creators and compete directly with TikTok and its flagship tool CapCut. This new feature, already downloaded by thousands
Discover how to choose between micro-influencers and macro-influencers to maximize the impact of your marketing strategy. Analyze the advantages and disadvantages of each type of influencer to optimize your campaign and reach your target audience more effectively.
In a world where marketing ...
...Discover the differences between TikTok and YouTube to find out which platform is best suited to your needs. Analyze the features, target audience and content creation opportunities to make the ideal choice and maximize your online presence.
Find out how to choose between Twitter and TikTok to maximize your reach and engage your audience in 2025. Comparative analysis of the two platforms, predictive trends and expert advice to optimize your marketing strategy.
The competition between Twitter and TikTok, ...
Discover the essential reasons to expand your professional network and boost your career. Learn how to strengthen your connections, seize new opportunities and benefit from a vital exchange of skills. personal development and professional.
In today's dynamic working environment, ...
...Find out who will dominate the video market in 2025 in our comparative analysis of YouTube and Facebook. Explore the trends, statistics and strategies of the two social media giants to find out where video creators are headed.
...Find out in our in-depth analysis 'Pinterest vs Instagram: which is best for visual marketing in 2025?' the strengths and weaknesses of each platform. Compare their features, audiences and marketing performance to choose the one that's right for you.
Discover our comparative analysis of Reddit and Quora to determine which social information network will be best suited to 2025. Explore their features, communities and benefits to make an informed choice.
Between the transformation of uses and the explosion in the need for information ...
...Find out in our comparative article WhatsApp vs Messenger: which messaging app is optimal for businesses in 2025? An analysis of the features, advantages and disadvantages of the two platforms to help your company choose the best communications solution.
...Find out which platform, Twitch or YouTube, dominates the video game world. streaming in 2025. Analyze features, audience and emerging trends to determine the king of streaming. Dive into the challenges and future prospects of the two giants.
...Discover our in-depth analysis of the comparison between TikTok and YouTube Shorts. Which is the true market leader in short videos? Explore the features, reach and user engagement of these two giants and find out which is right for you.
...Discover how Mastodon works, the decentralized, open-source social network that offers an alternative to traditional platforms. Learn how to create an account, interact with users and explore the platform's unique features. Join a community
...Discover how nano-influencers are transforming the digital marketing landscape in the face of industry giants. Learn why these small-scale influencers, with engaged communities, represent a powerful alternative for brands seeking to reach authentic, engaged audiences.
...Find out in our in-depth analysis of 2025, how Facebook and Instagram compare in terms of effectiveness on social networks. We explore the trends, statistics and strategies that define which platform dominates the market. Ideal for professionals
Find out in our 2025 comparison article which stories app, Snapchat or Instagram, dominates the social networking landscape. Analysis of features, trends and user preferences to help you choose the best platform for sharing your stories.
In fact, when you need to buy virtual storage space to save your confidential documents, your mind will automatically click on the data room. It's a secure place where you can save your company's details and...
...The arrival of Community Notes on TikTok reshuffles the deck in the fight against misinformation and the enhancement of user confidence on social networks. While X and Meta have already jumped on the fact-checking bandwagon
...TikTok is shaking up digital marketing: customer reviews, authenticity and virality are becoming the new trump cards that brands can use to overtake Google. Find out how companies are capitalizing on user feedback to boost their visibility, transform their brand awareness and reinvent their business.
...Instagram could answer for you thanks to an AI, but this novelty raises serious questions about the authenticity of online exchanges. Imagine never having to think about how to respond to a post again. An AI takes care of everything
Child influencers: a life on social media explores the risky daily lives of young people on Instagram, YouTube or TikTok. This documentary reveals the real dangers of the phenomenon.
Every day, millions of children expose themselves on social networks, often ...
Do female influencers really earn less than their male counterparts? A new report shows that female content creators earn nearly 40% less money than men for similar sponsored content. The alarming finding of...
...The alarming gap
Discover YouTube's free tool for creating music with AI: YouTube rolls out a feature that lets creators generate personalized music tracks free of charge using artificial intelligence.
YouTube continues to innovate, and this time it's the turn of ...
...Faced with the rapid evolution of artificial intelligence, social networks like Facebook and Instagram are going one step further: from the end of this month, Meta will exploit some of its users' public publications to perfect its AI. This move triggers
At a time when the search for authenticity has become central for consumers, micro-influencers are establishing themselves as essential partners in brand communications. With their close ties to their communities and high engagement rates, micro-influencers...
...Social commerce is undergoing an unprecedented revolution, and TikTok Shop is emerging as the new Eldorado for brands and influencers. Find out why integrating TikTok Shop into your influencer strategy is a must, and how to move from...
...As Meta faces an unprecedented antitrust lawsuit, the risk of losing WhatsApp and Instagram takes a critical step forward. This article analyzes the background, key factors and possible consequences of this major threat, detailing the main players involved.
Find out how to optimize your social media content strategy without blowing your budget. By using proven methods, you can maximize audience engagement and ensure an effective online presence.
Today, social networks play a key role in ...