Imagine a world where brands no longer need to hire models or pay influencers to promote their clothes. Thanks to artificial intelligence, this future is already a reality.
AI tools are creating hyper-realistic virtual avatars that can try on clothes in a fluid and natural way, ushering in a new era in the fashion industry. Discover how these technologies are transforming the marketing strategies and visual production.
The creation of virtual influencers: a technological revolution
All virtual influencers, like Lil Miquela or Shudu, are entirely digital personalities created using AI and advanced graphic design software. These avatars look like real people, with natural facial expressions and movements. Today, tools like Kling, Midjourney and Daz 3D allow brands to create their own virtual influencers and have them try on clothes in just a few clicks.
The benefits of virtual influencers
- Constant availability : No scheduling or travel constraints.
- Adaptability : Avatars can represent different styles, body types and ethnicities depending on marketing needs.
- Reduced cost : Once the avatar is created, it can be used indefinitely without additional costs related to shootings or collaborations.
- Full image control : Brands have complete control over the storytelling, appearance and actions of their virtual influencers.
Key tools to replace models and influencers
Kling: the leader in virtual fitting
Kling stands out for its advanced features that allow you to replace physical models and influencers:
- Try-on Feature : Clothes can be layered onto a virtual mannequin or influencer in seconds. Kling automatically adjusts dimensions, shadows and textures for a realistic look.
- Natural movements : Version 1.6 improves animations, allowing virtual mannequins to move, turn or walk with impressive fluidity.
- Advanced customization : Users can adjust avatars' facial features, posture and even emotions to match brand identity.
Midjourney: creativity at your fingertips
Midjourney is a powerful tool for generating realistic visuals of virtual influencers.
- Prompt precise : Describe your avatar, for example: “Woman with curly hair wearing a silk dress against a city background”, and get a detailed image in seconds.
- Realistic textures and fabrics : Renderings include precise details on the garments, such as fabric folds or light reflections.
- Quick creation : One day is enough to produce a complete campaign with several avatars.
Other complementary tools
- Daz 3D : Allows you to model 3D avatars, perfect for virtual try-ons.
- Figma : Useful for overlaying logos or graphics onto clothing before importing them into tools like Kling.
An ultra-natural presentation of clothes
One of the major challenges in replacing models and influencers is ensuring a natural and engaging rendering. AI tools meet this requirement with advanced rendering and animation algorithms.
- Realistic facial expressions : Virtual avatars smile, frown or adopt natural poses that capture consumers' attention.
- Accurate clothing textures : AIs faithfully recreate the appearance of fabrics, simulating details like the sheen of satin or the creases of jeans.
- Dynamic interaction : Avatars can interact with accessories (e.g. adjusting a hat or holding a bag), enhancing authenticity.
The marketing prospects of virtual influencers
Targeted and flexible campaigns
Virtual influencers allow brands to try out different styles and campaigns without constraint.
- Personalization for different audiences : The same garment can be presented on avatars of varied body shapes, thus increasing inclusivity.
- Speed of execution : Visuals for a global campaign can be created in just a few days.
An eco-responsible strategy
Virtual campaigns reduce the carbon footprint associated with photo shoots (travel, equipment, etc.) while limiting waste during sample production.
Enhanced interaction
Some virtual influencers interact directly with consumers through social media, responding to comments and increasing engagement. This creates a more immersive and personalized experience for customers.
A tailor-made solution with ValueYourNetwork
Artificial intelligence, through tools like Kling and Midjourney, is already allowing brands to do away with traditional models and influencers. By generating realistic and interactive virtual avatars, these technologies offer a natural, cost-effective and flexible presentation of clothing. The future of fashion is here, and it’s virtual. Are you ready to take the plunge?
At ValueYourNetwork, we firmly believe that the future of fashion lies in innovation. Always at the forefront of the latest technologies, our agency offers tailor-made campaigns integrating virtual influencers perfectly suited to brand identities. Whether you want to promote a new collection, test designs or strengthen your digital presence, our virtual avatars captivate and engage your audience in unique ways. Through advanced customization and hyper-realistic rendering, we help fashion brands stand out in an ever-changing market. With ValueYourNetwork, transform your ambitions into an unforgettable visual experience