Youth influencer marketing campaign: Pumpkin


The objectives

Pumpkin is the mobile application for repayments between friendsfree and secure. Available on iPhone and Android, the application lets you manage your refund requests, get paid, and refund too. It gets rid of RIBs, transfers and small change, and avoids tedious reminders.

Pumpkin's objective was to and generate downloads of its application to the audience of young influencers.


The system set up with #ValueYourNetwork

A campaign influencers ValueYourNetwork on #Pumpkin

  • Proposed networks : Facebook, Twitter and Linkedin
  • Proposed target : Youth, tech, gamers
  • Message: "#remboursements between friends free of charge! #pumpkin download ".



The young influencers campaign was relayed en a very short timeon Facebook, Twitter and Linkedin. This has helped raise awareness of the application and generate large numbers of downloads in a very short space of time.

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