Bots that talk to you like humans are landing on Facebook, Instagram and WhatsApp. Find out how Meta wants to change the way we communicate.
It was just another morning, until a Messenger notification caught your attention. A new conversation pops up, but it's not your cousin, nor your colleague. It's a talking avatar with a familiar voice, who seems to know you inside out. It's not a human, it's a bot. And not just any bot. It's one of Meta's latest creations. Yes, bots that talk to you like humans are now a reality, and Meta intends to make them the beating heart of its apps.
Meta's colossal project to create bots that talk to you like humans
Bots that talk to you like humans—that's Meta's crazy bet, backed by a record $65 billion investment in artificial intelligence infrastructure. This isn't just a technological development; it's an ambitious strategy to redefine social interaction on its platforms. Facebook, Instagram, WhatsApp, Messenger: no app is left out.
Meta no longer seeks to create purely text-based tools. Now, users can design their own chatbot with a tailored personality, defined interests, a specific response style, a visual avatar... and, most importantly, a voice. A voice that can be gentle, authoritative, playful, or seductive. Meta has introduced a wide range of voices, categorized to better match the bot's identity.
Bots that speak to you like humans: a unique voice immersion
Bots that speak to you like humans also mean that simply reading text is replaced by an auditory experience. Imagine receiving a voice message on Instagram from an artificial intelligence created by your favorite influencer, responding with their voice, tone, and expressions. The immersion is total.
Meta's aim is clear: to make these bots more alive, more engaging, and above all, closer to us. With Ray-Ban smart glasses, this interaction could even become conversational in real time, as if you were chatting with a friend.
When users become creators of bots that talk to you like humans
Meta provides powerful tools in its "AI Studio" so anyone can create their own bot. Define a conversation style, an area of expertise, a voice... the user becomes the scriptwriter of their digital double. These bots can answer questions, offer advice, interact based on your mood, and even remember your preferences.
Bots that speak to you like humans are no longer a laboratory technology, but a feature within everyone's reach. Meta has simply democratized social artificial intelligence.
A change of course after the failure of celebrity bots
In 2023, Meta had tested bots inspired by celebrities like Kendall Jenner or MrBeastBut success was not forthcoming. Too artificial, too rigid, not engaging enough. The idea was good, the execution a failure.
Today, Meta is changing its approach: it's giving users room for creativity. By letting them create their own bots that speak to you like humans, customization reaches a new level. Everyone can create a bot in their own image, share it, improve it, and evolve it.
Bots that talk to you like humans: towards a hyperconnected society?
The obvious question: is this healthy? Because if bots that speak to you like humans become ubiquitous, what about real human relationships? Connecting with digital entities could alter our perception of reality.
Some voices are already calling for regulation. Will it be necessary to display a warning like cigarette packages: "Warning, you are talking to a bot"? Perhaps. But the gears are in motion. Meta is moving forward at full speed, and other platforms will follow.
Comparison of old and new Meta bots
| Criteria | Bots 2023 (Celebrities) | Bots 2025 (Users) |
|---|---|---|
| Creator | Meta + personalities | All users |
| Custom voice | No | Yes |
| Audience interest | Low | Strong growth |
| Emotional interactivity | Limited | Personalized and adaptive |
| Main objective | Promotional experience | Engagement and social conversation |
Our opinion
Bots that speak to you like humans are no longer science fiction. Meta has made it a priority. Behind this strategy lies a clear goal: to keep users engaged, longer, in a digital universe where interaction becomes fluid, natural, and sometimes even unsettling.
As the world grapples with the challenges of digital dehumanization, Meta is moving forward, experimenting, and connecting. The future of social media will be populated by artificial voices, virtual presences... and perhaps even very human-like simulated skills.
And in this revolution, there is room for brands, creators, users, but also for those who know how to wield influence.
Since 2016, ValueYourNetwork, an influencer marketing expert, helps brands create engaging social media campaigns. With dozens of projects successfully completed, our agency helps you take advantage of every innovation—even those that speak... like humans. Contact us to find out more!