Find out how videos TikTok are revolutionizing LinkedIn and boosting content creators. A winning strategy you can adopt today to maximize your visibility!
LinkedIn, once perceived as a rigid platform dedicated to job searching and professional networking, is venturing into unexpected territory. With a vertical video feed inspired by TikTok, Microsoft's social network is shaking things up. Why is this strategy working, and how are content creators using it to boost their visibility? Let's discover the secrets of this revolution together.
The key role of short videos on LinkedIn
For the past few months, LinkedIn has been gradually rolling out a vertical video feed. Inspired by TikTok, this format highlights career advice, industry news, and content from creators. Now accessible to the majority of users, this type of content appears both in this dedicated feed and in the app's main feed.
For LinkedIn, the goal is clear: to drive engagement and transform the platform into a must-have creative space. According to a LinkedIn spokesperson, videos generate 1.4 times more interactions than text posts or photos.
Video content is exploding on LinkedIn
Since the arrival of short videos on the platform, LinkedIn has modified its algorithm to give them greater prominence. This strategic choice aims to encourage content creators to adopt this format, which makes it easier to capture attention and encourage interaction.
And the results are spectacular:
- 36,% increase in video views in one year.
- Sixfold increase in immersive video views in just one quarter.
These figures demonstrate that video has become essential for maximizing your impact on LinkedIn. Short videos, often engaging and personable, captivate audiences and increase conversion rates, particularly in a B2B advertising context.
Creators testify: an unprecedented boost
Several content creators, including Meghana Dhar and Caroline Giegerich, confirm the spectacular impact of this new format. Meghana Dhar, followed by 15,000 subscribers on LinkedIn, notes that her commitment has literally exploded since she started posting videos. For example:
- A classic post text: 10,000 impressions
- A video where she speaks in front of the camera: more than 2 million impressions
For her part, Caroline Giegerich observes that her videos reach three times as many people than its text posts. This success proves that users respond favorably to this type of dynamic content.
Why is LinkedIn focusing on video?
Leading platforms like TikTok, YouTube, and Instagram dominate thanks to their focus on video. LinkedIn seems to be following in their footsteps by:
- Capture users' attention : With short, punchy videos, LinkedIn hopes to become a daily habit, not just a one-time tool for job hunting.
- Attracting content creators : By highlighting creators, the platform positions itself as a space to share ideas, experiences and professional advice.
- Increase advertising revenues : More video content means more opportunities for B2B advertising.
Satya Nadella, CEO of Microsoft, emphasized the importance of this strategy: “Our investments in rich formats, like video, reinforce our leadership in B2B advertising.”
A long-term strategy
This isn't LinkedIn's first experiment with video. After launching live videos in 2019 and Stories in 2020 (which were discontinued in 2021), this new effort finally seems to be finding its audience. With an increase in 36 % of video viewing on LinkedIn in one year, the results speak for themselves.
How can we capitalize on this trend?
To take advantage of this wave of popularity of LinkedIn videos, here are some tips:
- Favor short videos : Short, dynamic, and subtitled formats better capture viewers' attention and increase completion rates.
- Vary your formats : Mix testimonials, product presentations and analyses to diversify your content.
- Make your content accessible : Subtitles are essential, as many LinkedIn videos are watched without sound.
What you need to know
The integration of TikTok-style videos on LinkedIn is an opportunity not to be missed. This development shows that the social network is adapting to user expectations, while opening new doors for creators and brands. Who would have thought that the future of professional networking would involve such a fun format?
Are you going to start using LinkedIn videos? Test it, share it, and watch your engagement soar!
If you want to adopt a winning strategy on Linkedin and see concrete results, don't hesitate to contact us to learn about the many possibilities that ValueYourNetwork offers.