Discover the 20 top influencers on LinkedIn in 2025, their strategy and their impact on social networks.
LinkedIn, the professional network of choice, has become a breeding ground for influencers. These key figures, from various industries, share their ideas, inspire their audiences and build loyal communities. In 2025, the top influencers on LinkedIn aren’t just posting; they’re transforming social media and redefining online engagement. Here’s a deep dive into the top 20 influencers on LinkedIn, ranked by their number of followers.
Elfried Samba: a visionary with 329,000 subscribers
At the top of this list, Elfried Samba is a key figure. Elfried Samba is an influential figure in the field of digital marketing and social networks, recognized for his expertise in community marketing and influencer marketing. Here are a few highlights from his career:
Profile and achievements
- CEO and co-founder of Butterfly 3ffect : Elfried leads this social media-focused creative agency. The agency specializes in community marketing, paid media, and influencer marketing to help brands reach target audiences in impactful ways.
- Impact at Gymshark : Prior to co-founding Butterfly 3ffect, Elfried helped drive the spectacular growth of Gymshark, an iconic sportswear brand. Under his leadership, Gymshark’s social media following grew from 1.5 million to 20 million, significantly increasing the brand’s visibility and awareness. This growth was instrumental in Gymshark’s valuation of £1.4 billion.
- Expertise in organic growth : Elfried Samba focuses on building authentic engagement and loyal communities online, rather than just looking at raw numbers.
- Leadership in content strategy : He implements innovative strategies to strengthen the relationship between brands and their audience, taking advantage of emerging trends and platforms.
Influence on LinkedIn
On LinkedIn, Elfried shares valuable insights on digital marketing, community engagement, and how to maximize the reach of advertising campaigns. His content is widely followed by industry professionals looking to understand best practices in digital strategy.
Elfried Samba is an inspiration to brands and individuals looking to maximize their impact in the digital world. His successes demonstrate the importance of authenticity and strategy in modern marketing.
Sophie Miller: Simplifying Social Media with 198,000 Followers
Sophie Miller is a recognized influencer and expert in the field of social media and marketing. She is primarily known for her simplified and accessible approach to managing social media, which allowed it to stand out in a sector often perceived as complex.
Profile and achievements
- Founder of Pretty Little Marketer (PLM) : Sophie runs Pretty Little Marketer, a platform that provides resources, advice and a community for marketing enthusiasts. Her goal is to make social media and marketing more accessible and understandable for everyone, especially small businesses and entrepreneurs.
- Creator of the PLM Insiders Club : This space is a dynamic community where members exchange ideas, share trends and learn how to optimize their marketing strategies. Sophie shares exclusive information, simplified strategies, and encourages collective learning.
- Strategies focused on community engagement : Sophie values building an engaged community over focusing solely on numbers. She teaches that progress and authenticity trump perfection in content creation.
- Influence on LinkedIn : With 197,000 followers as of 2025, Sophie Miller is a respected voice on LinkedIn. She regularly shares practical tips, simplified strategies, and real-world examples to help businesses and professionals improve their online presence.
- Accessibility and clarity : What sets Sophie apart is her ability to transform complex concepts into simple, actionable tools. She uses clear language and an inclusive approach that appeal to a wide audience.
Contributions and impact
Sophie Miller inspires many marketers, content creators, and entrepreneurs to adopt effective strategies without getting bogged down in unnecessary details. She is a key figure for those looking to navigate the world of social media with a human-centered and community-centered approach.
Rachel Higgins: Marketing Elegance with 96,000 Followers
Rachel Higgins is an influential marketing expert and accomplished entrepreneur, recognized for her innovative and collaborative approach to digital strategies. She has made a name for herself through her ability to transform marketing campaigns into measurable successes and build a vibrant community around her initiatives.
Profile and achievements
- Founder of Because of Marketing
Rachel Higgins is the creator of Because of Marketing, a platform dedicated to sharing and analyzing marketing campaigns, strategies, and social media tips. Launched in 2020, the initiative quickly grew, attracting more than 130,000 subscribers and generating more than 25 million annual impressionsThe platform has become an essential reference for professionals and marketing enthusiasts. - Graduated in management and marketing
Rachel graduated with honours from Heriot-Watt University, where she studied International Business Management and Marketing. This solid education provided her with the foundation she needed to excel in the marketing field. - Content Creation and Education
In addition to sharing innovative campaigns and ideas, Rachel launched a series called “Creator Behind The Campaign”This series shines a spotlight on the creative minds behind some of the most impactful campaigns, providing valuable insight into the thought and creation processes. - Social and philanthropic commitment
Rachel isn't just about marketing, she's also involved in social causes. She actively raises funds for organisations like Alzheimer Scotland, demonstrating her commitment to projects that make a difference. - High-level collaborations
With her expertise, Rachel has worked with several renowned brands to help them improve their marketing strategies and achieve their business goals. She is known for her ability to identify trends and turn them into opportunities.
Influence on LinkedIn
With 95,000 followers as of 2025, Rachel Higgins is an influential voice on LinkedIn. She shares insightful thoughts, case studies, and practical advice to inspire and guide marketers. Her ability to simplify complex concepts while maintaining a high level of analysis makes her a valuable resource for her community.
Contributions and impact
Rachel Higgins is more than just an influencer: she’s an educator, an innovator, and a leader in the digital marketing space. Her approach to creativity, analysis, and community engagement makes her a key figure for anyone looking to learn from industry best practices.
Annie Maï Hodge: an engaged community with 93,000 subscribers
Founder of Girl Power Marketing, Annie stands out for her commitment to empowering women in the marketing industry. Her posts inspire while providing value.
Erica Rankin: Revolutionizing Consumption with 79,000 Subscribers
Bro Dough CEO Erica Rankin combines innovation and health by creating plant-based products. Her content motivates entrepreneurs to aim for ambitious goals.
Jack Appleby: Creative influence with 71,000 followers
Creative strategist and author of Future Social, Jack combines a passion for sport and social media. His campaigns for Microsoft and Spotify illustrate his unique expertise.
Abigail Clarke: Entrepreneurial Balance with 36,000 Subscribers
Founder of several companies, Abigail inspires with her entrepreneurial advice and her motivating shares on LinkedIn.
Courtney Johnson: A Clear Strategy with 38,000 Subscribers
Courtney specializes in financial transparency and authentic content creation, helping creators achieve their goals.
Danielle Mimoni: creating a connection with 45,000 subscribers
A branding specialist, Danielle excels in the art of creating impactful content, particularly through visuals adapted to different platforms.
Mahsa Saadati: Strategy expertise with 40,000 subscribers
With 7 years of experience, Mahsa Saadati offers clear advice on strategic marketing and optimization of online campaigns.
Boluwatife Rotimi: Elevating Technology with 42,000 Subscribers
Creator of “Techies on LinkedIn,” Boluwatife uses LinkedIn to connect technology professionals to global opportunities.
Samuel Boateng Osei: AI at the service of marketing with 19,000 subscribers
Samuel leverages AI to transform social media marketing. His innovative campaigns capture attention and drive real results.
Anna Bayon Orcajo: creativity and innovation with 22,000 subscribers
Recognized for her expertise in digital content, Anna combines creativity and strategy to inspire brands.
Zoey Vincent Vevakpor: content at the heart of the strategy with 48,000 subscribers
A content creation and community management specialist, Zoey helps businesses captivate their audience.
Sami Sharaf: Accessible Automation with 15,000 Subscribers
An expert in AI and tools like ChatGPT, Sami offers practical solutions to improve the productivity of marketers.
Ellie Barnett-White: Authenticity Above All With 14,000 Subscribers
Responsible for personalized strategies, Ellie focuses on authenticity and consistency to strengthen brand image.
These top LinkedIn influencers show that having an audience isn’t enough. It takes a clear vision, strategy, and relevant content to really make a difference. Which of these influencers inspires you the most? Don’t hesitate to follow their advice to boost your presence on LinkedIn.