The humor influencer landscape is exploding on French and international social media in 2025. Thanks to unique creators, digital humor is establishing itself as an essential engagement channel, disrupting the traditional codes of comedy while creating unprecedented proximity with millions of subscribers. This overview focuses on a rigorous selection of the 20 talents to urgently follow this year, supported by figures, anecdotes, and best practices.
The world of comedy influencers is evolving at a frenetic pace. Capable of rallying massive communities around sketches, anecdotes, and pranks, these creators embody the new face of French entertainment. Discover the most notable profiles, the diversity of their formats, and the impact of their success on the general public and brands through this report.
Detailed overview of the most followed humor influencers in France
Analysis of the French influencer market in 2025 reveals a polarization around personalities who have made humor their full-fledged profession. This refined and updated ranking deliberately excludes sports stars, actors, and media figures to focus on creators whose influence is the core of their business.
The following list presents the humor influencers who dominate the audience, aggregating their followers across Instagram, YouTube, TikTok, Facebook, Twitter, Twitch, and Snapchat. Their creativity is expressed through original content, revealing the viral potential of each format:
- Squeezie: Undisputed master with 43.4 million subscribers, a healthy mix of parody videos, challenges and collaborations.
- Cyprien: 34.8 million followers, multi-platform comedian adored for his sharp sketches and personal animations.
- Norman Thavaud: 30.9 million subscribers, pioneer of French YouTube humor, still popular for his vlogs and daily formats.
- Mister V, Tibo InShape, Léna Situations, Johan Papz and Léa Elui are also in the leading pack, each with a unique proposition.
Their online performance is built around a highly controlled strategy, including collaborations, product placements, interactive formats, and live streams, which are now essential for building audience loyalty. The range of platforms used, from Twitch to TikTok, allows for a new level of proximity with different audiences, from young adults to generations more deeply rooted in Instagram or Facebook.
| Name | Total subscribers | Key platforms | Type of humor |
|---|---|---|---|
| Squeezie | 43.4 M | YouTube, Instagram, TikTok | Sketches, parodies, challenges |
| Cyprien | 34.8 M | YouTube, Instagram, Twitter | Animations, absurd parodies |
| Norman Thavaud | 30.9 M | YouTube, Instagram, Facebook | Vlogs, daily humor |
| Mister V | 26.1 M | YouTube, Twitter, Instagram | Video, music, second degree |
| Tibo InShape | 25.5 M | YouTube, TikTok, Instagram | Fitness/comedy diversion |
| Léna Situations | 9.3 M | Instagram, TikTok, YouTube | Lifestyle, humorous anecdotes |
This hierarchy also reflects French expertise in harnessing trends, from short formats to video podcasts, with constant anticipation of audience expectations. Rising figures, such as Johan Papz and Mademoiselle Sophie, demonstrate the openness to hybrid genres combining humor, lifestyle, and authenticity. For a focus on other regional or sector-specific typologies, discover the selection Strasbourg 2025 influencers as well as the list of influencers Perpignan buzz.
Today, humor influencers are positioning themselves as strategic partners for many brands seeking viral and engaging communication. Ultimately, their evolution in 2025 heralds new business models, where digital humor shapes even the perception of products and trends.
Analysis of the key formats, communities and collaborations of humor influencers
In a saturated digital ecosystem, comedy influencers must constantly renew their approach to maintain attention. A detailed look at their most successful formats reveals a rich palette, ranging from short TikTok sketches to immersive podcasts, vlogs, and multi-platform challenges. Thus, performance isn't so much a question of volume as it is of finesse in execution and the ability to elicit an immediate response.
- TikTok Shorts and Instagram Reels: Comedians like Mademoiselle Sophie rely on speed and immediacy to generate millions of views in just a few days.
- Narrative vlogs: the content of Léna Situations or Johan Papz combines everyday life, authenticity and humor in stories or long formats that bring together a loyal audience.
- Podcasts and interviews: access the personality behind the camera through relaxed exchanges, for example with “Sofa 6 places” by Léna Mahfouf.
- Creative partnerships: the presence of humor influencers in viral campaigns for lifestyle or tech brands is becoming a norm, enriched with new visual and narrative codes.
In this context, collaboration takes on a new dimension: not only between influencers, but also with brands seeking proximity to the humorous "French touch." A concrete example: an operation led by Mister V for a food launch generated record engagement, by transcribing the advertisement in parody mode, close to native content.
The structuring of communities around humor creators is also evident in the constant exchanges of comments, stories, and live streams. This verticality creates, beyond entertainment, real creative bubbles, where suggestions and trends often emerge from exchanges with the community.
| Influencer | Main format | Specificity | A notable collaboration |
|---|---|---|---|
| Squeezie | YouTube Challenges/Sketches | Montages, absurd humor | Adidas Collab – Sports Mini-Series |
| Léna Situations | Vlogs, podcasts | Lifestyle authenticity | Fashion Weeks, Dior collaborations |
| Johan Papz | TikTok Trends | Spontaneous humor, consumer trends | TikTok Awards Events |
| Miss Sophie | Fashion/Parenting Reels | Chic Parental Humor | Collab with fashion brands and beauty |
With the codes of humor on social media constantly being redefined, certain themes are emerging: twists on everyday life, reactions to current events, celebrity parodies, or offbeat product reviews. This perpetual renewal motivates both subscribers and advertisers seeking authenticity and targeted virality.
For those who wish to explore the diversity of digital hubs, it is recommended to also examine the influencers on the Lyon scene (here), or talents located in Bordeaux (there). This allows national trends to be anchored in a strong and dynamic regional network.
Mastering strategic collaborations with brands, activating their communities through humor, and inventive formats are now essential for developing or consolidating digital leadership in France. It is in this area of social innovation that the humor influencers of 2025 excel, already foreshadowing future changes in social media.
Focus on the new profiles and essential trends in French digital humor
Alongside established figures, the rise of emerging talents confirms the sector's vitality. Whether they specialize in anecdotes, situational humor, or parodies, these creators are inventing new forms of engagement and establishing themselves as showcases for French digital renewal. Their strengths lie in three areas: interactivity with the community, originality of tone, and the ability to grasp contemporary social issues.
- Paul Duchemin: a clever mix of celebrity hairstylist and everyday comedian, he uses TikTok to break down the barriers between professional expertise and self-deprecating punchlines.
- Léa Jplf: Through her podcast “Simple Caféine,” she combines humor and social issues, bringing together young adults in search of authenticity and open dialogue.
- Mademoiselle Sophie: her “look of the day” humor, available on Instagram and TikTok, instills a touch of parental lightness and follows major fashion and beauty collaborations.
- Johan Papz: A master of food trends and travel vlogs, he offers a unique voice whose spontaneity appeals to a wide audience, as evidenced by his 1.5 million TikTok followers.
Events rewarding these new talents, such as the TikTok Awards or the creation of wax statues at the Grévin Museum, also validate their place in the contemporary history of digital entertainment.
| Name | Speciality | Flagship platform | Audience 2025 |
|---|---|---|---|
| Paul Duchemin | Hairdressing & humor | TikTok | 280K+ |
| Léa Jplf | Anedotes, society | YouTube | 58.3K+ |
| Miss Sophie | Fashion, family, kinship | TikTok | 1.2M+ |
| Johan Papz | Travel, trends, food tests | YouTube | 1.49M |
The dynamism of these new profiles also proves the permeability of the humor scene with other worlds of influence: decoration (essential decor influencers), lifestyle or sports brands (top sports brands in France). A cross-functional approach that enriches storytelling and facilitates the capture of new audiences.
To broaden their visibility, some combine local strategies, like influencers Toulouse 2025, or explore the growing role of influencers internationally, whether in Brazil (Brazilian influencers) or in Mexico (mexican influencers 2025). The plurality of models is becoming a strength, and the future of digital humor promises to be hybrid, creative and resolutely inclusive.
Working with these creators means accessing unique influencer channels capable of generating virality and brand loyalty. Since 2016, ValueYourNetwork has supported businesses and influencers at every stage of their strategy, with hundreds of successful campaigns under its belt. With unique expertise in connecting talent and brands in all areas (from humor to men's fashion or eco-responsible via the eco-influencers of 2025), our agency offers tailor-made solutions to make a lasting impact on your audience. To find out how to launch your own campaign or activate a partnership, contact us.
FAQ on the top 20 humor influencers not to be missed in 2025
Who are the top 20 essential humor influencers in 2025?
The top 20 must-see humor influencers in 2025 include Squeezie, Cyprien, Norman Thavaud, Mister V, Tibo InShape, Léna Situations, and several rising stars such as Johan Papz and Mademoiselle Sophie. Their reputation is based on the total number of subscribers and the originality of their content.
How is the top 20 humor influencers determined?
The top 20 humor influencers are based on the sum of all their active followers on major networks (Instagram, TikTok, YouTube, etc.), as well as the engagement and impact of their humorous content.
Why follow the top 20 humor influencers in 2025?
Following the top 20 comedy influencers in 2025 allows you to discover comedy trends, enjoy original sketches, and benefit from their authentic perspectives on society and pop culture.
Which platforms favor the top 20 humor influencers?
The top 20 humor influencers favor Instagram, YouTube, TikTok, but also Twitch and Snapchat to reach a wide audience and offer formats adapted to each network.
What are the benefits of collaborating with the top 20 humor influencers?
Collaborating with the top 20 humor influencers offers high visibility, high engagement, and the opportunity to convey a message through an offbeat and viral tone, ideal for professional influencer campaigns.
Where can I find the latest news on the top 20 humor influencers in 2025?
The news of the top 20 humor influencers can be found on their social networks, but also via specialized sites like ValueYourNetwork, expert in influence marketing and sector monitoring since 2016.
Are there any humor influencers to follow outside of Paris in 2025?
Yes, many humor influencers are emerging in major French cities, such as those based in Bordeaux, Toulouse, or Strasbourg, each bringing a local and original touch to the national scene.
How to contact a top 20 humor influencer for a partnership?
To contact a top 20 humor influencer, it is recommended to go through an agency like ValueYourNetwork, to ensure a professional and personalized connection.
Do the top 20 humor influencers reach international audiences?
Some of the top 20 humor influencers, such as Squeezie and Léa Elui, enjoy an international audience thanks to the universal dimension of their formats and multicultural collaborations.
How to stay informed about the top 20 humor influencer trends?
To stay informed, it is recommended to regularly consult influencer platforms, the updated rankings on ValueYourNetwork, and to follow the creators' official accounts on social networks.