Want to cultivate an outdoor or indoor space worthy of the finest magazines? Garden influencers have become true icons, making gardening accessible, innovative, and inspiring for everyone. From permaculture techniques to urban plant design, explore the top 10 accounts to follow in 2025 to turn your passion into expertise and discover the latest plant trends.
This selection highlights influencers who transform every corner into a green oasis, from urban vegetable gardens to exotic balconies. Discover complementary profiles, their tips for successful sowing and cuttings, and how to draw inspiration from their achievements to make your own ideas flourish all year long.
A detailed overview of the best garden influencers to follow for expert advice
The gardening sector on social networks has undergone a profound transformation, with a rise in power of content creators specialized. These influencers, beyond sharing their daily lives, offer valuable advice for anyone who wants to explore plant cultivation from a practical, ecological, or aesthetic perspective. The top 10 garden influencers of 2025 reveal a beautiful diversity of talents, each having succeeded in uniting a committed community around an authentic vision of the relationship with nature.
Peter the farmer – A major reference thanks to his vegetable garden in Normandy and his viral advice. Pierre offers an immersion into his 3,000 m² space, sharing both his successes and the challenges of a biodiversity-friendly garden.
Ophelia – Your Mother Nature – A farmer and entrepreneur at heart, she democratizes urban agriculture, raising awareness of permaculture and ecological issues through lively and transparent videos.
Carole – A flower among flowers – A specialist in miniature gardening, Carole proves that even a 7 m² balcony can accommodate an abundance of fruits and vegetables, inspiring all those who want to green their city home.
Marion Botanical – A true ambassador of the urban jungle, Marion offers tips for transforming a balcony or apartment into a haven of plant peace, with a focus on indoor plants.
Tom the Gardener – Professional horticulturist, he shares techniques, calendar and mistakes to avoid using various formats adapted to all levels.
Stéphane Marie – A key figure in “Silence, ça pousse!”, he popularizes the art of gardening on YouTube and Instagram, offering an overview of plants from around the world.
Kenny Farm – Passionate about vegetable gardening, Kenny introduces his audience to vegetable growing while developing a range of seed boxes to make it easier to put into practice.
Philippe – My Square Foot Vegetable Garden – An expert in optimizing small spaces, Philippe makes gardening productive thanks to the square foot vegetable garden technique.
Nicolas – The Lazy Gardener – A master of “less effort, more results,” he impresses with his advice on permaculture and simplified composting.
Marie-Ange – Bob’s Little Garden – A reference in succulents, she shares tips and passion for these robust and decorative plants.
To better visualize this panorama, the following table summarizes the specificities of each influencer, their preferred platform and the approach that distinguishes them:
| Name | Type of gardening | Specificity | Main network |
| Peter the farmer | Permaculture, ecological garden | Vegetable garden tips, indoor plants | TikTok / Instagram |
| Ophelia – Your Mother Nature | Urban gardening, permaculture | Experiments, workshops, ecology | YouTube / Instagram |
| Carole – A flower among flowers | City garden, pots/balcony | Optimizing small spaces | |
| Marion Botanical | Indoor plants, balcony | Plant decoration tips | YouTube |
| Tom the Gardener | Natural vegetable garden, technical advice | Practical tutorials, blog | Blog / YouTube |
| Stéphane Marie | Landscaped garden, botanical explorations | Popularization, TV shows | YouTube / Instagram |
| Kenny Farm | Vegetable garden, seeds | Gardening boxes and kits | Instagram / Blog |
| Philippe – My Square Foot Vegetable Garden | Square foot gardening | Performance optimization; step-by-step videos | YouTube / Blog |
| Nicolas – The Lazy Gardener | Permaculture, composting | Save time and effort | YouTube |
| Marie-Ange – Bob’s Little Garden | Succulents, decorative plants | Detailed maintenance, guides by theme | YouTube / Instagram |
This overview reflects the profound evolution of digital gardening: sharing best practices, creativity, adapting to small spaces, and highlighting alternative techniques. Choosing an influencer will depend on your needs: urban optimization, discovering permaculture, or focusing on indoor plants. To go further in creating authentic content or getting started with influencing, there are also essential resources on artificial intelligence and content creation or even the YouTube influencer strategies.
New formats and concepts supported by garden influencers in 2025
Gardening trends on social media have evolved significantly, driven by bold influencers who are reinventing the plant experience. In 2025, the focus is shifting toward interactive educational formats and collaborative experiences, involving the community in the creation of each green space.
Several influencers in the top 10 stand out precisely for their ability to innovate and engage their audience around collective projects or atypical concepts.
- Interactive video guides: Creators like Philippe – Mon Potager en Carrés rely on step-by-step formats or “gardening challenges,” where the community reproduces a new step each week, documented via stories or collaborative lives.
- Online workshops and participatory workshops: Ophélie, with “Ta Mère Nature,” regularly offers practical online workshops, from creating balcony vegetable gardens to an introduction to permaculture, while raising awareness of urban biodiversity.
- Monthly Box Concepts: Kenny Farm democratizes access to gardening through seed and advice boxes, allowing its subscribers to try new crops throughout the year.
- Series of challenges for city dwellers: Carole juggles between challenges involving a flowered balcony or vegetables on a windowsill, motivating a new generation to garden, even without a traditional garden.
The key challenge lies in popularization: each creation, video, story, or article must provide clear steps, mistakes to avoid, and promote an accessible approach to gardening. This movement toward a living community is also evident in Tom the Gardener, who interacts with his community every week, collects questions, and exposes real-life problems encountered by his followers.
The following table summarizes some notable innovations from these influencers on their main channels and blogs:
| Influencer | Flagship concept | Proposed format | Added value |
| Ophelia – Your Mother Nature | Participatory permaculture workshops | Stories, lives, detailed posts | Direct exchanges, personalized advice |
| Kenny Farm | Monthly Seed Box | Delivery + video tutorial | Democratization of rare crops |
| Philippe – My Square Foot Vegetable Garden | Weekly Challenges | YouTube challenge, blog | Step-by-step monitoring, measured returns |
| Carole – A flower among flowers | Urban challenges | Instagram, short lives | Optimizing small spaces |
| Tom the Gardener | Interactive culture calendar | Blog, videos, downloadable guides | Planning custom made |
| Nicolas – The Lazy Gardener | Effortless Guide to Composting and Permaculture | YouTube, advice articles | Ecology made simple for everyone |
By leveraging social media, these influencers are multiplying their means of communication: before/after images, video tutorials, question-and-answer sessions, printable PDF guides, etc. They are thus adapting to the new uses and expectations of audiences, while generating real proximity. The success of such a strategy can also be seen in other worlds, such as lifestyle or decoration, illustrated by specialized articles on the essential decor influencers or even on emerging fashion influencer profiles.
Impact and influence of connected gardens: communities and new inspirations for 2025
The rise of garden influencers is accompanied by a shift in practices: the communities that are created around these accounts are now veritable laboratories for innovation, transmission, and ecological commitment. Influence no longer stops at content creation; it now feeds into social movements: raising awareness about biodiversity, sharing feedback, and organizing local and national events. This phenomenon has helped democratize the culture of gardening in all its forms, from participatory vegetable gardens to interior design using succulents.
- Community Education: Gardener influencers often host masterclasses or live streams where it's not uncommon for live questions to become the focus of a new tutorial video.
- Participatory dynamics: Followers' publications – photos, tips, harvest reports – are highlighted, increasing group cohesion and the transmission of practical knowledge.
- Regional approach: Many influencers promote their local area, building links with local communities, like the initiatives noted on the Côte d'Azur by specialized influencers from the South of France or on the Nantes scene via projects around green lifestyle.
A significant part of this dynamic is based on the regular integration of testimonials, participatory competitions and the promotion of collective results. Like the food influencers booming (other selections of accounts to follow here), influencers in the gardening microcosm are amplifying the diversity of approaches, while creating new standards for brand-influencer collaborations.
| Initiative | Community benefit | Average commitment observed |
| Live masterclass | Direct access to expertise, personalized advice | Up to 5,000 interactions/session |
| Harvest Photo Contest | Stimulating creativity, exchanging tips | +30 % of subscriber-generated content |
| Sharing regional tips | Diffusion of solutions adapted to each climate | Increase in local subscriptions |
| Physical meetings (plant festival, joint workshops) | Consolidation of ties and intergenerational transmission | Growing participation, seasonal mobilizations |
The success of influencers lies in their ability to initiate, unite, and collectively advance. Their impact is measured not only in the number of followers, but also in the community vitality and sustainability of the practices they share. Brands, for their part, are realizing the extent to which these opinion leaders are now at the heart of the digital transformation of the green sector, similar to other pioneering sectors already analyzed on ValueYourNetwork.
Supporting influencer campaigns with industry experts maximizes the reach of these collaborations. Since 2016, ValueYourNetwork has distinguished itself by its ability to orchestrate hundreds of successful campaigns, connecting influencers and brands around shared passions such as gardening, decoration, and lifestyle. Thanks to a keen understanding of social media issues and advanced technology, the platform ensures lasting impact and optimal visibility. Whether you are a brand, a content creator, or an innovative company, contact us to benefit from ValueYourNetwork's expertise and boost your influence projects thanks to a reliable, passionate and creative network.
FAQ on the top 10 garden influencers to follow in 2025 for expert advice
Why follow a top 10 garden influencers to follow in 2025 for expert advice?
Following the top 10 garden influencers to follow in 2025 for expert advice provides verified tips and reliable inspiration. This helps avoid common mistakes and discover the latest gardening trends, whether you're a beginner or an experienced gardener.
How do garden influencers provide expert advice?
The top 10 influencers share advice and feedback through videos, online workshops, and practical guides. They explain complex techniques and offer solutions tailored to each type of garden or green space.
What are the best formats offered by the top 10 garden influencers to follow in 2025 for expert advice?
The top 10 garden influencers to follow in 2025 for expert advice prioritize video tutorials, group challenges, monthly boxes, and interactive workshops, ensuring a clear transmission of knowledge and innovative practices.
Are the top 10 garden influencers to follow in 2025 for expert advice suitable for city dwellers without gardens?
Yes, several top 10 influencers, like Carole and Marion, offer tips adapted to balconies, terraces and windowsills, making gardening accessible even in very dense urban areas.
Can we interact directly with the top 10 garden influencers?
Most garden influencers to follow in 2025 for expert advice favor interactivity, answering questions via live broadcasts, stories, or virtual workshops, and promoting content shared by their followers.
How to choose which garden influencer to follow from the top 10 for expert advice?
The choice depends on your needs: outdoor vegetable gardening, urban gardening, interior design, or permaculture. The tables in the article detail the expertise of each of the top 10 influencers to follow for expert advice.
Is it possible to find personalized advice from the top 10 garden influencers?
Yes, many top 10 influencers offer personalized answers during live Q&A sessions or via private messages for advice tailored to each gardening issue.
Do the top 10 garden influencers collaborate with brands?
Garden influencers to follow in 2025 often collaborate with specialist brands, offering product tests, promotional codes or partnered boxes to share the latest innovations.
What is the added value of taking a role model from the top 10 garden influencers to follow in 2025?
Looking to the top 10 garden influencers to follow in 2025 for expert advice will help you progress quickly, increase your success, and join a vibrant gardening community.
Where can I find other inspiring resources related to the top 10 garden influencers?
Portals like ValueYourNetwork regularly offer analyses and trend guides on the top 10 garden influencers to follow in 2025 for expert advice, as well as on other complementary areas.