Top 10 Spanish influencers

The world of digital influence is constantly evolving, and Spanish influencers have become essential figures in the global digital landscape. Whether in fashion, beauty, sports, lifestyle or gaming, these content creators captivate millions of subscribers every day.

But who are the Spanish influencers most popular and influential in 2025? You might be surprised to discover their power of influence and the impact they have on their communities.

The phenomenon of Spanish influencers: why so successful?

For several years, Spanish influencers stand out for their authenticity, unique style, and ability to engage their community. Through social media platforms like Instagram, TikTok, YouTube, and Twitch, they share their daily lives, offer advice, and build a close relationship with their followers. They are followed by millions of fans not only in Spain, but also throughout Europe and Latin America.

The success of the Spanish influencers is based on several elements:

An authentic connection with their audience : they share real aspects of their daily lives, which creates a bond of trust.
Recognized expertise in their field, whether it be fashion, fitness, gaming or lifestyle.
A strong presence on multiple platforms : they are omnipresent on Instagram, TikTok, YouTube and Twitch, reaching varied audiences.
A influencer marketing powerful : they collaborate with major brands and directly influence the purchasing decisions of their subscribers.

Top 10 must-have Spanish female influencers in 2025

1. Georgina Rodriguez (@georginagio) – The Queen of Glamour

Model, entrepreneur and partner of Cristiano Ronaldo, Georgina Rodríguez shares her luxurious daily life mixing fashion, fitness and family life. In 2025, she has more than 65 million followers on Instagram, making her one of the most followed personalities in Spain. Her influence extends beyond the Spanish borders, collaborating with major international brands and regularly appearing at prestigious events.

2. Aida Domenech (@dulceida) – The fashion and lifestyle reference

Known as Dulceida, Aida Domenech is a pioneer among Spanish fashion influencers. Based in Barcelona, she shares her looks, travels and moments from her private life with a community of 6.5 million followers on Instagram. In addition to her online influence, Aida has launched her own clothing line and organizes fashion festivals, cementing her position in the industry.

3. María Pombo (@mariapombo) – Spanish elegance

María Pombo is a Madrid-based influencer and entrepreneur who inspires with her stylish outfits and lifestyle tips. As of 2025, she has 4.1 million followers on Instagram. María founded her own fashion brand, contributing to her success and growing influence in the sector.

4. Alexandra Pereira (@alexandrapereira) – The globetrotting fashionista

Passionate about fashion and travel, Alexandra Pereira combines these two worlds on her Instagram account. With 2.34 million subscribers, she shares her experiences around the world and her sophisticated outfits, making her a reference in terms of trends. Alexandra has also collaborated with many international brands, strengthening her presence in the fashion industry.

5. Pilar Rubio (@pilarrubio) – Fitness and TV icon

Former TV presenter and model, Pilar Rubio is a key figure in the fitness world in Spain. As of 2025, she has 11 million followers on Instagram, where she shares her workout routines, wellness tips and family moments. Pilar is also an ambassador for several sports and health brands, reflecting her commitment to a healthy lifestyle.

6. Lola Lolita (@lolalolita) – The rising star of TikTok

Lola Lolita is a dynamic content creator who captivates her 4.2 million followers on Instagram with trendy videos, fashion tips, and family moments. Her authenticity and closeness to her audience make her very influential among the younger generation. In addition to her presence on Instagram, Lola is also very active on TikTok, where she shares entertaining and engaging content.

7. Martina D'Antiochia (@martinadant) – The humorous touch

Martina D'Antiochia rose to fame on YouTube thanks to her comedy videos and acting skills. As of 2025, she is followed by 4.2 million people on YouTube and 5.3 million on TikTok, making her a major figure in online entertainment. Martina is also the author of several books for children and young adults, expanding her influence beyond digital platforms.

8. Cristina López Pérez (@iamcristinini) – The ultimate gaming streamer

Better known as Cristinini, Cristina López Pérez is one of the most influential influencers in the gaming world in Spain. With 3.2 million followers on Twitch and 1.34 million subscribers on YouTube in 2025, she is a reference for fans of video games and geek culture. Cristinini is also recognized for her interviews and collaborations with other personalities in the world of gaming.

9. Violeta Mangriñan (@violeta) – The beauty and wellness influencer

Revealed by reality TV, Violeta Mangriñan has become a recognized influencer in the fields of fashion and beauty. In 2025, she has 2.4 million followers on Instagram, where she shares her trendy looks, her skincare routines and moments from her family life. Her authenticity and closeness to her audience have allowed her to collaborate with various fashion brands and cosmetics.

10. Sara Escudero (@collagevintage) – The fashion and travel enthusiast

Sara Escudero, known as Collage Vintage, is a blogger and influencer who combines her passion for fashion and travel. With nearly a million followers on Instagram, she shares her style discoveries and adventures around the world. Her blog and social networks are a source of inspiration for those looking to combine style and exploration.

11. Nicanor García (@nicanorgarcia) – The architectural eye

A photographer with a passion for architecture, Nicanor García captures unique structures and shares his artistic shots with his 745,000 followers on Instagram. His photographs highlight the beauty of urban forms and architectural landscapes, offering a new and inspiring perspective to his audience.

12. Paula Gonu (@paulagonu) – The versatile influencer

Paula Gonu is a multi-talented content creator, active on YouTube, Instagram and TikTok. As of 2025, she has 2 million followers on Instagram, where she shares vlogs, fashion tips and moments from her daily life. Her spontaneity and sense of humor have allowed her to build a loyal and engaged community.

13. Alba Paul Ferrer (@albapaulfe) – The activist and model

Alba Paul Ferrer is recognized for her commitment to the LGBTQ+ community and her work as a model. With 1 million followers on Instagram, she shares moments from her life, fashion collaborations, and awareness messages. Her positive influence helps promote acceptance and equality.

14. Jessica Goicoechea (@goicoechea) – Model and entrepreneur

Jessica Goicoechea is a Spanish model and entrepreneur who has made a name for herself in the fashion industry. With 1.7 million followers on Instagram, she shares her professional projects, trendy looks, and glimpses of her daily life. Jessica has also launched her own clothing brand, cementing her position as an influencer and successful businesswoman.

15. Marta Lozano (@martalozanop) – The fashion ambassador

Marta Lozano is a fashion influencer known for her elegance and sense of style. With 1.2 million followers on Instagram, she collaborates with major brands and shares her sophisticated outfits, exotic travels and beauty tips. Her influence extends beyond social networks, making her an iconic figure in fashion in Spain.

16. Rocío Osorno (@rocio0sorno) – The fashion designer

Rocío Osorno is a talented designer who shares her creations and style inspirations with her 1.3 million followers on Instagram. Her content highlights her clothing collections, outfit ideas, and glimpses into her creative process, inspiring many fashion enthusiasts.

17. Laura Escanes (@lauraescanes) – The writer and lifestyle influencer

Laura Escanes is a Spanish influencer and writer who has won a loyal audience thanks to her deep reflections on motherhood, well-being and personal development. With 2.3 million followers on Instagram, she shares moments from her daily life, parenting tips and excerpts from her writings. Her authenticity and inspiring journey make her a key figure in lifestyle in Spain. At the same time, she collaborates with major brands while continuing to publish books and articles that reach a wide audience.

18. Patry Jordán (@patryjordan) – Fitness and Wellness Guru

Patry Jordán is a fitness and health influencer. Through her workout videos and nutrition tips, she has helped millions of people adopt a healthier lifestyle. Followed by 3.5 million subscribers on Instagram and several million on YouTube, it is a reference for all those who seek to get in shape while staying motivated.

19. Gala González (@galagonzalez) – The pioneer of fashion bloggers

Gala González is a true fashion icon in Spain and one of the first Spanish bloggers to make her mark on the international scene. With 2 million followers on Instagram, she collaborates with prestigious brands and participates in fashion shows all over the world. Her elegance and sense of style make her an essential source of inspiration for fashion lovers.

20. Nerea Rodríguez (@nereaoficial) – Singer and music influencer

Revealed by the TV talent show Operation Triunfo, Nerea Rodriguez has managed to transform his musical career into a digital presence strong. With 1.5 million followers on Instagram, she shares her artistic projects, her musical inspirations and her collaborations with other artists. Her influence also extends to the fields of fashion and lifestyle, where she is increasingly in demand.

What you need to remember

All Spanish influencers play a major role in the digital industry in 2025. They combine authenticity, expertise and charisma to capture the attention of millions of followers around the world. Whether you are a brand looking to collaborate or simply a social media enthusiast, these influencers are ones to follow closely!

👉 And you, who is your favorite Spanish influencer?

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