MARKETING CAMPAIGN 1TP5FASHION INFLUENCERS : "PASSIONATA
The objectives
Passionataaffiliated with the Chantelle group, is a brand proposing lingerie and swimwear. The idea was to discover or rediscover the brand through a "test". What kind of Passionista are you? "relayed by influencers fashion. Beyond the expected answers, players could win a set or panties from the brand.
At the end of the test, players could find advice and lingerie suggestions based on their tastes and answers.
The system set up with #ValueYourNetwork
For this influencer marketing operation, ValueYourNetwork activated its community of influencers by asking them to relay the game using the keywords #Passionata #QuellePassionistaEsTu #Concours
Networks used : Facebook and Twitter
Target #Lifestyle #Mode #Beauté #Fashion #Lingerie via fashion influencers
Brief Message What kind of #Passionista are you? Take the test and win a set or panties #Passionata! #GameContest #Sponsored "
Results
A hundred fashion influencers in the themes Fashion, Beauty, Lifestyle relayed the campaign on Twitter and Facebook. This contest helped to engage a large number of Internet users for Passionata on the social networks and amplify word-of-mouth.
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