CAMPAIGN #INFLUENCEURS TECH : "IMAGINE WITH ORANGE
Nicolas Bry - SVP Innovation Orange Vallee, Image With Orange : "ValueYourNetwork's relay device is very simple to engage, and propagation via the personal network works like wildfire."
The objectives
Orange has launched a crowd-sourcing dedicated to innovation and a springboard for entrepreneurs : ImagineWithOrange.
On this platform, users from all over the world can register and contribute their ideas to topics proposed by Orange, or interact with the ideas of others. Winners are invited to an innovation coaching session in Paris. The connected car was one of the topics launched by ImagineWithOrange.
The challenge was make the platform known to as many people as possibleincluding in the innovation and automotive fields, to generate ideas around the connected car.
The system set up with #ValueYourNetwork
In addition to other measures, a 1TP5Influencers innovation and automotive with #ValueYourNetwork
- Keyword relay : #ImagineWithOrange #smartcar
- Social networking proposed : FacebookLinkedin, Twitter
- Animation influencers tech: the best #influenceur tech can win an invitation to an Orange innovation evening in Paris.
Results
Several hundred tech influencers relayed the campaign to their communities on Facebook, Twitter and Linkedin, creating buzz around the keywords #imaginewithorange and #smartcar.
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