AVIS CAMPAGNE #INFLUENCEURS MAMANS : « PETIT BATEAU »
Find out more about ValueYourNetwork's campaign for advertiser Petit Bateau.
The advertiser expressed a very positive opinion of the campaign carried out with ValueYourNetworkwith impressive results in terms of visibility and commitment. Visit influencers, for their part, shared their satisfied opinions, praising the organization and fluidity of interactions throughout the project. This unanimous feedback demonstrates the expertise of ValueYourNetwork in setting up effective influencer campaigns that are appreciated by all.
Rémi Villard, Petit Bateau Acquisition Manager: "ValueYourNetwork very quickly deployed a network of influencers who relayed our promotional offer on several social networks. It complements the acquisition operations carried out on the various social networks (Facebook ads, sponsored tweets)."
The objectives
Petit Bateau, the children's clothing brand that needs no introduction, launched its sPrivate sales exclusively on the Internet from November 4 to 7, with deep discounts of up to -50% on older collections.
The challenge for Petit Bateau was to publicize the Internet private sales event, in a very short space of time. A system was therefore needed that would allow us to reach a large number of people in a short time, beyond Petit Bateau's already highly engaged community. The private sales site also allowed people to subscribe to the Petit Bateau newsletter.
The brand having a very high sympathy capitala influencer campaign was particularly well suited to complementing the other systems in place.
Set up with #ValueYourNetwork
A ValueYourNetwork influencer campaign on #PetitBateau #Venteprivée
- Suggested networks: Facebook, Twitter
- Minimum 4,000 visits expected
- Targeting of 627 qualified influencers in the moms - kids - fashion theme
- Brief Message: "#PetitBateau Exclu Internet Ventes Privées du 4 au 7/11, jusqu'à -50% sur les anciennes collections".
Results
Hundreds of influencerstargeted in the fashion and children's themes relayed the campaign on Facebook and Twitter. This created word of mouth on social networks around private sales on the Internet.
- 183 influencer accounts 100% theme moms - kids - fashion on Facebook and Twitter
- Reach from 500.000 fans / followers (reach level 1) (60% Facebook, 40% Twitter)
- 6,409 validated clicks (+60%)
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